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Mixpanel Logo

Powerful, self-serve product analytics.

Last updated: March 2026

Mixpanel Alternatives & Competitors (2026)

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Devices supported


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Integrated with


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Google Analytics 360 logo

Enterprise-class web analytics

learn more
logo
Google Analytics 360
logo
Mixpanel

0.5

4.7

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Augmented Analytics

5/5

Campaign Management

5/5

A/B Testing

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Microsoft Power BI logo

BI visualization and reporting for desktop, web or mobile

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logo
Microsoft Power BI
logo
Mixpanel

0.2

4.4

Value for money

4.2
10
per user/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Ad hoc Analysis

5/5

Charting

5/5

Activity Dashboard

4.8/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Tableau logo

Visual analytics platform for data exploration

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logo
Tableau
logo
Mixpanel
4.2

Value for money

4.2
15
per user/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

AI/Machine Learning

4.8/5

Access Controls/Permissions

4.4/5

Activity Dashboard

4.4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Reportei logo

Easy to use Digital Marketing Reports and Dashboards

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logo
Reportei
logo
Mixpanel

0.3

4.5

Value for money

4.2
24
flat rate/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Ad hoc Reporting

4.6/5

Customizable Reports

4.6/5

Customizable Dashboard

4.5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Google Cloud logo

Modular platform for computing, hosting, storage and more

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Google Cloud
logo
Mixpanel

0.2

4.4

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Application Management

4.8/5

Activity Monitoring

4.7/5

Access Controls/Permissions

4.6/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Lebesgue logo

AI Intelligence & First-Party Data for E-commerce Growth.

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logo
Lebesgue
logo
Mixpanel

0.7

4.9

Value for money

4.2
59
flat rate/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Behavior Tracking

4.8/5

Alerts/Notifications

4.8/5

AI/Machine Learning

4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Heap logo

All-in-one solution for creating great digital experiences.

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logo
Heap
logo
Mixpanel

0.3

4.5

Value for money

4.2
24000
/per year

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Activity Dashboard

5/5

Access Controls/Permissions

N/A

Activity Tracking

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Lucky Orange logo

All-in-one conversion optimization suite for website owners

learn more
logo
Lucky Orange
logo
Mixpanel

0.4

4.6

Value for money

4.2
39
flat rate/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Autoresponders

5/5

Access Controls/Permissions

4.8/5

Activity Tracking

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Zoho Analytics logo

Agentic Al-powered self-service Bl and analytics platform

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logo
Zoho Analytics
logo
Mixpanel

0.1

4.3

Value for money

4.2
30
flat rate/per month

Starting price

25
flat rate/per month

0.2

4.3

Functionality

4.5

Activity Dashboard

5/5

Access Controls/Permissions

4.6/5

Ad hoc Reporting

4.5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Minitab logo

Visualize, analyze, and harness the power of your data.

learn more
logo
Minitab
logo
Mixpanel
4.2

Value for money

4.2
1851
flat rate/per year

Starting price

25
flat rate/per month

0.1

4.4

Functionality

4.5

AI/Machine Learning

5/5

Customizable Dashboard

5/5

Data Blending

5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Domo logo

The AI and Data Products Platform

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logo
Domo
logo
Mixpanel

0.2

4.0

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.2

4.3

Functionality

4.5

Ad hoc Query

5/5

Ad hoc Reporting

4.9/5

Access Controls/Permissions

4.4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Matomo logo

Take back control with Matomo

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logo
Matomo
logo
Mixpanel

0.6

4.8

Value for money

4.2
9
/per month

Starting price

25
flat rate/per month

0.1

4.6

Functionality

4.5

Alerts/Notifications

5/5

Campaign Tracking

5/5

Conversion Tracking

4.6/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Kissmetrics logo

Advanced Product and Marketing Analytics

learn more
logo
Kissmetrics
logo
Mixpanel

0.5

3.7

Value for money

4.2
49
usage based/per month

Starting price

25
flat rate/per month

0.5

4.0

Functionality

4.5

Campaign Tracking

5/5

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Hotjar logo

Digital experience insights for any business selling online

learn more
logo
Hotjar
logo
Mixpanel

0.2

4.4

Value for money

4.2
39
/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Annotations

5/5

Activity Dashboard

4.8/5

Activity Tracking

4.7/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Fullstory logo

Every data point has a story to tell

learn more
logo
Fullstory
logo
Mixpanel

0.1

4.1

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Activity Tracking

5/5

Alerts/Notifications

4/5

A/B Testing

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Improvado logo

Marketing analytics and intelligence platform

learn more
logo
Improvado
logo
Mixpanel

0.4

4.6

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.2

4.3

Functionality

4.5

Access Controls/Permissions

4.5/5

A/B Testing

N/A

Access Controls/Permissions

N/A

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

SAP Analytics Cloud logo

Web-based financial planning, BI analytics and collaboration

learn more
logo
SAP Analytics Cloud
logo
Mixpanel
4.2

Value for money

4.2
36
per user/per month

Starting price

25
flat rate/per month

0.2

4.3

Functionality

4.5

Alerts/Notifications

5/5

API

5/5

Benchmarking

5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Grow logo

Make data-driven decisions.

learn more
logo
Grow
logo
Mixpanel
4.2

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.3

4.2

Functionality

4.5

API

5/5

Ad hoc Reporting

4.5/5

Access Controls/Permissions

4/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

Adobe Analytics logo

Digital Analytics Software

learn more
logo
Adobe Analytics
logo
Mixpanel

0.2

4.0

Value for money

4.2
Empty state illustration for "No pricing info"

No pricing info

Starting price

25
flat rate/per month

0.1

4.4

Functionality

4.5

Ad hoc Reporting

5/5

Activity Dashboard

4.6/5

API

4.5/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5

monday.com logo

Project management software

learn more
logo
monday.com
logo
Mixpanel

0.1

4.3

Value for money

4.2
9
per user/per month

Starting price

25
flat rate/per month
4.5

Functionality

4.5

Accounting

5/5

360 Degree Feedback

4.8/5

Advertising Management

4.8/5

Top Features

Activity Dashboard

5/5

API

5/5

Audience Targeting

5/5