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Mixpanel
4.5
(95)

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Powerful, self-serve product analytics.

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App Info

Pricing

Features

Reviews

Alternatives

Integrations

Mixpanel Alternatives

How do Mixpanel alternatives compare?

Amplitude and CleverTap stand out as its top competitors based on similarity, popularity and user reviews. When comparing Mixpanel to its top 100 alternatives, Google Analytics has the highest rating, with Google Cloud Platform as the runner-up, and Mixpanel ranking 17th place. Google Analytics has the most reviews with a total of 6,309, while Mixpanel has 95. Users say Google Analytics tops the list for value for money followed by Google Cloud Platform, while Mixpanel comes in 21st. Users also say Google Analytics and Google Cloud Platform are the easiest to use, while Mixpanel takes 23rd place.

What are the top 5 alternatives to Mixpanel?

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Pricing model

Devices supported

User rating

Organization types

Integrated with

Industry

Company size

Top 100 Alternatives & Competitors to Mixpanel

Amplitude

4.5
(41)

App, web and mobile analytics software

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Compare

Features

Total

21

28

54

features in common

21

features in common

Amplitude's unique features

  • Machine Learning

  • Charting

  • Time on Site Tracking

  • Real Time Reporting

Mixpanel's unique features

  • Predictive Analytics

  • Multivariate Testing

  • Interactive Reports

  • Visual Editor

Value for money

4.3

0.3

4.0

What users say about Amplitude's value for money

Read all reviews

The customer support is always there to help and even I have had the need to do a video call with them and went great. Lot of patience and very careful to satisfy our needs.

AR

Anonymous Reviewer

I am totally happy with the experience with Amplitude. The tool is fantastic and has so many functionalities that make the growth analysis simply great.

AR

Anonymous Reviewer

CleverTap

4.5
(20)

User Retention Platform for High-Growth Mobile Apps

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Compare

Features

Total

28

79

54

features in common

28

features in common

CleverTap's unique features

  • Multi-Channel Marketing

  • Landing Pages/Web Forms

  • Campaign Scheduling

  • Uninstall Tracking

Mixpanel's unique features

  • Statistical Modeling

  • User Interaction Tracking

  • Visual Editor

  • Collaboration Tools

Value for money

4.1

0.1

4.0

What users say about CleverTap's value for money

Read all reviews

Real-time insights and analytics, We have used web pop-ups and emails extensively. They have a fantastic customer success team that has been very responsive to all our calls and emails.

NR

Nikhil R.

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.

NR

Nikhil R.

Google Analytics

4.7
(6.3K)

Enterprise-class web analytics

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Features

Total

15

30

54

features in common

15

features in common

Google Analytics' unique features

  • Access Controls/Permissions

  • Customizable Reports

  • Real Time Reporting

  • Ad hoc Reporting

Mixpanel's unique features

  • Device Targeting

  • Campaign Management

  • Multiple Site Management

  • AB Testing

Value for money

4.7

0.7

4.0

What users say about Google Analytics' value for money

Read all reviews

The software has a great data visualization and helps you identify the best and worst-performing pages.

BP

Brenna P.

I was having problems configuring my Google Analytics, and I couldn't figure out what was wrong.

Leonardo I.

MoEngage

4.3
(48)

An intelligent Customer Engagement Platform

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Features

Total

25

53

54

features in common

25

features in common

MoEngage 's unique features

  • Customizable Fields

  • Drip Campaigns

  • API

  • Web Notifications

Mixpanel's unique features

  • Visual Analytics

  • Goal Setting / Tracking

  • User Interaction Tracking

  • Statistical Modeling

Starting from

$999/month

Value for money

4.4

0.4

4.0

What users say about MoEngage 's value for money

Read all reviews

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

AA

Ahsan A.

Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

VD

Vaishnavi D.

WebEngage

4.5
(24)

Marketing Automation & Customer Data Platform for SMBs

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Features

Total

26

132

54

features in common

26

features in common

WebEngage's unique features

  • Templates

  • Negative Feedback Management

  • Customizable Fields

  • Response Quotas

Mixpanel's unique features

  • Referral Tracking

  • Test Scheduling

  • Product Data Management

  • Event Tracking

Value for money

4.4

0.4

4.0

What users say about WebEngage's value for money

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There are so many feature that you can use free and working absolutely amazing. And the most amazing the customer service and always available with full support as a friendly way.

SJ

Sujeet J.

It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.

MK

Mayank K.

Heap

4.5
(30)

Digital Insights Platform

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Features

Total

17

36

54

features in common

17

features in common

Heap's unique features

  • Trend / Problem Indicators

  • Sales Reports

  • Customizable Dashboard

  • Real-time Updates

Mixpanel's unique features

  • Predictive Modeling

  • Multivariate Testing

  • Retention Tracking

  • Revenue Tracking

Value for money

4.6

0.6

4.0

What users say about Heap's value for money

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I love how easy it is to set up and use. I didn't expect it to be so intuitive and user friendly considering all that it does.

AR

Anonymous Reviewer

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics.

AR

Anonymous Reviewer

Dataroid

4.0
(2)

Gain customer insights and take personalized actions

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Features

Total

21

50

54

features in common

21

features in common

Dataroid's unique features

  • Machine Learning

  • Multi-Language

  • Behavior Tracking

  • Churn Management

Mixpanel's unique features

  • Predictive Modeling

  • Multivariate Testing

  • Visualization

  • Audience Targeting

FullStory

4.6
(61)

Everything you need to know about your digital experience.

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Compare

Features

Total

21

75

54

features in common

21

features in common

FullStory's unique features

  • Real Time Monitoring

  • Problem Area Alerts

  • Real Time Data

  • User Journeys

Mixpanel's unique features

  • Model Training

  • Campaign Management

  • Cohort Analysis

  • Audience Targeting

Value for money

4.1

0.1

4.0

What users say about FullStory's value for money

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I love how quick it is to find out the customer segments you are looking for. This is super important when QA-ing software.

Jonathan S.

We tried the other most recommended softwares that do just that, but Fullstory is much more user friendly, smart, easy to use and capable.

Chen S.

Kissmetrics

4.3
(15)

Advanced Product and Marketing Analytics

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Features

Total

29

53

54

features in common

29

features in common

Kissmetrics' unique features

  • Behavior Tracking

  • Time on Site Tracking

  • Social Media Integration

  • Real Time Analytics

Mixpanel's unique features

  • Mobile Alerts

  • Multivariate Testing

  • Split Testing

  • Revenue Tracking

Value for money

3.9

0.1

4.0

What users say about Kissmetrics' value for money

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Experience was really good with this product we have made some very good decisions by seeing the user behaviour over our products.

AR

Anonymous Reviewer

This tool helped me gain insight and prove some conversion theories within our organization. The tracking has been helpful to get a better understanding of our audience.

JG

Josh G.

Improvado

4.5
(21)

Marketing data aggregation tool

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Compare

Features

Total

29

169

54

features in common

29

features in common

Improvado's unique features

  • Data Integration

  • For Hospitality Industry

  • Email Marketing

  • Site Search Tracking

Mixpanel's unique features

  • Statistical Modeling

  • Multivariate Testing

  • Visual Notifications

  • Notification Scheduling

Value for money

4.5

0.5

4.0

What users say about Improvado's value for money

Read all reviews

Additionally, customer support has been outstanding. The response times, the attention to detail, and overall knowledge from our Improvado support team is outstanding.

TH

Tyler H.

Great for anyone in the Marketing and Advertising space that wants a good entry ETL solution.

MC

Mubarrat C.

Pendo

4.5
(195)

Product usage & behavior data capture

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Compare

Features

Total

25

77

54

features in common

25

features in common

Pendo's unique features

  • For Websites

  • Churn Management

  • Real Time Monitoring

  • User Journeys

Mixpanel's unique features

  • Drag & Drop

  • Visualization

  • Campaign Management

  • Mobile Alerts

Value for money

4.3

0.3

4.0

What users say about Pendo's value for money

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Pendo is a fantastic tool to understand how your users are interacting with your product. I like the ability to track clickable elements and page visits within our tool.

Elizabeth B.

Overall, very pleased with how quickly you can gain insights about how your products are being utilized.

DF

Dana F.

Smartlook

4.7
(122)

Qualitative analytics for websites and mobile apps

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Compare

Features

Total

26

75

54

features in common

26

features in common

Smartlook's unique features

  • Qualitative Comparative Analysis

  • Knowledge Management

  • Usability Testing

  • Element Analytics

Mixpanel's unique features

  • Drag & Drop

  • Visualization

  • Campaign Management

  • Mobile Alerts

Starting from

$31/month

Value for money

4.5

0.5

4.0

What users say about Smartlook's value for money

Read all reviews

I found it very disappointing that I was only offered a credit and not a refund of the VAT that should not have been charged to a UK based business.

Kevin S.

Great app to do qualitative analytics in user's natural environment helping faster product development. This enables better prioritisation decisions.

Sagar M.

AppAnnie

4.1
(12)

Analytics software & competitor intelligence for mobile apps

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Features

Total

15

29

54

features in common

15

features in common

AppAnnie's unique features

  • Multi-Campaign

  • Analytics/ROI Tracking

  • Sentiment Analysis

  • Reviews Management

Mixpanel's unique features

  • Funnel Analysis

  • Campaign Management

  • Multiple Site Management

  • Collaboration Tools

Value for money

3.8

0.2

4.0

What users say about AppAnnie's value for money

Read all reviews

It's a superb tool to look deeper at your own performance metrics; but equally superb for competitive analysis; but it comes with a price as each country and platform increases the investment level.

Nick M.

The free version of App Annie is great to track basic ASO measures such as reviews and rankings. They Keyword tool is really useful to see what keywords your app is ranking for and in what markets.

SD

Stephen D.

Gainsight PX

4.5
(2)

Product experience analysis platform

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Features

Total

20

66

54

features in common

20

features in common

Gainsight PX's unique features

  • Survey Builder

  • Prioritization

  • Channel Attribution

  • Churn Management

Mixpanel's unique features

  • Predictive Analytics

  • Campaign Management

  • Interactive Reports

  • Website Analytics

Proof Pulse

4.6
(45)

Personalized social proof notifications for your website

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Features

Total

12

20

54

features in common

12

features in common

Proof Pulse's unique features

  • Mobile Access

  • Multi-Language

  • Application Management

  • Real Time Notifications

Mixpanel's unique features

  • Device Targeting

  • Data Import/Export

  • Event Triggered Actions

  • Visual Notifications

Starting from

$29/month

Value for money

4.5

0.5

4.0

What users say about Proof Pulse's value for money

Read all reviews

I liked the quality, ease of implementation and the design. It simply looks good and reliable.

MC

Matt C.

My clients have seen an increase in conversions since using it and they are all very happy that I recommended it to them. Love that they also offer a lower tier pricing for clients just starting out.

NC

Nash C.

Crazy Egg

4.5
(72)

Make the Most of Every Website Visitor.

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Compare

Features

Total

23

63

54

features in common

23

features in common

Crazy Egg's unique features

  • Quantitative Metrics

  • Usability Testing

  • Campaign Tracking

  • Third Party Integrations

Mixpanel's unique features

  • Statistical Modeling

  • Geotargeting

  • Data Import/Export

  • Interactive Reports

Starting from

$24/month

Value for money

4.1

0.1

4.0

What users say about Crazy Egg's value for money

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I love getting rid of the guesswork for our website. No opinions – straight data, awesome to investigate after the launch of a new product or website updates – awesome A/B testing.

AR

Anonymous Reviewer

It was easy to use to track scrolling, click rates, and recordings. It is much better than Lucky Orange, but I haven't tried any other competitors.

AR

Anonymous Reviewer

OpenText Magellan

5.0
(1)

Data visualization and analysis solution for business

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Features

Total

18

106

54

features in common

18

features in common

OpenText Magellan's unique features

  • Tagging

  • Self-service Analytics

  • Data Warehousing

  • Data Dictionary Management

Mixpanel's unique features

  • Notification Scheduling

  • Campaign Management

  • Event Triggered Actions

  • Visual Editor

Cxense

(0)

Real-time analytics - Drive engagement and digital revenue

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Features

Total

10

22

54

features in common

10

features in common

Cxense's unique features

  • Recommendations

  • Real Time Analytics

  • Multi-Channel Data Collection

  • Text Analysis

Mixpanel's unique features

  • Collaboration Tools

  • Data Import/Export

  • Communication Management

  • Retention Tracking

SAP Roambi

4.5
(4)

Mobile Reporting and Analytics App

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Features

Total

4

17

54

features in common

4

features in common

SAP Roambi's unique features

  • Access Controls/Permissions

  • Content Management

  • Data Capture and Transfer

  • OLAP

Mixpanel's unique features

  • Split Testing

  • Campaign Management

  • Test Scheduling

  • Visitor Management

AnswerRocket

4.6
(14)

AI-powered business analytics and visualization solution

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Compare

Features

Total

18

76

54

features in common

18

features in common

AnswerRocket's unique features

  • Functions/Calculations

  • Analytics/ROI Tracking

  • Speech Recognition

  • Marketing Reports

Mixpanel's unique features

  • Funnel Analysis

  • Campaign Management

  • Multiple Site Management

  • Visual Notifications

Knowi

5.0
(1)

Augmented analytics platform for businesses of all sizes

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Features

Total

9

40

54

features in common

9

features in common

Knowi's unique features

  • Activity Dashboard

  • Single Page View

  • Customizable Branding

  • Scheduled / Automated Reports

Mixpanel's unique features

  • AB Testing

  • Campaign Management

  • Referral Tracking

  • Visitor Management

Google Cloud Platform

4.7
(1.1K)

Modular platform for computing, hosting, storage & more

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Features

Total

6

80

54

features in common

6

features in common

Google Cloud Platform's unique features

  • Metadata Management

  • Performance Analysis

  • Chatbot

  • Data Warehousing

Mixpanel's unique features

  • Split Testing

  • Campaign Management

  • Mobile Alerts

  • Visitor Management

Starting from

$0.01

Value for money

4.4

0.4

4.0

What users say about Google Cloud Platform's value for money

Read all reviews

It is charged in dollar which makes it very expensive for people living in countries where the local currency is weak compared to the US dollar.

Matheus N.

I have a very nice and professional experience with Google Cloud Platform, because I build and invest in my cloud with full confidence. Because I know that my content is fully secure and safe.

Iqra Z.

Maple

(0)

Math problem-solving software

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Features

Total

8

50

54

features in common

8

features in common

Maple's unique features

  • Presentation Tools

  • Multivariate Analysis

  • Mechanical

  • Customizable Templates

Mixpanel's unique features

  • AB Testing

  • Campaign Management

  • Event Tracking

  • Communication Management

Maple Flow

(0)

Let your calculations flow!

learn more
Compare

Categories in common

Domo

4.2
(188)

Connecting people with the data they need to drive business

visit website
Compare

Features

Total

12

102

54

features in common

12

features in common

Domo's unique features

  • Time Series

  • Projections

  • Ad hoc Query

  • Web Services

Mixpanel's unique features

  • AB Testing

  • Campaign Management

  • Communication Management

  • Audience Targeting

Value for money

3.9

0.1

4.0

What users say about Domo's value for money

Read all reviews

It seems like the functionality and data representation is limitless. The visualizations are great and clients love to see their data this way.

IW

Ivan W.

I like the Run Dataflow feature that was just added, it's been a huge lifesaver. It used to take so much time managing all the steps one by one, but now it's so much straightforward.

WY

William Y.

TapClicks

4.3
(168)

A Unified Marketing Operations Platform Powered By Your Data

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Compare

Features

Total

18

68

54

features in common

18

features in common

TapClicks' unique features

  • Budgeting/Forecasting

  • Benchmarking

  • Marketing Reports

  • KPI Monitoring

Mixpanel's unique features

  • Predictive Modeling

  • User Interaction Tracking

  • Multiple Site Management

  • Visual Notifications

Starting from

$79/month

Value for money

4.1

0.1

4.0

What users say about TapClicks' value for money

Read all reviews

The ability to make custom, comprehensive reports is great, and it was pretty easy to set up and get running with it, but.

JP

Jennifer P.

The team is great and super responsive. We appreciated all of the hand holding and training to get us going.

AR

Anonymous Reviewer

Sisense

4.5
(357)

BI & dashboard software for multiple, large data sets

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Features

Total

18

99

54

features in common

18

features in common

Sisense's unique features

  • Customizable Dashboard

  • Dashboard Creation

  • Data Warehousing

  • Qualitative Comparative Analysis

Mixpanel's unique features

  • Notification Scheduling

  • Campaign Management

  • In-App Events Tracking

  • Visual Editor

Value for money

4.4

0.4

4.0

What users say about Sisense's value for money

Read all reviews

The comprehensive training materials their support team offers was great and is a continued asset when there is something that I do not understand. The tool itself is powerful and intuitive.

CB

Chris B.

Community and company are extremely responsive regarding additional features and support. Speed of the application and the usefulness of the analytics are fantastic.

AR

Anonymous Reviewer

Chartio

4.5
(36)

We Made SQL Visual

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Features

Total

19

73

54

features in common

19

features in common

Chartio's unique features

  • Campaign Tracking

  • Analytics/ROI Tracking

  • Sales Reports

  • Access Controls/Permissions

Mixpanel's unique features

  • Predictive Modeling

  • Multivariate Testing

  • In-App Events Tracking

  • AB Testing

Value for money

4.4

0.4

4.0

What users say about Chartio's value for money

Read all reviews

The customer service is a great team which are willing and helpful to make your business grow and succeed.

AR

Anonymous Reviewer

The ease of use makes it learning and fun experience and also making it easy and reliable for people to use.

AR

Anonymous Reviewer

ClicData

4.6
(123)

Data and Business Intelligence platform

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Compare

Features

Total

20

100

54

features in common

20

features in common

ClicData's unique features

  • Ad hoc Query

  • Benchmarking

  • Data Analysis Tools

  • Real Time Analytics

Mixpanel's unique features

  • Funnel Analysis

  • Multivariate Testing

  • Visualization

  • In-App Events Tracking

Starting from

$71/month

Value for money

4.5

0.5

4.0

What users say about ClicData's value for money

Read all reviews

The team there have been fantastic in helping us get set up with various dashboards and we’re now in a position we have a good chunk of all of our reporting coming through ClicData.

EG

Elliot G.

Both the product, which keeps growing, and the technical support are great to work with. I love the product and will continue to use it.

KP

Kevin P.

Reeport

4.9
(7)

Data analytics tool to convert business data into insights

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Features

Total

19

82

54

features in common

19

features in common

Reeport's unique features

  • Ad hoc Reporting

  • Trend / Problem Indicators

  • Data Analysis Tools

  • Third Party Integrations

Mixpanel's unique features

  • Device Targeting

  • Multivariate Testing

  • In-App Events Tracking

  • AB Testing

Conversionomics

5.0
(1)

Data aggregation and automation technology tool

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Features

Total

7

36

54

features in common

7

features in common

Conversionomics' unique features

  • Search/Filter

  • OLAP

  • Access Controls/Permissions

  • Multiple Data Sources

Mixpanel's unique features

  • AB Testing

  • Campaign Management

  • Mobile Alerts

  • Visitor Management

PopSQL

4.6
(8)

Cloud-based SQL editing and collaboration platform

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Features

Total

0

6

54

features in common

0

features in common

PopSQL's unique features

  • Document Management

  • Data Migration

  • Data Storage Management

  • Database Conversion

Mixpanel's unique features

  • Visual Editor

  • Campaign Management

  • Customer Segmentation

  • Pageview Tracking

Personyze

4.6
(13)

Visitor segmentation and website personalization

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Features

Total

18

59

54

features in common

18

features in common

Personyze's unique features

  • CAN SPAM Compliance

  • Target Account Identification

  • Segmentation

  • Customizable CTAs

Mixpanel's unique features

  • Predictive Analytics

  • User Interaction Tracking

  • Visual Notifications

  • Device Targeting

NotifyVisitors

4.9
(29)

Marketing automation platform with push notifications

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Features

Total

27

85

54

features in common

27

features in common

NotifyVisitors' unique features

  • Segmentation

  • Question Branching

  • Dynamic Content

  • Analytics/ROI Tracking

Mixpanel's unique features

  • Interactive Reports

  • Product Data Management

  • Referral Tracking

  • Revenue Tracking

Starting from

$49/month

Value for money

5.0

1.0

4.0

What users say about NotifyVisitors' value for money

Read all reviews

Next, we will go for the web push notification and maybe the banner ads which I believe can be used effectively to reach out to different groups. I am glad I found them through a friend.

KR

Krystle R.

So I grabbed PWA builder after many recommendations and trust me when I say that it is very helpful in every level of my professional life. Pwa is fast, engaging, and reliable.

RC

Ramadoss C.

Notificare

4.8
(18)

Customer Engagement Platform

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Features

Total

27

96

54

features in common

27

features in common

Notificare's unique features

  • Campaign Scheduling

  • Segmentation

  • Landing Pages/Web Forms

  • Multi-Language

Mixpanel's unique features

  • Goal Setting / Tracking

  • Product Data Management

  • Referral Tracking

  • Visual Editor

Starting from

€19/month

Value for money

4.8

0.8

4.0

What users say about Notificare's value for money

Read all reviews

Great collaboration and helpful customer support. The team takes their time to advise and help out with possible issues that.

LI

Laurin I.

The software offers various options on how to engage with your audiences. We mainly use the push messages and that quite successfully with the help of Notificare's segments and tags.

LI

Laurin I.

Appgain

(0)

Customer Engagement Platform

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Features

Total

20

62

54

features in common

20

features in common

Appgain's unique features

  • Multi-Channel Marketing

  • Multiple User Accounts

  • Lead Generation

  • SMS Marketing

Mixpanel's unique features

  • Data Visualization

  • Multivariate Testing

  • Cohort Analysis

  • Audience Targeting

Localytics

4.4
(11)

Analytics and marketing platform for marketers

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Features

Total

17

31

54

features in common

17

features in common

Localytics' unique features

  • Multi-Channel Marketing

  • Real Time Analytics

  • Channel Attribution

  • Campaign Analytics

Mixpanel's unique features

  • Predictive Modeling

  • User Interaction Tracking

  • Event Triggered Actions

  • Split Testing

Kumulos

4.7
(3)

Mobile app performance management for App Developers

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Features

Total

23

54

54

features in common

23

features in common

Kumulos' unique features

  • Customizable Branding

  • Geolocation

  • Location-Based Marketing

  • Activity Dashboard

Mixpanel's unique features

  • Test Scheduling

  • Visualization

  • User Interaction Tracking

  • Conversion Tracking

LogRocket

5.0
(22)

Bug tracking and session recording tool for JavaScript apps

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Features

Total