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Looker vs Matomo Comparison (2026)
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Good recommendations?
Overview
Looker is data platform that makes it easy for businesses to find, explore and understand your business data through reports, dynamic dashboards and more.
Choose a powerful analytics solution that respects data privacy and ownership. Matomo is the trusted analytics solution for over 1.5 million websites globally.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.5
287
5
4
3
2
1
179
90
16
1
1
- Value for money
- Ease of use
- Features
- Customer support
4.7
62
5
4
3
2
1
48
11
2
0
1
- Value for money
- Ease of use
- Features
- Customer support
Pros
Daniel S.
Project Lead
Henry Y.
Project Manager
Peter G.
Manager
Pros
Filippo V.
CTO
Ali L.
Server Administrator
Renick B.
CTO
Cons
James L.
Product Management
Peter G.
Manager
Ross C.
PPC Account Executive
Cons
Khush S.
Intern
Filippo V.
CTO
Isak P.
Developer
- Vendor responds to reviews
- Last review17 days ago
- Vendor responds to reviews
- Last reviewa year ago
Key features
- Total features117
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Attribution Modeling
- Audience Targeting
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Modeling
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Drag & Drop
- Embeddable Widget
- Financial Reporting
- For Healthcare
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Forms Management
- Functions/Calculations
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Reporting
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- No-Code
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Quantitative Analysis
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Sensitive Data Identification
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Strategic Planning
- Streaming Analytics
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
- Total features57
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Ad hoc Query
- Ad hoc Reporting
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Application Development
- Attribution Modeling
- Audience Targeting
- Behavioral Analytics
- Benchmarking
- Budgeting/Forecasting
- Campaign Analytics
- Campaign Management
- Campaign Tracking
- Charting
- Collaboration Tools
- Conversion Tracking
- Cross Channel Attribution
- Customer Database
- Customer Journey Mapping
- Customer Profiles
- Customizable Branding
- Customizable Dashboard
- Customizable Reports
- Customization
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Blending
- Data Capture and Transfer
- Data Cleansing
- Data Connectors
- Data Dictionary Management
- Data Discovery
- Data Extraction
- Data Import/Export
- Data Management
- Data Modeling
- Data Quality Control
- Data Synchronization
- Data Transformation
- Data Visualization
- Data Warehousing
- Drag & Drop
- Embeddable Widget
- Financial Reporting
- For Healthcare
- For Sales Teams/Organizations
- For Science
- For Websites
- Forecasting
- Forms Management
- Functions/Calculations
- Goal Setting/Tracking
- Heatmaps
- High Volume Processing
- Integration into Third Party Applications
- Interactive Reports
- KPI Monitoring
- Key Performance Indicators
- Keyword Tracking
- Marketing Reports
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile Reporting
- Monitoring
- Multi-Channel Attribution
- Multi-Channel Data Collection
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Data Sources
- Multiple Site Management
- Multivariate Analysis
- No-Code
- Pageview Tracking
- Performance Metrics
- Predictive Analytics
- Private Dashboards
- Profitability Analysis
- Public Dashboards
- Quantitative Analysis
- ROI Tracking
- Radial Mapping
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Updates
- Referral Tracking
- Regression Analysis
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Role-Based Permissions
- SEO Management
- SSL Security
- Sales Reports
- Sales Trend Analysis
- Scheduled/Automated Reports
- Scorecards
- Screen Activity Recording
- Search/Filter
- Self Service Data Preparation
- Self-service Analytics
- Sensitive Data Identification
- Single Page View
- Single Sign On
- Site Search Tracking
- Statistical Analysis
- Strategic Planning
- Streaming Analytics
- Templates
- Territorial Mapping
- Text Analysis
- Third-Party Integrations
- Time Series Analysis
- Time on Site Tracking
- Trend Analysis
- Trend/Problem Indicators
- User Interaction Tracking
- User Research Analysis
- Visual Analytics
- Visual Discovery
- Visual Workflow Management
- Visualization
- Website Analytics
- Widgets
Integrations
- Total integrations18
- Drupal
- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- Grafana
- HubSpot CRM
- HubSpot Marketing Hub
- Jira
- Joomla
- LimeSurvey
- LineUpr
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Moodle
- OpenCart
- Pimcore
- PrestaShop
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopware
- Sitejet
- Slack
- Stripe
- TYPO3
- Twitter/X
- WooCommerce
- WordPress
- Xero
- Zen Cart
- Zendesk Suite
- osCommerce Online Merchant
- Total integrations17
- Drupal
- Google Ads
- Google Analytics 360
- Google Sheets
- Google Workspace
- Grafana
- HubSpot CRM
- HubSpot Marketing Hub
- Jira
- Joomla
- LimeSurvey
- LineUpr
- LinkedIn for Business
- Marketo Engage
- Meta for Business
- Microsoft Excel
- Moodle
- OpenCart
- Pimcore
- PrestaShop
- QuickBooks Online
- QuickBooks Online Advanced
- Salesforce Sales Cloud
- Shopware
- Sitejet
- Slack
- Stripe
- TYPO3
- Twitter/X
- WooCommerce
- WordPress
- Xero
- Zen Cart
- Zendesk Suite
- osCommerce Online Merchant
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