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Google Analytics 360 vs SAS Visual Analytics Comparison (2026)

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SAS Visual Analytics logo

SAS Visual Analytics

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

SAS® Visual Analytics enables reporting, data exploration and analytics that empowers everyone to discover and share powerful insights that foster data-driven decisions.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

8000

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.3

59

5

4

3

2

1

26

28

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
70%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”
AR

Ansuman R.

Ecom Manager

Pros

“It is a great tool to spruce up reports, and make them more convincing!”
JV

Julian V.

Assistant Professor of Finance

“In spite of the high upfront cost to our small business (we paid $14,000+ for a year or use), we received a notification our software would be expiring less than five months after we had been connected to our technical setup representatives and had the software for less than six months.”
SS

Sai S.

Executive Director

“the training was ran by extremely wonderful teachers.”
Verified reviewer profile picture

Martha N.

CEO

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“The data queries built using data builder will break in UI, if you update the underlinig code.”
pc

prathibha c.

sys admin

“Costly my not be getting good value for pirice”
DM

David M.

Research scientist

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features64
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Management
  • Association Discovery
  • Augmented Analytics
  • Automated Responses
  • Automatic Backup
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Canned Responses
  • Charting
  • Chatbot
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mining
  • Data Transformation
  • Data Visualization
  • Decision Support
  • Decision Tree
  • Demand Forecasting
  • Drag & Drop
  • ETL
  • Financial Reporting
  • For Education
  • For Healthcare
  • Forecasting
  • Funnel Analysis
  • Geographic Maps
  • HIPAA Compliant
  • Heatmaps
  • High Volume Processing
  • Indexing
  • Intelligent Search
  • Intent Recognition
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Live Chat
  • Machine Learning
  • Marketing Reports
  • Mobile Access
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Pre-Configured Bot
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Publishing/Sharing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Transcripts/Chat History
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Discovery
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets
  • Total features99
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Management
  • Association Discovery
  • Augmented Analytics
  • Automated Responses
  • Automatic Backup
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Canned Responses
  • Charting
  • Chatbot
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customer Support
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mining
  • Data Transformation
  • Data Visualization
  • Decision Support
  • Decision Tree
  • Demand Forecasting
  • Drag & Drop
  • ETL
  • Financial Reporting
  • For Education
  • For Healthcare
  • Forecasting
  • Funnel Analysis
  • Geographic Maps
  • HIPAA Compliant
  • Heatmaps
  • High Volume Processing
  • Indexing
  • Intelligent Search
  • Intent Recognition
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Live Chat
  • Machine Learning
  • Marketing Reports
  • Mobile Access
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Language
  • Multiple Data Sources
  • Multivariate Analysis
  • Natural Language Processing
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Pre-Configured Bot
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Public Dashboards
  • Publishing/Sharing
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Regression Analysis
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Scheduled/Automated Reports
  • Search/Filter
  • Secure Data Storage
  • Self-service Analytics
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Statistical Simulation
  • Storytelling
  • Strategic Planning
  • Tagging
  • Templates
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Transcripts/Chat History
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Discovery
  • Visualization
  • Web Services
  • Website Analytics
  • Widgets

Integrations

  • Total integrations4
  • AWS CloudFormation
  • AWS CloudTrail
  • AWS CodeCommit
  • AWS Config
  • AWS Direct Connect
  • AWS Elastic Beanstalk
  • AWS Identity and Access Management (IAM)
  • AWS Key Management Service (KMS)
  • AWS Management Console
  • AWS Secrets Manager
  • AWS VPN
  • Amazon Aurora
  • Amazon EC2
  • Amazon EMR
  • Amazon Redshift
  • Amazon Simple Storage Service (S3)
  • BigQuery
  • Google Ads
  • Google Cloud
  • Google Cloud Compute Engine
  • Google Cloud Datastore
  • Google Cloud Storage
  • Google Search Console
  • Microsoft Azure
  • OpenShift
  • SAS Analytics Pro
  • Shopify
  • WordPress
  • Total integrations24
  • AWS CloudFormation
  • AWS CloudTrail
  • AWS CodeCommit
  • AWS Config
  • AWS Direct Connect
  • AWS Elastic Beanstalk
  • AWS Identity and Access Management (IAM)
  • AWS Key Management Service (KMS)
  • AWS Management Console
  • AWS Secrets Manager
  • AWS VPN
  • Amazon Aurora
  • Amazon EC2
  • Amazon EMR
  • Amazon Redshift
  • Amazon Simple Storage Service (S3)
  • BigQuery
  • Google Ads
  • Google Cloud
  • Google Cloud Compute Engine
  • Google Cloud Datastore
  • Google Cloud Storage
  • Google Search Console
  • Microsoft Azure
  • OpenShift
  • SAS Analytics Pro
  • Shopify
  • WordPress