Hotjar vs Microsoft Power BI

Tableau

Looker

Qlik Sense

Smartlook

Mouseflow

Crazy Egg

Compare Hotjar and Microsoft Power BI based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Lucky Orange

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Microsoft Clarity

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Annotations

Audience Targeting

Behavioral Analytics

Behavior Analytics

Behavior Tracking

Campaign Tracking

Charting

Click Tracking

Collaboration Tools

Commenting/Notes

Communication Management

Conversion Rate Optimization

Conversion Tracking

CSAT Survey Structure

Customer Activity Tracking

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Data Analysis Tools

Data Import/Export

Data Visualization

Demographic Data

Drag & Drop

Dynamic Content

Element Analytics

Email Reminders

Engagement Tracking

Feedback Management

For Mobile

For Websites

Funnel Analysis

Geotargeting

Heatmaps

Interactive Reports

Issue Tracking

KPI Monitoring

Mobile Survey

Moderated Usability Testing

Monitoring

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multiple Site Management

Negative Feedback Management

NPS Survey Structure

Performance Metrics

Problem Area Alerts

Prototype Creation

Qualitative Comparative Analysis

Quantitative Metrics

Question Branching

Question Library

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Screen Activity Recording

Scroll Maps

Search/Filter

Sentiment Analysis

Session Recording

Single Sign On

Site Intercept Survey

Skip Logic

Software Testing Management

Statistical Analysis

Survey Builder

Survey/Poll Management

Surveys & Feedback

Tagging

Template Management

Templates

Text Analysis

Third-Party Integrations

Trend Analysis

URL Customization

Usability Testing

Usage Tracking/Analytics

User Interaction Tracking

User Journeys

User Research Analysis

Some reviewers find Hotjar’s free plan valuable for small businesses and appreciate the flexible pricing options. However, some users report that advanced features are limited, upgrades are expensive, and billing restrictions can frustrate growing businesses.

Value for money

By industry, Hotjar reviewers are most commonly professionals in marketing and advertising (25%). The most frequent use case for Hotjar cited by reviewers is heatmap analysis (74% of reviewers).

Proprietary

Hotjar

Web-based

Observe: Heatmaps & Recordings

Ask: Surveys & Feedback

Engage: User interviews & User tests

Analyst

I would like to have an automated data analysis bot which if we teach something to look it will look that behaviour and give us a report.

Head of Technology

the most important to me, when launching mvp version of a web based application was: top pages and recordings from them; top console errors; av. session duration; top exit pages (to see when users drop off)

Digital Solutions Lead

Overall, Hotjar is a great and reliable measurement tool that allows me to monitor and analyse how a user interacts with my website.

Cofounder, CTO

It also gives you insights on how much time users stay on each page, so that you know what's driving them around and for how long.

Director

Straightforward tool to get setup and running, helps sell changes internally using data (e.g. how visitors actually use our websites).

recordings are good, but we sometimes get overwhelmend by "useless" recordings, where users just idle on a page.

Digital Marketing Executive

The ability to use the heatmaps to monitor UX and provide visual representation to offer design alternatives.

Consultant

Integration and use can be done by most non-techies, which gave us time and space to focus our engineers where it really mattered.

VP, Enginnering

Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.

Difficult to breakdown specific users where other platforms have the ability to breakdown from campaigns etc. may have been the package though.

We use it almost every day to check traffic quality and make data-driven changes

Founder

At the time we trialled it, a few years ago now, there was a noticeable impact on our page load speed.

Combines qual and quant data, allowing businesses for experimentation and ultimately, optimisation.

Heatmaps and user recordings is our go to tool.

CRO Program Manager

I use judgment and combine these findings with data from other other tools as well as best practices and theory.

Other features that I don't use as much but my clients and colleagues do are session recordings and polls.

Owner

Hotjar is a useful tool to use in bursts in order to get really useful data, but it's not a "set it, and forget it" type of tool.

Marketer

It was the first heat map tool I used, and I never switched.

Senior Product Researcher

Hotjar is with it's heatmaps and recordings is a powerful tool for understanding user behavior.

Marketing & Growth Ops

Session Recordings - This really lets us know what are bugs and pain points in your site and having the timeline displaying tips were those actions were made is awsome (F.e, you can see in the timeline when the prospect is frustrated);- Heatmaps - This is very important to get an overall page knowing about what your prospects are clicking and looking

However, I don't make changes to the website based on the Hotjar findings alone since I don't totally trust the maps.

Senior Product Manager

It is even not the pricing itself but the way you pay for a tier and some features require a higher tier but it was unclear.

Load times slowed a little bit, and ad blockers started making our site respond weirdly.

Marketing Lead

The insights you can gather from website visitors and the heatmap is super helpful

The heatmap allow us to see some unclickable zone.

Head of Marketing

The only issue besides the learning curve could include the sampling limits on larger sites, which may prevent you from getting a complete picture of visitor behavior.

Production Manager

Sometimes there can be too much information — too much of a good thing can make it tricky to sort through it all.

Fire brigade

In the hot jar application we can see feedback of videos

IT officer

In contrast to Hotjar, FullSession doesn't slow down our website aside from offering sophisticated filtering tools and comprehensive analytics.

I don't know if this happens for everybody but I get phased out of a lot of surveys for some reason.

Technical SEO

I used it religiously on every single website I setup for clients and even personal websites, it was the best tool I found.

Lots of features, feels like a modern platform, and pricing is very reasonable.

A little heavy from a performance standpoint.

I've been using Hotjar for months and it's been a critical tool in finding important bugs on our website and fixing them quickly!

Data Analyst 

As a data analyst, HotJar enables me to build, personalize, and deliver surveys and polls to our customers so they can respond and let us know what they like and dislike about our business.

Marketing 

It allows you to see where users are moving their cursors while on the website, when they're leaving the site and how far down their scrolling.

Marketing Manager

Let it run for 3 to 6 months, so you have enough data, and then analyse and improve the visuals, text and structure of the webpages.

Product Operations

It's a platform that helps a lot with insights and perceptions of the user experience in our websites, and it helps us to improve our design and ux experience

Decent experience, customer support is also helpful.

Podcaster 

Hotjar is a great tool for getting heatmaps of your website. And it can also be used for a other purposes as well like website monitoring, getting user feedback and analysing user experience.

Digital Marketing Manager & E-commerce Manager

The amount of information you can get from it: heatmaps, user behavior analysis, usage insights...there's a lot of information you can get and that can help you furhter optimize the user experience of your website.

Author

Dependence on cookies: Hotjar relies on cookies to track website visitors, which means it may not accurately track users who have disabled cookies in their web browsers.

Sales Development Representative

I love how it is shown the heatmaps, it helps a lot to change some pages

Customer Success Manager

I am woring in marketing and advertising industry and I use hotjar to find what products are most interesting for customers and how are they behaving on the site while shopping.

Manager of Web Communications and Online Marketing

Additionally, there are tools to collect user feedback and surveys as they browse your site, features not usually offered with analytics packages.

One feature we've refined in FullSession is visitor recordings.

Hotjar vs Microsoft Power BI Comparison (2026)

Hotjar

Microsoft Power BI

Overview

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Pricing

User reviews

Key features

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