Conscia Pricing, Features, Reviews & Alternatives

Conscia

Customer data platform and master data management software

4.5/5 (4 reviews)

Conscia overview

What is Conscia?

Conscia is a customer data platform designed to help businesses collect client data from multiple channels, apply segments to customer profiles, and share journey stages with other marketing applications in their ecosystem. It lets marketers standardize campaign tags for improving cross-channel campaign performance reporting and analysis.

Key features of Conscia include campaign management, customer segmentation, predictive modeling, data matching, behavioral analytics, contextual targeting, account based marketing, and data analysis. The built-in personalization engine uses artificial intelligence (AI) technology, which enables teams to provide real-time content and product recommendation through triggers based on context and customer profile attributes.

Conscia allows marketing professionals to collect signals from applications, emails, text messages, social media channels, and anywhere on the web, which comprises various types of data including gender, location, contact information, device, privacy setting, downloads, views, clicks, and more.

Conscia helps managers synchronize and export data to existing business intelligence (BI) tools such as PowerBI, Tableau, and Domo. Using customizable dashboards, leaders can view reports on internal and external campaign performance and content produced via the personalization engine.
conscia.ai

Pricing

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Value for money
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Devices

Business size

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Conscia screenshot: Conscia categorizationConscia Customer Data Platform (CDP) and Personalization OverviewConscia screenshot: Conscia customer profileConscia screenshot: Conscia location analyticsConscia screenshot: Conscia product recommendation

Conscia user reviews

Excellent
2

Very good
2

Average
0
Poor
0
Terrible
0
Value for money
Features
Ease of use
Customer support
  4.5
  4.2
  4.8
  4.7
Anonymous

A real CDP

Used occasionally for free trial
Reviewed 2021-01-11
Review Source: Capterra

Pros
I have been evaluating CDPs with personalization for a client. As I delved into the world of CDPs and personalization engines, I have been surprised by how many vendors who claim to have capability in this space have very narrow offerings. Conscia was an exception. The Conscia CDP has excellent customer data unification capability; strong calculated and computed scores and the ability to activate customer data across channels. Plus, you can edit profiles in the CDP so it can act as your CRM (if needed). You can pipe in content and prepare (enrich) the content for personalization which obviates the need to recreate content in your personalization engine. Plus, you can reuse the same content across numerous campaigns. (such a time saver)! The open architecture makes integration a dream. I think my favorite feature is the campaign modeling where you can map to complex meta data into the campaign tracking.

Cons
During my evaluation I did not uncover anything problematic.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 10/10

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Jed C.

Review of Conscia based on review and testing undertaken for TD Bank

Used occasionally for 6-12 months
Reviewed 2020-08-13
Review Source: Capterra

The overall experience of working with Conscia was extremely positive and by the time I left this role in Digital at TD, we had proven that Conscia could meet our business requirements for automating metadata creation, automatically appending metadata to content items, provide an easy to use User Interface for managing metadata, including mass application to existing content items. We had also proven the text analytics functionality be a "compare and contrast" exercise against other tools. Working with the Conscia team was a great experience, they are extremely helpful and responsive.

Pros
As the business lead for evaluating Conscia for multiple use cases within the Digital Group at TD Bank, what I most liked about Conscia was its ability to solve multiple problems for my team: Using text analytics and ML to automate the creation of metadata for Intranet pages, providing a very intuitive and easy to use interface for web teams to manage and enhance their metadata. We also conducted successful tests using Conscia to analyze the content of large and complex PDF documents, generating topic metadata, and breaking the documents up into smaller easier to digest sections.

Cons
Based on my evaluation and use of Conscia, there was nothing missing in the context of my use cases in terms of functionality.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Jacquelina M.

Conscia - A great platform that is agile and easy to use

Used daily for 2+ years
Reviewed 2021-01-04
Review Source: Capterra

Great team to work with. Great customer service. Always addressing questions/concerns and finding a resolution.

Pros
This software makes product categorization and data management easy and seamless. It is a software with many different functionalities; an all-in-one platform. From product categorization to products boosts and redirects, this tool makes day to day work an easy and clear step by step process. The software offers custom reports and has a unique dynamic assignment feature to fit the needs of our Business.

Cons
Product boosting could be improved; having a visual tool that can drag and drop the items on a result page. Also having more flexibility when customizing the left navigation on result pages, being able to drill down further to sub categories or customizing a quick link feature on the left nav.

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Aziz R.

End-to-End Content Solution

Used weekly for 6-12 months
Reviewed 2020-08-06
Review Source: Capterra

It was an enjoyable experience. They went above and beyond to understand our business needs and make sure the solutions they offered made sense for us from both a technical perspective, but also from a business user standpoint.

Pros
I liked the flexibility that Conscia provides when it comes to integrating any piece of their software into an existing ecosystem of tools. Their Integration Server was exception at extracting and transforming our data into the format and structure we needed. We also found the Enrichment Studio and Search Manager to be highly intuitive and flexible at meeting our specific business needs.

Cons
I found some of their help documentation to be limiting, but the Success team did provide additional custom documentation to us later on in our implementation that was helpful.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Conscia pricing

Pricing options
Subscription
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Contact Conscia directly for pricing information

Conscia features

API
Access Controls/Permissions
Activity Dashboard
Customer Database
Customizable Templates
Reporting/Analytics
Third Party Integrations

Alerts/Notifications (409 other apps)
CRM (295 other apps)
Calendar Management (299 other apps)
Contact Management (357 other apps)
Customizable Branding (345 other apps)
Data Import/Export (417 other apps)
Email Management (312 other apps)
Email Marketing (466 other apps)
Mobile Access (396 other apps)
Reporting & Statistics (401 other apps)
Search/Filter (306 other apps)
Social Media Integration (303 other apps)
Surveys & Feedback (288 other apps)

Videos and tutorials

Additional information for Conscia

Key features of Conscia

  • Abandoned Cart Saver
  • Access Controls/Permissions
  • Account Based Marketing
  • Behavioral Analytics
  • Behavioral Targeting
  • Content Analytics
  • Content Publishing Options
  • Contextual Targeting
  • Customer Data
  • Customer Profiles
  • Data Capture
  • Data Matching
  • Data Quality Control
  • Experience Management
  • GDPR Compliance
  • Information Governance
  • Knowledge Management
  • Master Data Management
  • Match & Merge
  • Multi-Channel Data Collection
  • Negative Feedback Management
  • Personalization
  • Recommendation Engine
  • Text Editor
  • Website Personalization
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Benefits

- Customer data from any source
- Content from any CMS repository
- Headless personalization engine
- Real-time customer segmentation
- Machine learning and content enrichment
- ISO 27001 certified