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Hotjar vs Dovetail Comparison (2026)

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Hotjar

Dovetail

Overview

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

545

367

160

Value for money

Ease of use

Features

Customer support

83%

would recommend this app

4.6

Value for money

Ease of use

Features

Customer support

89%

would recommend this app

Pros

“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”

Peter C.

Regional Director of Business Development

“This gives even a beginner a quick idea as to what is and isn’t working on their sight and possible ‘sticking points’. But there is the ability to drill down further.”

Orion Q.

Head of Marketing

“the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)”

Bartosz J.

Head of Technology

Pros

“It helps me to analyse, organise and present my data in a really user-friendly visual manner.”

Hannah M.

User researcher

“It was a near 4x leap in costs to maintain parity with what we had before to maintain our existing repository structure.”

Emi F.

User Experience Researcher

“The best part about Dovetail is how seamlessly I can curate and share user insights with stakeholders.”

Emi F.

User Experience Researcher

Cons

“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”

Sarah F.

Marketing Technologist

“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”

Bharat G.

VP, Enginnering

“The cost is way too high to scale up for an enterprise company.”

Sarah F.

Marketing Technologist

Cons

“They've been developing many new AI-powered features that are recouping some of that value, but those are available on ALL paid plans, so it feels a bit hard to justify the shift (or at least it stung dearly as an existing customer).”

Emi F.

User Experience Researcher

“The navigation within the app can sometimes be confusing, and we've struggled to expand its use cases. While we use it extensively for processing user interviews, other types of feedback are kept separate, which creates some friction that we haven't been able to resolve yet.”

Erica F.

Senior Product Manager

“I'm all for adopting new technology, but the AI features are annoying, unreliable, inaccurate, and now I can't easily search for simple information like in what Notes the word "bulk" appeared.”

Olivia H.

Principal User Researcher