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IBM Cognos Analytics vs Google Analytics 360 Comparison (2026)
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Good recommendations?
IBM Cognos Analytics
5
54
4
63
3
17
2
2
1
3
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Google Analytics 360
5
5.8K
4
1.9K
3
253
2
19
1
4
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
IBM Cognos is a suite of business intelligence and performance management software, that includes dashboards, reports, forecasting, visualization & automation.
Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
139
5
4
3
2
1
54
63
17
2
3
- Value for money
- Ease of use
- Features
- Customer support
4.7
8.1K
5
4
3
2
1
5.8K
1.9K
253
19
4
- Value for money
- Ease of use
- Features
- Customer support
Pros
Anna M.
Sales and Marketing Manager
Harpreet S.
Continuous improvement specialist
Joseph M.
Senior Engineer
Pros
Sonu P.
Systems Analyst
John J.
CEO
Bharati D.
Director
Cons
Edward H.
Lead infrastructure engineer
Federico A.
CFO
Henri A.
Analytics Market Manager
Cons
Bharati D.
Director
Sonu P.
Systems Analyst
Parsa G.
Sr AI Analyst
- Vendor responds to reviews
- Last review22 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features76
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Audit Management
- Augmented Analytics
- Behavior Tracking
- Benchmarking
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Mining
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- High Volume Processing
- Indexing
- Intelligent Search
- Interactive Elements
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Metadata Management
- Mobile Access
- Mobile Dashboards
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Natural Language Processing
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Strategic Planning
- Tagging
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visual Analytics
- Visualization
- Website Analytics
- Widgets
- Workflow Management
- Total features64
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Reporting
- Alerts/Notifications
- Analytics
- Audit Management
- Augmented Analytics
- Behavior Tracking
- Benchmarking
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Customer Database
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Aggregation
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Integration
- Data Management
- Data Mapping
- Data Mining
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Drag & Drop
- Financial Reporting
- Forecasting
- Functions/Calculations
- Funnel Analysis
- High Volume Processing
- Indexing
- Intelligent Search
- Interactive Elements
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Machine Learning
- Marketing Reports
- Metadata Management
- Mobile Access
- Mobile Dashboards
- Monitoring
- Multi-Channel Data Collection
- Multiple Data Sources
- Natural Language Processing
- Natural Language Search
- OLAP
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Product Data Management
- Profitability Analysis
- Public Dashboards
- Publishing/Sharing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recommendations
- Referral Tracking
- Relational Display
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- Sales Reports
- Scheduled/Automated Reports
- Scorecards
- Search/Filter
- Secure Data Storage
- Self Service Data Preparation
- Single Page View
- Single Sign On
- Site Search Tracking
- Strategic Planning
- Tagging
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- Usage Tracking/Analytics
- User Interaction Tracking
- User Management
- Visual Analytics
- Visualization
- Website Analytics
- Widgets
- Workflow Management
Integrations
- Total integrations36
- Adobe Acrobat Reader
- Amazon Athena
- Amazon Aurora
- Amazon Redshift
- Azure Database for PostgreSQL
- Azure Synapse Analytics
- Db2 Big SQL
- Denodo
- Firefox
- Google Ads
- Google Search Console
- Google Tag Manager 360
- IBM Db2
- IBM Netezza Performance Server
- Jira
- MariaDB
- Microsoft
- Microsoft Edge
- Microsoft Excel
- Microsoft Fabric
- Microsoft Power BI
- Microsoft PowerPoint
- Microsoft Project Server Subscription Edition
- Microsoft SQL Server
- Microsoft Teams
- MongoDB
- MySQL
- Oracle Database
- PostgreSQL
- SAP BW/4HANA
- SAP HANA Cloud
- SAP NetWeaver
- SAS OnDemand for Academics
- Safari
- Shopify
- Slack
- Snowflake
- TIBCO Data Virtualization
- Tableau
- VMware Greenplum
- WordPress
- Total integrations5
- Adobe Acrobat Reader
- Amazon Athena
- Amazon Aurora
- Amazon Redshift
- Azure Database for PostgreSQL
- Azure Synapse Analytics
- Db2 Big SQL
- Denodo
- Firefox
- Google Ads
- Google Search Console
- Google Tag Manager 360
- IBM Db2
- IBM Netezza Performance Server
- Jira
- MariaDB
- Microsoft
- Microsoft Edge
- Microsoft Excel
- Microsoft Fabric
- Microsoft Power BI
- Microsoft PowerPoint
- Microsoft Project Server Subscription Edition
- Microsoft SQL Server
- Microsoft Teams
- MongoDB
- MySQL
- Oracle Database
- PostgreSQL
- SAP BW/4HANA
- SAP HANA Cloud
- SAP NetWeaver
- SAS OnDemand for Academics
- Safari
- Shopify
- Slack
- Snowflake
- TIBCO Data Virtualization
- Tableau
- VMware Greenplum
- WordPress
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