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Mixpanel Logo

Powerful, self-serve product analytics.

Last updated: March 2026

Mixpanel Alternatives & Competitors (2026)

Top 10 free alternatives

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Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Google Analytics 360 logo

Enterprise-class web analytics

learn more
logo
Google Analytics 360
logo
Mixpanel

0.5

4.7

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Pendo logo

Product usage & behavior data capture

learn more
logo
Pendo
logo
Mixpanel

0.1

4.3

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.4

Functionality

4.5

Alerts/Notifications

4.8/5

Activity Dashboard

4.3/5

Activity Tracking

4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Lucky Orange logo

All-in-one conversion optimization suite for website owners

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logo
Lucky Orange
logo
Mixpanel

0.4

4.6

Value for money

4.2
39
flat rate/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Autoresponders

5/5

Access Controls/Permissions

4.8/5

Activity Tracking

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Amplitude logo

App, web and mobile analytics software

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logo
Amplitude
logo
Mixpanel

0.2

4.4

Value for money

4.2
995
/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Conversion Tracking

5/5

Customer Segmentation

4.8/5

API

4.6/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Heap logo

All-in-one solution for creating great digital experiences.

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logo
Heap
logo
Mixpanel

0.3

4.5

Value for money

4.2
24000
/per year

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Activity Dashboard

5/5

Access Controls/Permissions

N/A

Activity Tracking

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

learn more
logo
Lebesgue
logo
Mixpanel

0.7

4.9

Value for money

4.2
59
flat rate/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Behavior Tracking

4.8/5

Alerts/Notifications

4.8/5

AI/Machine Learning

4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Hotjar logo

Digital experience insights for any business selling online

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logo
Hotjar
logo
Mixpanel

0.2

4.4

Value for money

4.2
39
/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Annotations

5/5

Activity Dashboard

4.8/5

Activity Tracking

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Fullstory logo

Every data point has a story to tell

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logo
Fullstory
logo
Mixpanel

0.1

4.1

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Activity Tracking

5/5

Alerts/Notifications

4/5

A/B Testing

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Kissmetrics logo

Advanced Product and Marketing Analytics

learn more
logo
Kissmetrics
logo
Mixpanel

0.5

3.7

Value for money

4.2
49
usage based/per month

Starting price

25
flat rate/per month

0.5

4.0

Functionality

4.5

Campaign Tracking

5/5

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Matomo logo

Take back control with Matomo

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logo
Matomo
logo
Mixpanel

0.6

4.8

Value for money

4.2
9
/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Alerts/Notifications

5/5

Campaign Tracking

5/5

Conversion Tracking

4.6/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Smartlook logo

Qualitative analytics for websites and mobile apps

learn more
logo
Smartlook
logo
Mixpanel

0.3

4.5

Value for money

4.2
55
flat rate/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Activity Dashboard

5/5

Activity Tracking

5/5

Alerts/Notifications

5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

NPAW Suite logo

Real-time streaming video analytics platform

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logo
NPAW Suite
logo
Mixpanel

0.1

4.3

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.2

4.7

Functionality

4.5

Ad hoc Reporting

4.4/5

A/B Testing

4/5

Benchmarking

4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Improvado logo

Marketing analytics and intelligence platform

learn more
logo
Improvado
logo
Mixpanel

0.4

4.6

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.2

4.3

Functionality

4.5

Access Controls/Permissions

4.5/5

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Microsoft Clarity logo

See what your users want—with Clarity

learn more
logo
Microsoft Clarity
logo
Mixpanel

0.7

4.9

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Behavioral Analytics

4.8/5

Activity Dashboard

4.8/5

A/B Testing

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

monday.com logo

Project management software

learn more
logo
monday.com
logo
Mixpanel

0.1

4.3

Value for money

4.2
9
per user/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Accounting

5/5

360 Degree Feedback

4.8/5

Advertising Management

4.8/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

learn more
logo
SAS Customer Intelligence 360
logo
Mixpanel

0.7

4.9

Value for money

4.2
8000
flat rate/per year

Starting price

25
flat rate/per month

0.4

4.9

Functionality

4.5

Access Controls/Permissions

5/5

Activity Tracking

5/5

Ad hoc Query

5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Reaktion logo

Marketing analytics solution for eCommerce businesses

learn more
logo
Reaktion
logo
Mixpanel

0.5

4.7

Value for money

4.2
75
flat rate/per month

Starting price

25
flat rate/per month

0.5

5.0

Functionality

4.5

Campaign Tracking

5/5

A/B Testing

N/A

Ad hoc Reporting

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

CleverTap logo

User Retention Platform for High-Growth Mobile Apps

learn more
logo
CleverTap
logo
Mixpanel

0.1

4.1

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Activity Dashboard

4.5/5

Campaign Analytics

4.5/5

Alerts/Notifications

3.9/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Google Cloud logo

Modular platform for computing, hosting, storage and more

learn more
logo
Google Cloud
logo
Mixpanel

0.2

4.4

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Application Management

4.8/5

Activity Monitoring

4.7/5

Access Controls/Permissions

4.6/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Looker logo

BI platform for data exploration & analytics

learn more
logo
Looker
logo
Mixpanel

0.2

4.4

Value for money

4.2
2000
/per month

Starting price

25
flat rate/per month

0.1

4.4

Functionality

4.5

Activity Tracking

5/5

AI/Machine Learning

5/5

Alerts/Notifications

4.8/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5