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Data Management Platforms Software with Behavior Tracking (2026)

Last updated: February 2026

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11 software options

Salesforce Marketing Cloud logo

Customer relationship management solution

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Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.

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Cohesity logo

Server backup and data management software

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Cohesity is a leader in AI-powered data security and management, protecting the world’s most critical data workloads.

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Lotame logo

Data management platform for marketers and publishers

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Lotame is a data management platform that helps marketers, publishers, and agencies collect customers’ data to optimize audience segments and campaign targeting processes. The solution allows managers to analyze users’ behavior using machine learning algorithms to reach performance goals.

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DigitalRoute logo

Mediation and usage data processing software

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DigitalRoute is a data loss prevention tool that helps businesses connect the solution with any system in the IT infrastructure to collect, process, enrich, and distribute usage data to billing and configure, price, and quote (CPQ) applications.

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Apteco FastStats logo

Data analysis platform

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Apteco FastStats is data analysis software that enables users to organize and understand their customer data to deliver high performing marketing campaigns. It allows users to explore their data in greater detail than ever before through analysis and visualization tools. FastStats also provides the ability to create customer segments directly from charts and visualizations to improve engagement.

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Anatics logo

Driving Confidence in your Marketing Investment and Returns

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Data management and marketing intelligence tools For leading brands and agencies. Unstructured data is bad data and puts marketing investment decisions at risk. Run anatics to extract, transform, load your data; run marketing programs with confidence.

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Bisko logo

Unleash the Power of Your Data with Bisko by gjirafatech

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In today's business environment, Bisko, developed by gjirafatech, stands out as the top platform for analyzing and obtaining valuable insights from large datasets. With cutting-edge features, such as look-alike modeling and versatile data collection methods, Bisko provides unmatched flexibility and accuracy in the data management field.

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OnAudience logo

Data management platform for eCommerce businesses

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OnAudience DMP is a data management platform that helps businesses of all sizes collect users’ behavior data from various sources including mobile applications and websites to optimize digital campaigns. The software allows managers to create custom segments and reach targeted audiences.

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Permutive logo

The infrastructure for The Responsible Web.

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The Permutive Audience platform offers more than traditional DMPs. It empowers publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.

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Mapp Marketing Cloud logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Cloud is an Insight-led Customer Experience platform that helps B2C brands understand and act on meaningful insights. Data collection, analysis, segmentation, personalization and cross-channel engagement are the core components, transformed into real time actions for customer centric marketing.

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UniSignIn logo

Cloud-based data management platform

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UniSignIn is a first-party data platform designed for digital publishers and marketers to collect, analyze, and activate audience data with consent. The platform offers single sign-on capabilities, audience engagement tools, and subscription management features while providing real-time analytics through an AI-powered dashboard that helps organizations build stronger relationships with their audience.

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