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MailerLite vs Keap Comparison (2026)
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Good recommendations?
MailerLite
4.7
(2.3K)5
1.8K
4
407
3
51
2
6
1
39
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Keap
4.1
(1.2K)5
613
4
419
3
149
2
57
1
61
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
From newsletters to automated customer journeys—join 1 million businesses scaling the easy way with MailerLite.
Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
2.3K
5
4
3
2
1
1.8K
407
51
6
39
- Value for money
- Ease of use
- Features
- Customer support
89%
would recommend this app4.1
1.2K
5
4
3
2
1
613
419
149
57
61
- Value for money
- Ease of use
- Features
- Customer support
61%
would recommend this appPros
“It's honestly quite wild to get email newsletter system with automations with up to 100 steps, unlimited forms and segments, 10 landing pages, A/B testing, click maps, and Stripe e-commerce integrations ...on a FREE tier!”
LK
Lilli K.
Designer
“The automation builder and campaign reports are clear and practical, and the Shopify integration makes e-commerce tracking simple.”
EC
Evanthia C.
Email Marketing Specialist
“The ability to host multiple websites, landing pages, and email lists all within one platform is a huge advantage.”
MA
Mark A.
Owner
Pros
“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”
Jackie S.
Self employed
“The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.”
FG
Fabrizio G.
Design Lead
“Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows”
Dylan C.
marketing
Cons
“The automations are incredibly confusing. And the fact that once they're live, they're on a timing system, has cost me many subscribers in the shuffle of it all.”
EB
Elise B.
Only Employee - Author
“It was awkward to authenticate my domain for sending out emails, but to be fair, this is a system-wide problem no exclusive to MailerLite.”
RK
Richard K.
Book Author
“I changed the questions on the page, but the response data was not updated to reflect that change.”
JB
Julian B.
Entrepreneur
Cons
“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”
HT
Hilary T.
Marketing
“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”
David V.
Lead Developer
“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”
Jerry W.
CEO
- Vendor responds to reviews
- Last reviewa month ago
- Vendor responds to reviews
- Last reviewa month ago
Key features
- Total features92
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Audience Targeting
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Task Management
- Task Scheduling
- Team Management
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
- Total features180
- A/B Testing
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- Appointment Management
- Appointment Scheduling
- Audience Targeting
- Autoresponders
- Availability Management
- Batch Processing
- Behavior Analytics
- Billing & Invoicing
- Business Process Automation
- CAN-SPAM Compliance
- CRM
- Calendar Management
- Calendar Sync
- Calendar/Reminder System
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Catalog Management
- Channel Management
- Chat/Messaging
- Click Tracking
- Client Database
- Client Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Conversion Rate Optimization
- Conversion Tracking
- Customer Accounts
- Customer Database
- Customer History
- Customer Journey Mapping
- Customer Segmentation
- Customer Surveys
- Customizable Branding
- Customizable CTAs
- Customizable Fields
- Customizable Forms
- Customizable Reports
- Customizable Templates
- Customization
- Dashboard
- Data Import/Export
- Data Security
- Data Synchronization
- Data Visualization
- Design Management
- Discount Management
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Electronic Payments
- Email Campaign Management
- Email Distribution
- Email Management
- Email Marketing
- Email Sequences
- Email Templates
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- File Management
- For Financial Institutions
- For Insurance Industry
- For Real Estate Agencies
- For Sales Teams/Organizations
- For Small Businesses
- For Startups
- For iPad Devices
- Forecasting
- Form Builder
- Forms Management
- GDPR Compliance
- Generative AI
- Geolocation
- HTML Editor
- Image Library
- Inbox Management
- Interaction Tracking
- Interactive Content
- Inventory Management
- Invoice Management
- Landing Pages/Web Forms
- Lead Capture
- Lead Distribution
- Lead Engagement
- Lead Generation
- Lead Management
- Lead Notifications
- Lead Nurturing
- Lead Qualification
- Lead Scoring
- Lead Segmentation
- List Management
- Live Chat
- Location Tracking
- Mailing List Management
- Marketing Automation
- Mass Texting
- Media Library
- Mobile Access
- Mobile App
- Mobile Optimization
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Management
- Multi-Channel Marketing
- Multi-Location
- Multi-Store
- Multivariate Testing
- Newsletter Management
- Online Booking
- Online Forms
- Online Payments
- Order Management
- Order Tracking
- Performance Management
- Performance Metrics
- Personalization
- Pipeline Management
- Pipeline Reports
- Predictive Analytics
- Pricing and Cost Calculations
- Prioritization
- Promotions Management
- Prospecting Tools
- Quotes/Estimates
- ROI Tracking
- Real Time Editing
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recurring Appointments
- Referral Tracking
- Relationship Tracking
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Responsive Web Design
- Role-Based Permissions
- SEO Management
- SMS Messaging
- Sales Activity Management
- Sales Analytics
- Sales Forecasting
- Sales Order Management
- Sales Pipeline Management
- Sales Reports
- Sales Trend Analysis
- Scheduling
- Search Marketing
- Search/Filter
- Segmentation
- Shared Contacts
- Shopping Cart
- Social Marketing
- Social Media Integration
- Social Promotion
- Source Tracking
- Spam Blocker
- Subscriber Management
- Subscription Management
- Tagging
- Task Management
- Task Scheduling
- Team Management
- Template Management
- Templates
- Territory Management
- Third-Party Integration
- Third-Party Integrations
- Visitor Tracking
- Visual Analytics
- WYSIWYG Editor
- Web Forms
- Web-based Deployment
- Website Integration
- Website Management
- Website Publishing Options
- Website Visitor Tracking
- Widgets
- Workflow Automation
- Workflow Management
- eCommerce Management
Integrations
- Total integrations95
- 40Nuggets
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Arborgold
- Basecamp
- Beacon
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Bookingmood
- Bouncify
- Call Loop
- Canva
- Carrd
- ClicData
- ClickFunnels
- Convertful
- Cyfe
- Digioh
- Divi
- DreamApply
- Dropbox
- Drupal
- Elementor
- Eventbrite
- Figma
- FuseDesk
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Gmail
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Google Drive
- Google Forms
- Google Sheets
- Graphly
- Gravity Forms
- GrowSurf
- Help Scout
- Higher Logic Thrive
- Hyperise
- Instapage
- Interact
- InvoiceBerry
- Involve.me
- Jotform
- Jotform Sign
- Justuno
- Kickbox Email Verification
- Kommo
- Landingi
- LeadDyno
- Leadpages
- LeadsBridge
- LearnWorlds
- LinkTrust
- LinkedIn for Business
- LiveChat
- Lumeer
- MOBIT
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketo Engage
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Mokapen
- MyFormData
- NeverBounce
- OnceHub
- OnePageCRM
- Operations Hub
- OptiMonk
- OptinMonster
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal
- Payhip
- Personizely
- Picreel
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Relay.app
- Salesflare
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Skyvia
- Slack
- Slemma
- Speak2Leads
- Squarespace
- Stripe
- Stripo.email
- Sumo
- Sync2CRM
- Teamwork.com
- Tidio
- Todoist
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wrike
- Wufoo
- Xero
- Ycode
- YouCanBookMe
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- mailparser.io
- n8n.io
- Total integrations67
- 40Nuggets
- 500Apps
- ARMember
- Adobe Commerce
- Airtable
- Arborgold
- Basecamp
- Beacon
- Bedrock Data
- BigCommerce
- Birdeye
- Booker
- Bookingmood
- Bouncify
- Call Loop
- Canva
- Carrd
- ClicData
- ClickFunnels
- Convertful
- Cyfe
- Digioh
- Divi
- DreamApply
- Dropbox
- Drupal
- Elementor
- Eventbrite
- Figma
- FuseDesk
- Fyrebox
- Getsitecontrol
- Ghost
- GitHub
- Gmail
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Docs
- Google Drive
- Google Forms
- Google Sheets
- Graphly
- Gravity Forms
- GrowSurf
- Help Scout
- Higher Logic Thrive
- Hyperise
- Instapage
- Interact
- InvoiceBerry
- Involve.me
- Jotform
- Jotform Sign
- Justuno
- Kickbox Email Verification
- Kommo
- Landingi
- LeadDyno
- Leadpages
- LeadsBridge
- LearnWorlds
- LinkTrust
- LinkedIn for Business
- LiveChat
- Lumeer
- MOBIT
- Mail Designer 365
- MailMunch
- MailerCheck
- MakePlans
- Marketo Engage
- Meta for Business
- Microsoft Outlook
- Mobiniti
- Mokapen
- MyFormData
- NeverBounce
- OnceHub
- OnePageCRM
- Operations Hub
- OptiMonk
- OptinMonster
- OttoKit
- Outfunnel
- Outgrow
- Paperform
- Partnero
- PayPal
- Payhip
- Personizely
- Picreel
- Pipedrive
- Poptin
- PrestaShop
- Privy
- ProjectManager
- QuickBooks Online
- QuickBooks Online Advanced
- QuickTapSurvey
- Relay.app
- Salesflare
- Salesforce Sales Cloud
- Setmore
- Shift4Shop
- Shopify
- Skyvia
- Slack
- Slemma
- Speak2Leads
- Squarespace
- Stripe
- Stripo.email
- Sumo
- Sync2CRM
- Teamwork.com
- Tidio
- Todoist
- Trello
- Twilio
- Twitter/X
- Typeform
- Unbounce
- Webgility
- WebinarJam
- Wisepops
- Wistia
- WooCommerce
- WordPress
- Workato
- Wrike
- Wufoo
- Xero
- Ycode
- YouCanBookMe
- Zapier
- Zen Cart
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- mailparser.io
- n8n.io
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