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Keap vs Kit Comparison (2026)
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Good recommendations?
Overview
Keap is a CRM for small businesses that helps to organize contacts with tagging & segmentation, score leads, track engagement, send messages & more
Kit (formerly ConvertKit) is an email marketing platform for creators. Build landing pages, send campaigns, automate emails, and monetize your audience—all with simple, powerful tools designed to grow your business.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.6
245
5
4
3
2
1
175
52
13
3
2
- Value for money
- Ease of use
- Features
- Customer support
78%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
“Large integration ecosystem with thousands of third-party apps.”
DL
Denis L.
Customer service rep
Pros
“Kit’s up to 10K email subscribers on the free tier is generous on its face, especially because it includes landing pages, forms, broadcasts and tagging. But if you allow yourself to accumulate 10,000 subscribers on the free tier, subscriber 10,001 is going to cost you, as of the time of this review, either $116/mo or $1,390/yr.”
Faydra D.
Most-Things-Web Consultant
“Overall, I think Kit is very good at what it is clearly built to do: help creators grow and email an audience without getting buried in technical complexity. But it is not the best fit for every small business, and it is not the platform I would automatically recommend when customization, reply-routing flexibility, advanced reporting or budget-sensitive scaling are high priorities.”
Faydra D.
Most-Things-Web Consultant
“Its customer assistance helps users resolve issues, while email handling makes it easier to organize and communicate with leads.”
MZ
Muhammad Z.
Talent Acquisition Officer
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“Reporting is pretty basic and the landing page templates feel dated.”
Wren W.
Owner and Operator
“Also, you are not allowed to use one email for sending and another email as "reply-to" on ANY plan, free or paid.”
Faydra D.
Most-Things-Web Consultant
“Going from $0 to (at the time of this review) $33/mo or $390/yr is not budget-friendly to bootstrapping solopreneurs, and I primarily work with bootstrapping solopreneurs.”
Faydra D.
Most-Things-Web Consultant
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review13 days ago
Key features
- Total features149
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Insurance Industry
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Generative AI
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Newsletter Management
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- Total features50
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Scheduling
- Autoresponders
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Insurance Industry
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Generative AI
- Inbox Management
- Interaction Tracking
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Newsletter Management
- Online Forms
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Referral Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
Integrations
- Total integrations64
- 40Nuggets
- Acuity Scheduling
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Broadcast (formerly Call Loop)
- Calendly
- Canva
- Circle
- ClicData
- Cyfe
- Dropbox
- Eventbrite
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Gravity Forms
- Help Scout
- Higher Logic Thrive
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Data Hub
- HubSpot Marketing Hub
- IFTTT
- Instapage
- Interact
- Involve.me
- Jotform
- Jupiter
- Justuno
- Kajabi
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- Linktree
- LiveChat
- MOBIT
- MailMunch
- MemberMouse
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Notion
- Notion Website Builder
- OnceHub
- OptimizePress
- OptinMonster
- Patreon
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- SavvyCal
- Setmore
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Slemma
- Sumo
- Sync2CRM
- Teachable
- TeacherKit
- Thinkific
- Thinkific Plus
- Transistor
- Trello
- Twilio
- Typeform
- Unbounce
- Webgility
- Webhook Relay
- WebinarJam
- Wisepops
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Workato
- Wufoo
- Wunderkind
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- Total integrations41
- 40Nuggets
- Acuity Scheduling
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Broadcast (formerly Call Loop)
- Calendly
- Canva
- Circle
- ClicData
- Cyfe
- Dropbox
- Eventbrite
- FuseDesk
- GoTo Webinar
- Google Calendar
- Google Contacts
- Graphly
- Gravity Forms
- Help Scout
- Higher Logic Thrive
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Data Hub
- HubSpot Marketing Hub
- IFTTT
- Instapage
- Interact
- Involve.me
- Jotform
- Jupiter
- Justuno
- Kajabi
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- Linktree
- LiveChat
- MOBIT
- MailMunch
- MemberMouse
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Notion
- Notion Website Builder
- OnceHub
- OptimizePress
- OptinMonster
- Patreon
- Picreel
- Pipedrive
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Salesforce Sales Cloud
- SavvyCal
- Setmore
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Slemma
- Sumo
- Sync2CRM
- Teachable
- TeacherKit
- Thinkific
- Thinkific Plus
- Transistor
- Trello
- Twilio
- Typeform
- Unbounce
- Webgility
- Webhook Relay
- WebinarJam
- Wisepops
- Wistia
- Wix
- Wix Studio
- WooCommerce
- WordPress
- Workato
- Wufoo
- Wunderkind
- Xero
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
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