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Keap vs Brevo Comparison (2026)

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Good recommendations?

Keap

Brevo

Overview

Improve Your Email Marketing With Keap Let our software make your email marketing easier and more effective than ever. Better delivery, better growth.

Trusted by over 500,000 businesses worldwide, Brevo (formerly Sendinblue) is the affordable, all-in-one marketing and CRM stack that helps growing businesses scale faster.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.1

1.2K

613

419

149

Value for money

Ease of use

Features

Customer support

61%

would recommend this app

4.6

3.5K

2.5K

787

117

Value for money

Ease of use

Features

Customer support

86%

would recommend this app

Pros

“The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.”

Jackie S.

Self employed

“The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.”

Fabrizio G.

Design Lead

“Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows”

Dylan C.

marketing

Pros

“We are integrating Brevo for transactional emails in our SaaS platform, including account verification, password resets, invitations, and system notifications.”

Tobi J.

Software Lead

“I use it mainly for transactional emails from my online teaching platform, Good At English, and the free plan is currently enough for my daily needs.”

Liam R.

Owner and Administrator

“I appreciate the clear interface, the contact list management, the campaign editor, and the ability to centralize marketing emails, transactional emails, and automation in one tool.”

Arnaud M.

Développeur

Cons

“It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins.”

Hilary T.

Marketing

“The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.”

David V.

Lead Developer

“Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors”

Jerry W.

CEO

Cons

“For example, the difference between imported contacts, eligible recipients, blacklisted contacts, unsubscribed contacts, and filtered contacts is not always immediately obvious. When a campaign shows fewer recipients than expected, it can be difficult to quickly understand why.”

Arnaud M.

Développeur

“One thing that could be improved is the account recovery and email change process. If you lose access to your old email address, updating login details can become quite complicated.”

Claudia P.

Formadora

“There were cases where the number of contacts in my list did not match the number of available recipients in campaigns, which made campaign management less clear.”