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Mapp Marketing Cloud Logo

Data handled. Engagement automated. Marketers liberated.

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Mapp Marketing Cloud - 2025 Pricing, Features, Reviews & Alternatives

What is Mapp Marketing Cloud?

Mapp Cloud is an Insight-led Customer Engagement Platform. With Mapp Cloud, marketers can focus on what makes a difference for their business, instead of spending precious time and resources taming the technology behind it. They can rely on real, reliable marketing insights that enable true one-to-one personalization – and set the foundation for successful cross-channel marketing activities.

Mapp Cloud’s key features are:

- CDP & Engagement based on real-time, unified customer profiles

- AI-generated customer insights – learn from the past and the present to predict future customer behavior

- Marketing activation for actionable insights

- One-to-one personalization, including predictions, recommendations and churn prevention

- Cross-channel execution (email, push, SMS, web, adv)

- Direct connectivity (import/export) with a multitude of data sources (CRM, eCommerce systems, loyalty)

Mapp Cloud is designed to improve the customer experience and create a loyal customer relationship based on recurring purchases. It consists of several features:

- CDP (Customer Data Platform): collecting any data coming from different sources, unified around a unique contact profile

- Customer Insights & Analytics: offering cross-channel data collection, analysis, and data activation in an unprecedented way

- Web Behaviour Tracking & Activation: enabling audience grouping and precise segmentation for prospect and customer targeting and conversion

- Multichannel Execution & Delivery: empowering marketers to build seamless customer experiences through true personalization, delivering the right message on the right channel, at the right time

With Mapp Cloud’s modules, automated and personalized messages are distributed via the most suitable marketing channel, at the right time, with the optimal contact frequency. Businesses lay the foundation for real personalization and competitive edge.

Mapp has global offices in seven countries worldwide. More than 700 companies already decided to focus on Insight-led Customer Experience, including PepsiCo, Lloyds Pharmacies, Prenatal, The Entertainer, Expert, and more.

Starting from

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No pricing info

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Mapp Marketing Cloud's features

Features rating:

A/B Testing
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Behavior Analytics
Behavior Tracking
Behavioral Targeting
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Scheduling
Campaign Segmentation
Campaign Tracking
Channel Management
Churn Management
Click Tracking
Communication Management
Contact Management
Content Analytics
Content Creation
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Cross Channel Attribution
Customer Database
Customer Experience Management
Customer Journey Mapping
Customer Segmentation
Customizable Reports
Customizable Templates
Dashboard
Dashboard Creation
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Management
Email Marketing
Email Templates
Engagement Tracking
Event Triggered Actions
Experience Management
Feedback Management
Keyword Tracking
Marketing Automation
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Performance Metrics
Predictive Analytics
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting & Statistics
Reporting/Analytics
ROI Tracking
Sentiment Analysis
Social Media Integration
Social Media Monitoring
Tagging
Template Management
Third-Party Integrations
Trend Analysis
Visual Analytics
Website Analytics

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Mapp Marketing Cloud support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Phone Support
Knowledge Base
Email/Help Desk

Training options

Live Online
Webinars
Documentation
Videos

Mapp Marketing Cloud reviews

Overall rating

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No reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend6/10
Rating distribution

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Mapp Marketing Cloud FAQs

Q. Who are the typical users of Mapp Marketing Cloud?

Mapp Marketing Cloud has the following typical customers:
Large Enterprises, Mid Size Business, Small Business

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Q. What languages does Mapp Marketing Cloud support?

Mapp Marketing Cloud supports the following languages:
English, French, German, Italian, Spanish


Q. Does Mapp Marketing Cloud offer an API?

No, Mapp Marketing Cloud does not have an API available.


Q. What other apps does Mapp Marketing Cloud integrate with?

Mapp Marketing Cloud integrates with the following applications:
Loqate, Adobe Commerce, Lytics Customer Data Platform, Infobip, Segment, Nosto, Antavo, Salesforce Commerce Cloud, Qualifio


Q. What level of support does Mapp Marketing Cloud offer?

Mapp Marketing Cloud offers the following support options:
Phone Support, Knowledge Base, Email/Help Desk

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