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Looker vs Adjust Comparison (2026)

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Good recommendations?

Looker logo

Looker

Adjust logo

Adjust

Overview

Looker is a BI platform that makes it easy for business users and data analysts to find, explore and understand their business data.

Understand the true impact of your marketing efforts. Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
view more detailsview details

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129

Per year

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

287

5

4

3

2

1

179

90

16

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

4.2

26

5

4

3

2

1

10

14

0

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
60%
would recommend this app

Pros

“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS

Daniel S.

Project Lead

“Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud.”
HY

Henry Y.

Project Manager

“The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics.”
PG

Peter G.

Manager

Pros

“Comprehensive tracking and measurement capabilities, including in-app event tracking, in-app purchase tracking, and attribution trackingSupport for a wide range of platforms and ad networksIntegration with other marketing tools such as Facebook Ads and Google AdWordsUser-friendly and intuitive interface”
Verified reviewer profile picture

Guillaume L.

CTO

“Mobile measurement partner very complete and easy to use for an experienced marketer.”
JM

Juan M.

Head of growth

Cons

“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL

James L.

Product Management

“I found it a little hard at first to create a complete report for my needs.”
PG

Peter G.

Manager

“It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause”
RC

Ross C.

PPC Account Executive

Cons

“I found Adjust's tracking was difficult to process.”
HC

Heather C.

Marketing Manager

“Setting it up is extremely difficult, and their set-up documentation is both poorly written, inaccurate and often outdated.”
AP

Alex P.

Founder and CEO

  • Vendor responds to reviews
  • Last review10 days ago
  • Vendor responds to reviews
  • Last review2 years ago

Key features

  • Total features117
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Engagement Tracking
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Funnel Analysis
  • Goal Setting/Tracking
  • High Volume Processing
  • In-App Events Tracking
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Push Notifications
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Uninstall Tracking
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets
  • Total features46
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Charting
  • Cohort Analysis
  • Collaboration Tools
  • Conversion Rate Optimization
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Engagement Tracking
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Funnel Analysis
  • Goal Setting/Tracking
  • High Volume Processing
  • In-App Events Tracking
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multivariate Analysis
  • No-Code
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • Push Notifications
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Media Integration
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Third-Party Integrations
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • Uninstall Tracking
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations18
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Snapchat for Business
  • Stripe
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • Xero
  • Zendesk Suite
  • Total integrations8
  • Google Ads
  • Google Analytics 360
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Snapchat for Business
  • Stripe
  • Taboola
  • TikTok
  • Twitter/X
  • Vungle
  • Xero
  • Zendesk Suite