Name: Freshdesk
Rating: 4.504105571847507 (3410 reviews)

Freshdesk vs Apptivo

Zendesk Suite

LiveAgent

Zoho Desk

Zendesk offers an AI-powered service platform that unifies conversations from multiple channels. It features AI agents for resolving inquiries, ticketing for support requests, and analytics for tracking service quality. Its Resolution Learning Loop technology enhances automation by integrating AI, human agents, and knowledge resources on one platform.

Award-winning live chat, help desk, ticketing and call center software with AI, now UP TO 75% OFF. Start for free with a 30-day trial.

Zoho Desk is a web and mobile-based customer service software that enables businesses of all sizes and types to deliver customer support, empower agents, and maintain operations.

Freshdesk is a cloud-based customer service software that offers powerful solutions that businesses of all sizes use to strengthen customer relationships across channels.

Alerts/Escalation

Knowledge Base Management

Queue Management

Automated Routing

Reporting & Statistics

Surveys & Feedback

Call Center Management

By industry, Freshdesk reviewers are most commonly professionals in information technology and services (16%). The most frequent use case for Freshdesk cited by reviewers is help desk (58% of reviewers).

Users and use cases

Reviewers appreciate Freshdesk’s variety of pricing tiers and free plan, which they find suitable for small businesses. Some reviewers feel advanced features are costly, and they report that pricing can be complex and add up quickly for larger teams.

Value for money

The Freshdesk integrations most frequently cited by reviewers are: Slack (a team communication product rated 4.8 out of 5 for its integration with Freshdesk), Gmail (an email management product, 4.8), and Jira (an IT project management product, 4.2).

Integrations

Freshdesk is a help desk program offering key features such as ticket management, real-time notifications, reporting and analytics, alerts and escalation, and knowledge base management, among others.

Freshdesk

Web-based

Android

iPad

iPhone

Salesforce Service Cloud

Help Scout

Intercom

Jira

Spiceworks Cloud Help Desk

JIRA Service Management

Zoho CRM

Salesforce Sales Cloud

HappyFox Help Desk

HubSpot CRM

Freshservice

HubSpot Service Hub

ServiceNow

ServiceNow Customer Service Management

monday.com

Kayako

ManageEngine Endpoint Central

Freshdesk Growth

Freshdesk Pro

Freshdesk Enterprise

Ticket and email integration shortcomings

Senior AE

When raising tickets from gmail and multiple email IDs are in cc, sometimes it confuses the identity of ticket raiser and opens it in somebody else's name.

37% of reviewers feel negative about Freshdesk’s ticket and email integration. Users report challenges with ticket creation from emails, such as duplicate tickets, misassigned requests, and confusion when handling replies or CC’d recipients. They mention that basic features like exporting ticket searches, bulk updating, or assigning tickets to multiple agents are missing or limited. Reviewers say that integration with external systems can be inconsistent, and that spam or auto-replies often generate unnecessary tickets. Some users find that notification settings and ticket threading can be confusing, leading to missed updates or extra manual work.

Restrictive customization and settings

35% of reviewers feel negative about Freshdesk’s customization options. Users indicate that the platform offers limited control over interface elements, user permissions, and workflow configurations. They report that settings can be confusing to locate, and advanced customization—such as modifying fields, notifications, or filters—is often unintuitive or unavailable without higher-tier plans. Reviewers mention that adapting the tool for multiple departments or complex business needs is challenging, and that some features, like grouping rules or custom reports, lack flexibility. Some users feel that changes to the interface or settings are poorly communicated and disrupt established workflows.

Limited and frustrating email management

39% of reviewers feel negative about Freshdesk’s email management. Users say the platform lacks essential inbox features, such as sending to multiple recipients, BCC support, and effective spam filtering. They report difficulties with tracking email threads, managing group emails, and handling large volumes of spam. Reviewers mention that missing or ambiguous date displays, limited search functionality, and problems with archiving or retrieving emails hinder productivity. Some users feel that email notifications are excessive or poorly configured, and that integration with other email systems is restricted or unreliable.

Frequent bugs and glitches

66% of reviewers feel negative about Freshdesk’s bugs and technical issues. Users report encountering persistent glitches, such as system crashes, slow loading times, and features that stop working unexpectedly. They mention that bugs can disrupt workflows, cause data loss, or require frequent logouts and refreshes. Reviewers express frustration with unresolved issues, limited admin controls for troubleshooting, and delays in receiving effective support. Some users indicate that integration problems and interface changes can introduce new bugs, making the platform less reliable for time-sensitive customer support tasks.

Robust issue and task tracking

Senior Software Engineer

Freshdesk has lots of simpler to use tools to manage, create, track the incidents, issues, queries happening in our production systems.

90% of reviewers feel positive about Freshdesk’s tracking capabilities. Users highlight the platform’s ability to monitor tickets, tasks, and customer interactions in real time, providing transparency and accountability. They appreciate features like reporting, analytics, and customizable dashboards that help track team performance and identify areas for improvement. Reviewers say the system makes it easy to follow up on requests, manage workflows, and keep historical records organized. Some users mention that tracking tools are flexible and adaptable, supporting various business processes and enabling efficient management of support operations.

Comprehensive client support tools

92% of reviewers feel positive about Freshdesk’s client support capabilities. Users say the platform centralizes all client communications, making it easy to track, prioritize, and resolve issues efficiently. They appreciate the ability to manage multiple channels, provide multilingual support, and maintain detailed client histories. Reviewers indicate that features like ticketing, knowledge bases, and integrations with social media and other tools help them deliver prompt, organized, and personalized service. Some users report that Freshdesk’s flexibility and customization options allow them to adapt support processes to various business needs, enhancing client satisfaction and operational efficiency.

Streamlined and flexible setup

Data Analyst

It has quick and easy setup and connection of all common channels.

92% of reviewers feel positive about Freshdesk’s setup process. Users report that the initial configuration is quick and straightforward, often requiring minimal technical expertise. They find the platform intuitive, with preconfigured scenarios and easy-to-follow onboarding, allowing teams to get started rapidly. Reviewers appreciate the scalability and the ability to tailor the system to specific business requirements. Many mention that adding new configurations or integrating with other systems is simple, and support is readily available during setup. Some users say that even non-technical staff can deploy and customize Freshdesk without significant hurdles.

Effective team collaboration features

91% of reviewers feel positive about Freshdesk’s team collaboration features. Users indicate that the platform enables seamless coordination among team members through shared ticket views, internal notes, and group assignments. They appreciate tools like team huddles, canned responses, and workflow customization, which streamline communication and task delegation. Reviewers find it valuable that multiple teams can work together on the same platform, track performance, and maintain visibility over ongoing activities. Some users say that integrations with other applications and the ability to manage multiple teams or departments enhance productivity and reduce communication gaps.

Centralized customer support management

Software Engineer-II

Firstly, it has vastly improved our customer service; with Freshdesk, we can centralize the management of all customer requests, which speeds up our responses and helps us solve issues more quickly.

Software Engineer

In short, it has helped us to provide personalized, real-time customer service and support to our clientele, thus boosting customer satisfaction and efficiently streamlining problem resolution.

91% of reviewers feel positive about Freshdesk’s customer support management. Users say the platform centralizes all customer interactions, allowing them to prioritize, track, and resolve issues efficiently. They value the multi-channel support, automation features, and robust reporting tools that help improve response times and customer satisfaction. Reviewers note that integrations with CRM, e-commerce, and social media platforms streamline workflows and provide a comprehensive view of customer engagements. Some users report that Freshdesk’s user-friendly interface and customizable features make it easy to manage support processes and maintain high service standards.

IT Tech

Being able to categorize our tickets based on help desk or projects made it easy for us techs to deploy what needs to be done and to who.

Sr Product Manager

Lack of additional customizations especially when it comes to UI, unable to create better reports or not able to report on some attributes.

IT Director

We just create a mailbox for our Org and have our Staff email it with their ticket needs, and Freshdesk turns those emails into tickets we can track.

Snr Technical Product Support Engr

Helps track customer interactions and improves response efficiency, giving insights into visitor behavior and support needs.

Chief Executive Officer

That was the fact that you can’t customize the ticket Fields on the free version and you have to stick with the default version.

Product Manager

There are also occasional performance lags and delays in notifications, which can impact response times during high-volume periods.

Communications and Events Manager

It is helpful for the collaborative aspect that we are looking for as a team, but the issues such as poor search function and inability to set due date when creating a new ticket can make use frustrating.

Chief Product and Strategy Officer

We've set up workflows to auto-assign tickets by expertise, and doing so has resulted in ticket resolution times dropping by 40%.

Customer Support Manager

While Freshdesk is a solid platform overall, its reporting features still feel somewhat limited, especially for teams that rely heavily on advanced analytics.

Social Media Manager

My problem is with customization, it's not fully customizable like most of other softwares of the same type, often you just have to adapt to the customization system it offers.

Billing and Accounts Administrator

I find the reporting dashboard to be lacking in re customization for the billing metrics such as time-to-resolution per payment type.

Sr. Manager

The experience had been great however i would appreciate if there is a single person who is allocated to help me with my queries as everytime i get in touch with Freshdesk for any help, I get routed to a new person.

Marketing and sales manager

I really like Fresh Desk because as a growing company we were finding it hard to manage the volume of customer request we were getting Fresh Desk makes things so much more organized and allows.

Director of Technology

We have also built out our solutions section with FAQ articles that we can easily link in our tickets.   When you have a team of 3 for 180 FTE, 700 students and 1,500 parent constituents that you provide technical support to, you need a tool like Freshdesk to keep you as agile and efficient as possible!

Tutor

Some advanced features require higher plans, and customization options may take time to learn fully.

While Freshdesk offers a wide range of features, some of the advanced functionalities can feel complex and take time to fully understand.

Customer Operations Lead

The program has effectively managed tickets, which speeds the response time to customers

Marketing Associate

With a robust ticketing system of the platform, we can effectively prioritize and manage customer inquiries, thereby minimizing response time and maximizing customer statistics.

Owner

The platform offers a robust ticketing system that consolidates customer queries from various channels like email, phone, chat, social media, and websites.

Senior Director of IT

Freshdesk has custom built features and workflow and it's ease of use make configuring and customising it for your organisation, simple.

Manager

Freshdesk efficiently consolidates customer queries from multiple channels (email, phone, social media, chat) into a unified inbox.

Head of Marketing

The interface is relatively straightforward to navigate, and the ticket management system covers basic helpdesk functionalities.

The integrations are clunky and limited, making it difficult to connect with other tools in our stack.

Reviewer

Freshdesk enables organizations to screen client discussions across email, telephone, visit, web-based entertainment and texting, further develop specialist efficiency with savvy robotizations, convey self-administration encounters with simulated intelligence chatbots and marked help communities, and screen key execution measurements with strong examination.

Freshdesk has failed to modernize with the times and lacks meaningful AI capabilities that competitors now offer.

Freshdesk Admin

There are also ocassional bugs /issues that sometimes appear whenever a new feature has been added.

Now with the Freddy AI/Copilot, this provide more features that can help customer support teams.

What is great about Freshdesk is how smoothly it integrates customer inquiries from a variety of platforms email, chat, social.

Head of Creative

It's personalised reporting and filtered views across multiple different screens means that accessing the exact data on SLAs and notifications was so easy to access, regardless of how many support tickets are active.

Sr. Systems Analyst

The grid displaying the search results could be a little more customizable.  

The pricing can also become expensive as you scale and require access to higher-tier features.

Project Engineer

It can be expensive for smaller firms to use some of the more sophisticated capabilities, which are limited to higher-tier subscriptions and include multi-channel support and detailed reporting.

Program Director

I like the fact that conversations can be allocated, monitored and sorted without necessarily having to follow up every now and then.

Director of Client Care

We ended up just exporting all of our tickets every month and creating our own reports through Power query in Excel.

System Administrator I

The layout makes it simple to manage tickets, and the automation features help cut down on repetitive tasks.

Associate Professor

The ticket system allows us to keep track of issues and makes sure that every student’s problem is solved quickly.

The mobile app is often reported to lack some of the functionality available on the desktop version, making it harder for teams to manage support tickets on the go.

Some of the settings can be a bit buried, and it took me a while to figure out how to customize certain workflows.

Contact centre manager

Our agents love how easy it is to triage and resolve tickets, and management appreciates the real‑time dashboards for SLA tracking.

E-commerce

For complex workflows or a high volume of tickets, some users report encountering limitations in automation and customization options.

With automation features and ticket management, we can stay organized and respond on time to keep our customers satisfied.

Senior Partner

Freshdesk improves customer satisfaction by centralizing chat, email, phone and social conversations which helps resolve issues rapidly.

Account Manager

Freshdesk sometimes feels not to offer enough collaboration features between customer support and Sales teams who both work on the platform.

Even with a small learning curve on some analytics features, our team was up and running within days—and customer satisfaction scores have never been higher

Backend Developer

We are still a small team, paying pricey amount for the pro and enterprise version is really exhausting

One thing I like the least about Freshdesk is the dashboard interface feels a bit bland.

Analyst

Chat features work well, and the interface is simple for teams to navigate.

Head of CSM

Took a long time to adopt AI; the initial AI was poor, and the responses were weak.

Freshdesk has a great free plan which includes live chat and other support features for an easy work flow.

Freshdesk has a supportive collaboration tool, something that improves teamwork

Ticket Management

Reviewers indicate that Freshdesk's ticket management capabilities make tracking, prioritizing, and assigning tickets straightforward and efficient. Users report that filtering by company, contact, or ticket status is intuitive, and they value automation options like auto-assign and keyword-based routing. They find Freshdesk supports omnichannel communication and integrates with various third-party tools. Users appreciate the clear ticket views, internal collaboration, and comprehensive tracking, though some mention challenges with access management and occasional interface complexity. Of the 136 Freshdesk users who gave detailed accounts of their use of Ticket Management, 100% rated this feature as important or highly important.

Reporting

Chat Support

Customization

Customer Support

Response Management

Team Collaboration

Features

Ticket and Email Integration

Customization Options

Large Enterprises

Freelancers

Small Business

Mid-size Business

Freshworks

Bigin by Zoho CRM

Bigin is a pipeline-centric customer relationship management solution designed to help small businesses manage sales pipelines, schedule follow-ups, and update customer records. It enables employees to capture and store prospect and customer details including deals, emails, activities, tweets, and more in a centralized repository.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Less Annoying CRM

Less Annoying CRM is for small businesses outgrowing spreadsheets. Get the reminders and organization you need, without the CRM complexity. Simple contacts, tasks, and lead tracking. $15/user/month after your free 30-day trial.

Apptivo is a customer relationship management app that allows businesses to create and manage customer accounts with information such as contact information, website, annual revenue‚ address‚ number of employees‚ & more. Accounts can be associated with other records such as contacts or opportunities.

Sales Pipeline Management

Workflow Management

Task Management

Quotes/Estimates

Email Management

Reporting/Analytics

Calendar Management

Territory Management

Segmentation

Most reviewers consider Apptivo to offer strong value for money, as they appreciate its affordability and extensive features at lower tiers. Some users report costs can add up for larger teams, making it less ideal for them.

Reviews for Apptivo come from a wide variety of industries, including information technology and services (6% of reviewers), financial services (6%), and construction (5%). The most frequent use case for Apptivo cited by reviewers is CRM (72% of reviewers).

Freshdesk vs Apptivo Comparison (2026)

Freshdesk

Apptivo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives