CardBoard Pricing, Features, Reviews & Comparison of Alternatives


Web-based collaborative user story and journey mapping tool

4.2/5 (164 reviews)

CardBoard overview

CardBoard is a an online solution for team-based project planning, providing a "workboard" environment for the purposes of user story mapping. Hosted within the cloud, the SaaS-based product's per user per month pricing plans begin with free sign up "for life" and an unlimited allowance of public boards. Essential, Professional and Enterprise paid packages then bundle more advanced features, including real time collaboration. Team members can then be invited in rapidly to share board views and work collaboratively on story maps that describe customer journeys or visualize user experiences, workflows, cognitive flows, narratives or test paths. In its own words akin to a blend of Google Docs and Post-It Notes, CardBoard leverages drag and drop editing to arrange "cards" within an infinite browser-based workspace. Adding custom titles to the front, detailed text to the back, the cards can be quickly re-positioned and rearranged on any device thanks to intuitive snapping, while annotations, images and color themes can also applied to deepen the discussion.

CardBoard also easily connects to various popular tracking tools such as JIRA, Confluence, TFS, VersionOne, Pivotal Tracker and Rally. Once linked, Professional users are then able to visualize product progress and card estimates by toggling status on or off, supporting any planning and re-planning as necessary. Additional notable features include CSV data upload and access to customizable public templates, while data encryption, user activity reports, invoicing and Single Sign On (SSO) support augment the core functionality.


Starting from
Pricing options
Value for money
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Business size



United States, Asia, Australia, Canada, Europe and 3 other markets, India, Japan, Middle-East and Africa

Supported languages

CardBoard screenshot: Drag and drop operation makes CardBoard's use across touchscreen devices such as tablets  5 Things to Know - JIRA - CardBoardCardBoard screenshot: CardBoard cards have titles applied to the front and details added to the rear, with the color also switchable to theme and code certain pathwaysCardBoard screenshot: Visual product progress is support by connectivity with popular third-party tracking tools, visualizing progress and estimates of cards while syncing back any changesCardBoard screenshot: Collaborate with distributed teams with a click of the collaborate icon, inviting anyone within a community to join and begin working within the shared workspaceCardBoard screenshot: Customer journeys can be plotted within a story map, using cards to assist the visualization of user experiences, workflows, test paths and moreCardBoard screenshot: Story mapping is achieved by adding "Post-It" note-style cards to the workspace, using drag and drop to reorganize into position and add annotations etcCardBoard screenshot: User story maps can be embedded in Confluence via the CardBoard add-on for Confluence within the Atlassian Marketplace

CardBoard reviews

Value for money
Ease of use
Customer support

Very nice tool for Story Mapping

Used weekly for 6-12 months
Reviewed 2018-12-23
Review Source: Capterra

I've become interested in product management and read about User Story Mapping technique. Then I googled for a story mapping software and that's how I got to CardBoard. I tried it for a few of my own projects and it worked nice! I was able to create a visual backlog of things I had to do, and track my progress against the backlog. Everything was very transparent and easy to understand, so I highly recommend learning Story Mapping and trying Cardboard to everybody.* Very easy to start using it. After you get yourself familiar with the Story Map Concept and sign up for CardBoard, you can start doing the mapping exercise in no-time. * Simple, yet powerful interface. There aren't too many features in the interface (and I'm not saying they are needed), and that makes the UI nice and clean. You won't get lost in tons of unnecessary or rarely used features, everything is at hand and useful.

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Marlon Carter

Product Team - Priorities

Used daily for 1-2 years
Reviewed 2018-08-02
Review Source: Capterra

Overall, this has changed my teams approach of how we work with the business! It is a great interactive tool and our business stakeholders love walking through the roadmap and scope in this collaborative tool!The software simply and quickly allows us to build the framework (skeleton/backbone) of the business process and how technology supports through through the power of cards. Through this process we able to quickly understand our knowledge gaps. The journey feature also provides focus during deeper discussions.

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John Dandeneau

Not quite there yet

Used daily for free trial
Reviewed 2018-07-27
Review Source: Capterra

Anyone who has read the User Story Mapping book gets why a tool like CardBoard is great for doing/saving story maps. It did install easily and I got started quick enough. In my searching/research, I eventually came across StoriesOnBoard, who also follow the tenets in Patton's book. However, they clearly have the imagination to take it further and built in better tools for managing multiple stories, etc. We ended up choosing SoB, despite the fact that (at the time) they didn't have TFS integration. And while this wasn't a factor in my decision, the CEO himself did a late night (for him, in Europe) walk through demo with me to answer some of my questions.I learned about CardBoard from book, User Story Mapping. I so wanted this to be more, but it's a basic implementation of story boarding. It did have TFS integration, which I wanted. I also loved the whole premise of a virtual board for doing story mapping with a remote team.

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Mark Lyon

Good but with some hiccups

Used daily for free trial
Reviewed 2018-07-27
Review Source: Capterra

I found the software quite useful for basic storyboarding and brainstorming new projects. Unfortunately, due to the limitations of the JIRA integration and the nature of the work I'm doing, it just wasn't useful for anything other than large/complicated projects that need a fair amount of planning and it could only be used in the initial stages. Once I had the list of story "slugs" it was better to manually migrate the list over to JIRA and cease using Cardboard.I quite liked the intuitive interface and ease of storyboarding things.

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Peter Boileau


Used other for 2+ years
Reviewed 2018-07-27
Review Source: Capterra

I stumbled upon CardBoard a long time ago (2011) when I wanted an easy way to capture a Story Map. I really liked how easy it was to drop cards, move them around, and add some comments. The Team really enjoyed the look and feel of it. It did what we wanted and nothing more. I'm not a heavy user of it, but when I do need to put together a Story Map, CardBoard is what I turn to.The simplicity of the tool, it provided me with what I wanted and did not over complicate it with features I did not need.

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CardBoard pricing

Starting from
Pricing options
Free trial
View Pricing Plans

$8 - $12 per user per month

CardBoard features

Collaborative Workspace
Drag & Drop Interface
SSL Security
Third Party Integration

API (200 other apps)
Access Control (150 other apps)
Activity Dashboard (105 other apps)
Activity Tracking (98 other apps)
Automatic Notifications (132 other apps)
Collaboration Tools (209 other apps)
Communication Management (92 other apps)
Customizable Branding (105 other apps)
Document Management (91 other apps)
Document Storage (135 other apps)
File Management (100 other apps)
Permission Management (139 other apps)
Projections (111 other apps)
Search Functionality (179 other apps)

Additional information for CardBoard

Key features of CardBoard

  • Task tagging
  • Alerts / Notifications
  • Import tasks
  • Task board view
  • Spreadsheet view
  • Task editing / updating
  • Task progress tracking
  • Gantt / timeline view
  • Evaluation workflow
  • Content import / export
  • Feature management
  • Story mapping
  • Images
  • Dividers
  • Journeys
  • Collaborative workspace
  • Customizable templates
  • Data import
  • Data synchonization
  • Discussion board
  • Graphical user interface
  • Multiple user accounts
  • Progress tracking
  • Recurring tasks
  • Single Sign On
  • SSL security
  • Third party integration
  • To-do list
  • Workflow management
  • Prioritization
  • Swimlanes
  • Invoicing
  • Drag & drop interface
  • IT / software projects
  • Chat / messaging
  • User activity monitoring
  • Percent-complete tracking
  • Reporting / analytics
  • Graphical planning
  • Graphical workflow editor
View All Features


CardBoard is an online graphical workflow plotting tool that allows "story maps" to be defined using a drag and drop card-based metaphor, with the ability to add titles and descriptions, annotations and color coding in order to visualize customer journeys, workflows or test paths etc.

A free price plan gives users access to unlimited public boards, while "Essential" users receive an allowance of 10 private boards, real time collaboration, the ability to add images to boards, commenting, plus the use of dividers / swimlanes.

Professional and enterprise-level pricing plans add advanced features such as data encryption, journeys, user activity reports, Single Sign On (SSO), invoicing, plus premium support and team onboarding services.

Via CardBoard's collaborate icon, team members and multiple users can be invited in to join the workspace and work on the same board remotely.

Integration provisions for third-party tracking tools and applications including JIRA, Confluence, VersionOne, Pivotal Tracker and Visual Studio Team Services (VSTS), allows progress and estimates of cards to be visualized with edits automatically synced between them.