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Google Analytics 360 vs Simple Analytics Comparison (2026)

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Simple Analytics logo

Simple Analytics

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

Simple Analytics is a privacy-first alternative to Google Analytics

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.8

46

5

4

3

2

1

38

7

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”
AR

Ansuman R.

Ecom Manager

Pros

“The dashboard websites overview page could you a list option with more basis metrics, but since we use this in our own custom dashboard with the API, we don't use the Simple Analytics dashboard that much.”
ND

Niek D.

Front-End Developer

“Simple, privacy friendly, free and open stats, good support”
BD

Benoit D.

dev

“It does exactly what it says - privacy-conscious analytics, and it does it well.”
DB

David B.

Web Analytics Manager

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“if you want more feature you have to pay an this can be pricey”
AH

Alexander H.

PV Engineer

“Data Visualization isn't that good, we need to export to looker studio to "consume" data as we like.”
Verified reviewer profile picture

Mateus A.

Web Tracking Analyst

“There are no values for conversions or revenue, but with cookieless programs it is virtually impossible to get this data.”
DL

Donovan L.

Online Marketing

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visualization
  • Website Analytics
  • Widgets
  • Total features8
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Search/Filter
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations4
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress
  • Total integrationsN/A
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress