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Semrush vs Similarweb Comparison (2026)

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Semrush logo

Semrush

Similarweb logo

Similarweb

Overview

Win every search - From traditional SEO to AI discovery. Semrush One merges keyword-based SEO metrics with prompt-level AI search insights in one platform. So you can measure your visibility across SERPs and LLMs, spot competitive gaps, and audit your site’s AI readiness. All in one place.

Similarweb is a cloud-based digital intelligence platform delivering competitive, SEO, paid search, market, and sales insights drawn.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

139.95

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

125

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

2.3K

5

4

3

2

1

1.6K

606

66

9

25

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

4.6

261

5

4

3

2

1

168

85

7

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
82%
would recommend this app

Pros

“Semrush provides that every single day, audits of my websites, tracking of keywords, gaps between competitors - it all resides in a single place and, in fact, makes a difference in the work I create on a weekly basis.”
JM

James M.

Digital Marketing Manager

“Two exports of the identical May 9 dataset, one pulled in May and one pulled in June from the historical view of the same period, produced completely different results across all four tracked AI platforms.”
MF

Michael F.

SEO

“It saves immense time by consolidating backlink analysis, site audits, and traffic insights into one centralized platform, making it well worth the investment.”
Verified reviewer profile picture

Palash R.

Graphic design

Pros

“The platform's ability to offer a comprehensive view of digital activity, including traffic sources, audience demographics, and keyword analysis, is frequently highlighted as a key strength.”
LT

Luciano T.

International Dev

“The Industries section is particularly helpful because it enables us to analyze several websites within the same category at once, making it easier to identify leading players, detect up-and-coming competitors, and build a more complete picture of the competitive landscape.”
Verified reviewer profile picture

Caterina V.

Founder and CEO

“Integration options, including Excel exports and APIs, add significant value to our workflow, allowing us to incorporate data into reports and internal tools. While there is an initial learning curve, and some sections are more detailed than others, the platform remains highly effective once fully adopted. Although pricing is on the higher side, it is consistent with the platform’s professional positioning and the value it delivers.”
Verified reviewer profile picture

Caterina V.

Founder and CEO

Cons

“The account was not used for any meaningful activity after the charge other than logging in to cancel the subscription and submit the refund request. Despite explaining the situation, including the fact that we are a small business and that the service would not be used, Semrush refused to provide a refund.”
DD

Devinda D.

Digital Marketing Consultant

“I realized within two days of resubscribing that I did not have the time or technical background needed to use the tool effectively, and I contacted support immediately after recognizing this. While customer support was responsive, the refund process was extremely rigid. Despite the very short timeframe and the fact that I had not meaningfully used the product, my refund request was denied and the case was closed as final.”
Verified reviewer profile picture

Suzanne C.

Small Business Owner

“Automatic trial conversion can lead to unexpected charges if you are not monitoring renewal dates closely.”
DD

Devinda D.

Digital Marketing Consultant

Cons

“India data coverage could have been more, 50% websites do not show traffic and referral traffic for competition also has limited results”
RT

Raktim T.

Associate director

“Some data points can lag behind real-time, which may affect fast-moving industries.”
aC

a C.

Senior Analyst

  • Vendor responds to reviews
  • Last review21 days ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features129
  • @mentions
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Mining
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Display Ad Management
  • Editorial Calendar
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • For Sales Teams/Organizations
  • Forecasting
  • Funnel Analysis
  • GEO Optimization
  • Generative AI
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Interaction Tracking
  • Interactive Reports
  • Investment Management
  • Key Performance Indicators
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Machine Learning
  • Marketing Management
  • Metadata Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Natural Language Processing
  • Offline Access
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Portfolio Accounting
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Profitability Analysis
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Prospecting Tools
  • Publishing/Sharing
  • ROI Tracking
  • Rank Tracking
  • Real Time Comparisons
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • Role-Based Permissions
  • SEO Audit
  • SEO Management
  • SSL Security
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Single Sign On
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Statistical Analysis
  • Stock Tracking
  • Strategic Planning
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Widgets
  • Total features133
  • @mentions
  • AI Accessibility Audit
  • AI Mention Tracking
  • AI Traffic Attribution
  • AI Visibility Score
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Application Management
  • Audit Management
  • Automated Publishing
  • Automated Scheduling
  • BI Integration
  • Backlink Management
  • Backlink Monitoring
  • Behavior Tracking
  • Benchmarking
  • Brand Tracking
  • Broken Link Discovery
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Tracking
  • Channel Management
  • Charting
  • Citation Intelligence
  • Client Management
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Competitive Benchmarking
  • Competitor Monitoring
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Content Gap Analysis
  • Content Ideas
  • Content Management
  • Content Marketing
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Engagement
  • Customer Experience Management
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Dashboard Creation
  • Data Blending
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Mapping
  • Data Mining
  • Data Source Connectors
  • Data Synchronization
  • Data Visualization
  • Display Ad Management
  • Editorial Calendar
  • Email Management
  • Email Reminders
  • Engagement Tracking
  • For Marketing and Advertising
  • For PPC Campaigns
  • For Sales Teams/Organizations
  • Forecasting
  • Funnel Analysis
  • GEO Optimization
  • Generative AI
  • Geolocation
  • Geotargeting
  • Goal Setting/Tracking
  • Google Analytics Integration
  • Interaction Tracking
  • Interactive Reports
  • Investment Management
  • Key Performance Indicators
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Lead Qualification
  • Lead Scoring
  • Lead Segmentation
  • Link Analytics
  • Link Management
  • Listing Management
  • Localization Automation
  • Machine Learning
  • Marketing Management
  • Metadata Management
  • Mobile Keywords
  • Monitoring
  • Multi-Account Management
  • Multi-Brand Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Marketing
  • Multi-Language
  • Multi-Language Tracking
  • Multi-Location
  • Multi-Platform AI Coverage
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Natural Language Processing
  • Offline Access
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Portfolio Accounting
  • Post Scheduling
  • Predictive Analytics
  • Prioritization
  • Profitability Analysis
  • Project Management
  • Prompt Library
  • Prompt Organization
  • Prompt Visibility Monitoring
  • Prospecting Tools
  • Publishing/Sharing
  • ROI Tracking
  • Rank Tracking
  • Real Time Comparisons
  • Real User Prompt Dataset
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Updates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Position Analysis
  • Role-Based Permissions
  • SEO Audit
  • SEO Management
  • SSL Security
  • Scheduled/Automated Reports
  • Schema Guidance
  • Search Marketing
  • Search/Filter
  • Self Service Data Preparation
  • Sentiment Analysis
  • Share of Voice (SoV)
  • Single Sign On
  • Site Search Tracking
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Performance Management
  • Statistical Analysis
  • Stock Tracking
  • Strategic Planning
  • Tagging
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend Analysis
  • Trend/Problem Indicators
  • URL Shortener
  • User Interaction Tracking
  • User Management
  • Visitor Tracking
  • Visual Analytics
  • Visualization
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics
  • Website Management
  • Website Monitoring
  • White Label
  • Widgets

Integrations

  • Total integrations11
  • Claude
  • Claude Code
  • Cursor
  • Databox
  • Databricks
  • GA Connector
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • Manus AI agent
  • Microsoft Power BI
  • SEO Spider
  • TapClicks
  • Trello
  • WordPress
  • Yext
  • Zapier
  • Total integrations11
  • Claude
  • Claude Code
  • Cursor
  • Databox
  • Databricks
  • GA Connector
  • Google Ads
  • Google Analytics 360
  • Google Docs
  • Google Search Console
  • HubSpot Marketing Hub
  • Majestic
  • Manus AI agent
  • Microsoft Power BI
  • SEO Spider
  • TapClicks
  • Trello
  • WordPress
  • Yext
  • Zapier

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