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Google Analytics 360 vs Similarweb Comparison (2026)
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Google Analytics 360
5
5.8K
4
1.9K
3
253
2
19
1
4
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Similarweb
5
168
4
85
3
7
2
0
1
1
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
8.1K
5
4
3
2
1
5.8K
1.9K
253
19
4
- Value for money
- Ease of use
- Features
- Customer support
4.6
261
5
4
3
2
1
168
85
7
0
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
Sonu P.
Systems Analyst
John J.
CEO
Bharati D.
Director
Pros
Caterina V.
Founder and CEO
Caterina V.
Founder and CEO
Luciano T.
International Dev
Cons
Bharati D.
Director
Sonu P.
Systems Analyst
Parsa G.
Sr AI Analyst
Cons
Raktim T.
Associate director
a C.
Senior Analyst
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features64
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Audit Management
- Augmented Analytics
- Backlink Monitoring
- Behavior Tracking
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Charting
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Conditional Logic
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Blending
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Mining
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Display Ad Management
- Email Management
- Email Reminders
- Engagement Tracking
- For PPC Campaigns
- For Sales Teams/Organizations
- Forecasting
- Funnel Analysis
- Generative AI
- Goal Setting/Tracking
- Google Analytics Integration
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- Investment Management
- KPI Monitoring
- Key Performance Indicators
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Machine Learning
- Marketing Reports
- Metadata Management
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Natural Language Processing
- Offline Access
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Portfolio Accounting
- Predictive Analytics
- Product Data Management
- Profitability Analysis
- Prospecting Tools
- Publishing/Sharing
- ROI Tracking
- Real Time Comparisons
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Audit
- SEO Management
- SSL Security
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Statistical Analysis
- Stock Tracking
- Strategic Planning
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
- Widgets
- Total features133
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Advertising Management
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Audit Management
- Augmented Analytics
- Backlink Monitoring
- Behavior Tracking
- Benchmarking
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Tracking
- Channel Management
- Charting
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Conditional Logic
- Contact Database
- Contact Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Blending
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Mining
- Data Source Connectors
- Data Synchronization
- Data Visualization
- Display Ad Management
- Email Management
- Email Reminders
- Engagement Tracking
- For PPC Campaigns
- For Sales Teams/Organizations
- Forecasting
- Funnel Analysis
- Generative AI
- Goal Setting/Tracking
- Google Analytics Integration
- Indexing
- Intelligent Search
- Interaction Tracking
- Interactive Reports
- Investment Management
- KPI Monitoring
- Key Performance Indicators
- Keyword Rank Tracking
- Keyword Research Tools
- Keyword Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- Machine Learning
- Marketing Reports
- Metadata Management
- Mobile Keywords
- Monitoring
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Location
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Natural Language Processing
- Offline Access
- Pageview Tracking
- Performance Management
- Performance Metrics
- Personalization
- Portfolio Accounting
- Predictive Analytics
- Product Data Management
- Profitability Analysis
- Prospecting Tools
- Publishing/Sharing
- ROI Tracking
- Real Time Comparisons
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Recommendations
- Referral Tracking
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Audit
- SEO Management
- SSL Security
- Scheduled/Automated Reports
- Search/Filter
- Self Service Data Preparation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Search Tracking
- Social Media Monitoring
- Statistical Analysis
- Stock Tracking
- Strategic Planning
- Tagging
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Management
- Website Monitoring
- Widgets
Integrations
- Total integrations5
- Claude
- Claude Code
- Cursor
- Data Studio
- Databricks
- GA Connector
- Google Ads
- Google Analytics
- Google Search Console
- Google Tag Manager 360
- Manus AI agent
- Microsoft Power BI
- Patch OEE
- Shopify
- WordPress
- Zapier
- Total integrations13
- Claude
- Claude Code
- Cursor
- Data Studio
- Databricks
- GA Connector
- Google Ads
- Google Analytics
- Google Search Console
- Google Tag Manager 360
- Manus AI agent
- Microsoft Power BI
- Patch OEE
- Shopify
- WordPress
- Zapier
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