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Google Analytics 360 vs JMP Comparison (2026)

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JMP logo

JMP

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

JMP is statistical software designed for data exploration and analysis, primarily serving scientists and engineers. The platform includes tools for data preparation, statistical analysis, graphing, and visualization within a single interface. JMP offers capabilities for importing data from multiple sources, automating repeat analyses without coding requirements, and sharing analytical discoveries across organizations.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

1390

/user

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.5

53

5

4

3

2

1

34

15

3

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
84%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”
BD

Bharati D.

Director

Pros

“I enjoy the ability to save scripts after making an initial plot via a "drop and play" workflow.”
Verified reviewer profile picture

Peter J.

Electrochemical Engineer

“Uninstalling the previous version of JMP to install/upgrade to a newer version took several attempts - although that could be due to my office laptop setup.”
NK

Nicholas K.

Senior Specialist

“JMP is my go-to software for any data analysis and visualization.”
NK

Nicholas K.

Senior Specialist

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“The scripting language is not flexible as R; it is a lot like SAS with not much syntax overlap.”
Verified reviewer profile picture

Kimberly S.

statistician

“There are some data cleaning features available but it is not as extensive as Python or R. I really didn't like the printed syntax of it.”
Verified reviewer profile picture

Ryan M.

Senior Research Analyst

“The layout is sometimes a bit confusing to use if I compare with Minitab.”
Verified reviewer profile picture

Siew K.

Senior Supplier Quality Engnieer

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review10 months ago

Key features

  • Total features64
  • "What If" Scenarios
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Association Discovery
  • Augmented Analytics
  • Bayesian Analysis
  • Behavior Tracking
  • Big Data Analytics
  • Business Rules Management
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Computer Assisted Coding
  • Configurable Workflow
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Rules
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Classification
  • Data Cleansing
  • Data Clustering
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Mining
  • Data Modeling
  • Data Preparation
  • Data Profiling
  • Data Quality Control
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Database Support
  • Decision Support
  • Decision Tree
  • Defect Tracking
  • Demand Forecasting
  • Drag & Drop
  • Duplicate Detection
  • ETL
  • File Sharing
  • File Storage
  • For Education
  • For Retail
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Graphical Workflow Editor
  • Historical Reporting
  • Historical Trend Analysis
  • Indexing
  • Intelligent Search
  • Interactive Elements
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Linked Data Management
  • ML Algorithm Library
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mixed Methods Research
  • Model Training
  • Modeling & Simulation
  • Monitoring
  • Monte Carlo Simulation
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multiple Scoring Models
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Search
  • Neural Network Modeling
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quality Control
  • Quantitative Analysis
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Risk Assessment
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Semantic Search
  • Sentiment Analysis
  • Single Page View
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Surveys & Feedback
  • Survival Analysis
  • Tagging
  • Text Analysis
  • Text Mining
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Website Analytics
  • What-if Analysis
  • Widgets
  • Workflow Automation
  • Workflow Management
  • Total features131
  • "What If" Scenarios
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Association Discovery
  • Augmented Analytics
  • Bayesian Analysis
  • Behavior Tracking
  • Big Data Analytics
  • Business Rules Management
  • Campaign Management
  • Campaign Tracking
  • Categorization/Grouping
  • Charting
  • Collaboration Tools
  • Compliance Tracking
  • Computer Assisted Coding
  • Configurable Workflow
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Reports
  • Customizable Rules
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Blending
  • Data Capture and Transfer
  • Data Classification
  • Data Cleansing
  • Data Clustering
  • Data Connectors
  • Data Discovery
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Mining
  • Data Modeling
  • Data Preparation
  • Data Profiling
  • Data Quality Control
  • Data Source Connectors
  • Data Synchronization
  • Data Transformation
  • Data Verification
  • Data Visualization
  • Database Support
  • Decision Support
  • Decision Tree
  • Defect Tracking
  • Demand Forecasting
  • Drag & Drop
  • Duplicate Detection
  • ETL
  • File Sharing
  • File Storage
  • For Education
  • For Retail
  • Forecasting
  • Functions/Calculations
  • Funnel Analysis
  • Graphical Workflow Editor
  • Historical Reporting
  • Historical Trend Analysis
  • Indexing
  • Intelligent Search
  • Interactive Elements
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Linked Data Management
  • ML Algorithm Library
  • Machine Learning
  • Marketing Reports
  • Match & Merge
  • Metadata Management
  • Mixed Methods Research
  • Model Training
  • Modeling & Simulation
  • Monitoring
  • Monte Carlo Simulation
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multiple Scoring Models
  • Multivariate Analysis
  • Natural Language Processing
  • Natural Language Search
  • Neural Network Modeling
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Predictive Modeling
  • Private Dashboards
  • Product Data Management
  • Publishing/Sharing
  • Qualitative Comparative Analysis
  • Quality Control
  • Quantitative Analysis
  • Query Builder
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Risk Assessment
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Semantic Search
  • Sentiment Analysis
  • Single Page View
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Process Control
  • Statistical Simulation
  • Storytelling
  • Surveys & Feedback
  • Survival Analysis
  • Tagging
  • Text Analysis
  • Text Mining
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Website Analytics
  • What-if Analysis
  • Widgets
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations4
  • Amazon Aurora
  • Amazon Redshift
  • CData Drivers
  • Firebird
  • Google Ads
  • Google Search Console
  • Google Sheets
  • IBM Db2
  • IBM SPSS Modeler
  • IBM SPSS Statistics
  • MATLAB
  • MariaDB
  • Microsoft Access
  • Microsoft Excel
  • Microsoft SQL Server
  • Minitab
  • MySQL
  • Oracle Service
  • PostgreSQL
  • SAP Adaptive Server Enterprise
  • SAS Data Management
  • SQLite
  • Shopify
  • WordPress
  • Total integrations20
  • Amazon Aurora
  • Amazon Redshift
  • CData Drivers
  • Firebird
  • Google Ads
  • Google Search Console
  • Google Sheets
  • IBM Db2
  • IBM SPSS Modeler
  • IBM SPSS Statistics
  • MATLAB
  • MariaDB
  • Microsoft Access
  • Microsoft Excel
  • Microsoft SQL Server
  • Minitab
  • MySQL
  • Oracle Service
  • PostgreSQL
  • SAP Adaptive Server Enterprise
  • SAS Data Management
  • SQLite
  • Shopify
  • WordPress