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Keap vs Drip Comparison (2026)
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Good recommendations?
Overview
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.
Drip helps community-driven brands reach the right person at the right time with hyper-personalized email marketing campaigns. Customize one of our many prebuilt templates to fit your brand. Use one of our workflows like our welcome series or cart recovery flow. The possibilities are endless.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this app4.4
188
5
4
3
2
1
109
62
7
5
5
- Value for money
- Ease of use
- Features
- Customer support
74%
would recommend this appPros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.”
FG
Fabrizio G.
Design Lead
“Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience!”
JD
Jeremy D.
Support Team Leader
Pros
“The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.”
ST
Sasha T.
Junior Digital Marketing Manager
“It was easily integrated with Thrivecart and recommended by that CRM as a preferred email delivery service.”
LG
Lisa G.
Coach and Consultant
“You can only searcn via their email address.”
LG
Lisa G.
Coach and Consultant
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
Cons
“We think the reporting dashboard is missing a bit more flexibility in visualization of metrics.”
ST
Sasha T.
Junior Digital Marketing Manager
“Especially, workflow management is particularly limited on the mobile app compared to the desktop version.”
ST
Sasha T.
Junior Digital Marketing Manager
“Wasn’t really a fan of the marketing and sales portion of drip, and the user interface was kind of confusing”
AA
Alex A.
Peer support specialist
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last review7 months ago
Key features
- Total features180
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
- eCommerce Management
- Total features73
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile Alerts
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Subscriber Management
- Tagging
- Task Management
- Task Scheduling
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Management
- eCommerce Management
Integrations
- Total integrations65
- 1ShoppingCart
- 40Nuggets
- Acuity Scheduling
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- BigMarker
- Birdeye
- Booker
- Calendly
- Call Loop
- ClicData
- ClickFunnels
- Close
- Continually
- ConvertFlow
- Crowdcast
- CustomerLabs CDP
- Cyfe
- Demio
- Digioh
- Dropbox
- E-junkie
- EasyWebinar
- Eventbrite
- FastSpring
- Fomo
- FuseDesk
- GoSquared
- GoTo Webinar
- Google Calendar
- Google Contacts
- Google Drive
- Graphly
- Gravity Forms
- GrazeCart
- Hello Bar
- Help Scout
- Higher Logic Thrive
- Inkit
- Insightly Marketing
- Instapage
- Interact
- Involve.me
- Jotform
- Justuno
- KICKBOX
- Kajabi
- KickoffLabs
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LiveChat
- LoyaltyLion
- MOBIT
- Make
- MemberPress
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Netskope One Platform
- NeverBounce
- OnceHub
- Operations Hub
- OptinMonster
- Outgrow
- Oviond
- PayPal Payments
- Picreel
- Pipedrive
- Podia
- Poptin
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Recurly
- RightMessage
- SPLICE Dialog Suite
- Salesforce Sales Cloud
- SamCart
- SegMetrics
- Segment
- Setmore
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Slemma
- SproutVideo
- Stamped.io
- Stripe
- Sumo
- Survicate
- Sync2CRM
- Textiful
- Trello
- Twilio
- Typeform
- Unbounce
- Uscreen
- VYPER
- ViralSweep
- Webgility
- WebinarJam
- Wisepops
- WishList Member
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Yotpo
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- authorize.net
- mailfloss
- Total integrations78
- 1ShoppingCart
- 40Nuggets
- Acuity Scheduling
- Adobe Commerce
- Arborgold
- Bedrock Data
- BigCommerce
- BigMarker
- Birdeye
- Booker
- Calendly
- Call Loop
- ClicData
- ClickFunnels
- Close
- Continually
- ConvertFlow
- Crowdcast
- CustomerLabs CDP
- Cyfe
- Demio
- Digioh
- Dropbox
- E-junkie
- EasyWebinar
- Eventbrite
- FastSpring
- Fomo
- FuseDesk
- GoSquared
- GoTo Webinar
- Google Calendar
- Google Contacts
- Google Drive
- Graphly
- Gravity Forms
- GrazeCart
- Hello Bar
- Help Scout
- Higher Logic Thrive
- Inkit
- Insightly Marketing
- Instapage
- Interact
- Involve.me
- Jotform
- Justuno
- KICKBOX
- Kajabi
- KickoffLabs
- LeadDyno
- Leadpages
- LeadsBridge
- LinkTrust
- LiveChat
- LoyaltyLion
- MOBIT
- Make
- MemberPress
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Netskope One Platform
- NeverBounce
- OnceHub
- Operations Hub
- OptinMonster
- Outgrow
- Oviond
- PayPal Payments
- Picreel
- Pipedrive
- Podia
- Poptin
- Privy
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Recurly
- RightMessage
- SPLICE Dialog Suite
- Salesforce Sales Cloud
- SamCart
- SegMetrics
- Segment
- Setmore
- Shift4Shop
- Shopify
- Shopify Plus
- Slack
- Slemma
- SproutVideo
- Stamped.io
- Stripe
- Sumo
- Survicate
- Sync2CRM
- Textiful
- Trello
- Twilio
- Typeform
- Unbounce
- Uscreen
- VYPER
- ViralSweep
- Webgility
- WebinarJam
- Wisepops
- WishList Member
- Wistia
- WooCommerce
- WordPress
- Workato
- Wufoo
- Xero
- Yotpo
- Zapier
- Zen Cart
- Zendesk Suite
- Zoom Workplace
- authorize.net
- mailfloss
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