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Google Analytics 360 vs TrackBee Comparison (2026)

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TrackBee logo

TrackBee

Overview

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

With TrackBee, you generate accurate and actionable data that enables you to track, measure, and enhance campaigns at higher levels. Through accurate tracking and perfect attribution to the ad platforms, you can start trusting your ad managers and see a +20% increase in performance (ROAS).

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

100

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

4.8

25

5

4

3

2

1

22

2

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“The dashboards, reports and visualization options are useful for tracking website performance and understanding customer behavior.”
AR

Ansuman R.

Ecom Manager

Pros

“The integration with Shopify is particularly praised by e-commerce businesses, allowing for seamless tracking and optimization of online store performance directly within the TrackBee platform.”
LL

Logan L.

Digital marketer

“TrackBee stands out due to its user-friendly interface, direct integrations, and the ability to seamlessly work with various ad platforms”
EL

Emily L.

Jewelry

“Effortless Integration: The direct compatibility with popular e-commerce platforms adds to the positive integration experience.”
EL

Emily L.

Jewelry

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

Cons

“The free plan is not friendly to medium businesses”
ER

Emma R.

Manager

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review3 years ago

Key features

  • Total features64
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Visualization
  • Database Support
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Metadata Management
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visualization
  • Website Analytics
  • Widgets
  • Total features25
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Augmented Analytics
  • Behavior Tracking
  • Campaign Management
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Mapping
  • Data Migration
  • Data Visualization
  • Database Support
  • Forecasting
  • Funnel Analysis
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • KPI Monitoring
  • Keyword Tracking
  • Machine Learning
  • Marketing Reports
  • Metadata Management
  • Monitoring
  • Multi-Channel Data Collection
  • Multiple Data Sources
  • Pageview Tracking
  • Performance Metrics
  • Product Data Management
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • Search/Filter
  • Secure Data Storage
  • Single Page View
  • Site Search Tracking
  • Tagging
  • Third-Party Integrations
  • Time on Site Tracking
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations4
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress
  • Total integrations1
  • Google Ads
  • Google Search Console
  • Shopify
  • WordPress