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Piwik PRO vs Looker Comparison (2026)

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Looker logo

Looker

Overview

An analytics suite with a focus on user privacy and data security – the perfect alternative to Google Analytics.

Looker is a BI platform that makes it easy for business users and data analysts to find, explore and understand their business data.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

21

5

4

3

2

1

15

5

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
78%
would recommend this app

4.5

287

5

4

3

2

1

179

90

16

1

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
81%
would recommend this app

Pros

“Needed technical help for the initial set up, so take some time to be confident with it.”
KP

Katarzyna P.

data analyst

“Privacy is always first and there are a lot of options to protect user data.”
DB

Daniel B.

Analytics Specialist

Pros

“Utilising a mix of G suite and Microsoft looker can pull data from both googles platforms and microsoft as well as CSV files.”
DS

Daniel S.

Project Lead

“Robust data exploration, governed metrics, real-time dashboards, and deep integration with Google Cloud.”
HY

Henry Y.

Project Manager

“The best feature at Looker is the way to can connect to multiple sources at once and create complex reporting and data analytics.”
PG

Peter G.

Manager

Cons

We paid over $100k over two years and did not receive an enterprise-level partnership. When bot/AI traffic began polluting our data and inflating action counts beyond our tier, support acknowledged abnormal bot volume—but the guidance was mostly “segment it,” “read the docs,” and “mitigate at your CDN/WAF.”
Verified reviewer profile picture

Max B.

Head of Marketing

Cons

“Sometimes, for really specific visuals, I have to export data or use other tools, which isn't ideal. While you can build custom visuals, it's not as straightforward as I'd like, and the standard options feel a bit basic for telling richer data stories.”
JL

James L.

Product Management

“I found it a little hard at first to create a complete report for my needs.”
PG

Peter G.

Manager

“It can be quite fiddly to get set up with multiple data sources, and once there are issues, if they are not promptly sorted, they can compromise the accuracy report/dashboard. Once there are issues, it can often be tricky to identify the root cause”
RC

Ross C.

PPC Account Executive

  • Vendor responds to reviews
  • Last review7 months ago
  • Vendor responds to reviews
  • Last review13 days ago

Key features

  • Total features40
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Funnel Analysis
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Analysis
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets
  • Total features117
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Ad hoc Query
  • Ad hoc Reporting
  • Alerts/Escalation
  • Alerts/Notifications
  • Annotations
  • Application Development
  • Attribution Modeling
  • Audience Targeting
  • Behavior Tracking
  • Behavioral Analytics
  • Benchmarking
  • Budgeting/Forecasting
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Campaign Tracking
  • Charting
  • Collaboration Tools
  • Conversion Tracking
  • Cross Channel Attribution
  • Customer Journey Mapping
  • Customer Profiles
  • Customizable Dashboard
  • Customizable Reports
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Capture and Transfer
  • Data Connectors
  • Data Dictionary Management
  • Data Extraction
  • Data Import/Export
  • Data Management
  • Data Modeling
  • Data Synchronization
  • Data Transformation
  • Data Visualization
  • Data Warehousing
  • Drag & Drop
  • Embeddable Widget
  • Financial Reporting
  • For Healthcare
  • For Sales Teams/Organizations
  • For Science
  • Forecasting
  • Forms Management
  • Functions/Calculations
  • Funnel Analysis
  • Goal Setting/Tracking
  • High Volume Processing
  • Integration into Third Party Applications
  • Interactive Reports
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Marketing Reports
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile Reporting
  • Monitoring
  • Multi-Channel Attribution
  • Multi-Channel Data Collection
  • Multi-Touch Attribution
  • Multi-User Collaboration
  • Multiple Data Sources
  • Multiple Site Management
  • Multivariate Analysis
  • No-Code
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Product Data Management
  • Profitability Analysis
  • Public Dashboards
  • Quantitative Analysis
  • ROI Tracking
  • Radial Mapping
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Updates
  • Referral Tracking
  • Regression Analysis
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Role-Based Permissions
  • SSL Security
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Secure Data Storage
  • Self Service Data Preparation
  • Self-service Analytics
  • Sensitive Data Identification
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Statistical Analysis
  • Strategic Planning
  • Streaming Analytics
  • Templates
  • Territorial Mapping
  • Text Analysis
  • Time Series Analysis
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • User Interaction Tracking
  • User Research Analysis
  • Visual Analytics
  • Visual Discovery
  • Visual Workflow Management
  • Visualization
  • Website Analytics
  • Widgets

Integrations

  • Total integrations18
  • AB Tasty
  • Azure Blob Storage
  • Cookie Information
  • Drupal
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Looker
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • Omniconvert
  • OneTrust
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Squarespace
  • Stripe
  • Supermetrics
  • Twitter/X
  • Wix
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite
  • Total integrations18
  • AB Tasty
  • Azure Blob Storage
  • Cookie Information
  • Drupal
  • Google Ads
  • Google Analytics 360
  • Google Search Console
  • Google Sheets
  • Google Workspace
  • HubSpot CRM
  • HubSpot Marketing Hub
  • LinkedIn for Business
  • Looker
  • Marketo Engage
  • Meta for Business
  • Microsoft Excel
  • Microsoft Power BI
  • Omniconvert
  • OneTrust
  • QuickBooks Online
  • QuickBooks Online Advanced
  • Salesforce Sales Cloud
  • Slack
  • Squarespace
  • Stripe
  • Supermetrics
  • Twitter/X
  • Wix
  • WordPress
  • Xero
  • Zapier
  • Zendesk Suite