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Kantar Marketplace Logo

Market research software trusted by leading brands

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Kantar Marketplace - 2026 Pricing, Features, Reviews & Alternatives

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Kantar Marketplace overview

What is Kantar Marketplace?

Kantar Marketplace is an automated market research platform designed for insights professionals, marketers, and agencies who want to test, learn and move faster.

The platform is built on a foundation of industry-leading expertise and proven methodologies, delivering decision-quality insights in hours, not days. It features a range of consumer insights tools designed to help teams optimize the marketing mix.

The best-in-class analytics dashboards give control, so operators can understand results effortlessly as well as compare past studies and share learnings across the organization. The platform is built to flex with current needs, so managers can tap into the right amount of support for each project, choosing from self-serve, guided self-serve, and expert service options.

Key benefits of using Kantar Marketplace

Get fast answers to your most pressing questions with proven automated market research solutions designed to the highest standards.

Create extraordinary ads that perform. Evaluate TV, digital, print and outdoor advertising. Make confident, data-driven decisions about what works, how much to spend and how to optimise your creative.

Accelerate innovation. Propel business growth with agile consumer feedback solutions built for every phase of the innovation and product development lifecycle.

Improve return on your media investments. Know which campaign elements work best for your brand in different media contexts, so you can get the most out of your budget.

Supercharge your brand growth. Measure and evaluate your brand performance so you can find meaningful connections with consumers.

Starting price

250

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Kantar Marketplace’s user interface

Ease of use rating:

Kantar Marketplace reviews

Overall rating

4.0

/5

1

Positive reviews

100

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10
Rating distribution

5

4

3

2

1

0

1

0

0

0

Kantar Marketplace's key features

Most critical features, based on insights from Kantar Marketplace users:

Benchmarking
Reporting/Analytics
Survey sample management

All Kantar Marketplace features

Features rating:

Collaboration tools
Customer segmentation
Customizable questions
Dashboard
Data visualization
Idea development
Mobile survey
Multi-Language
Randomization
Reporting & statistics
Single sign on
Statistical analysis
Support audio/images/video
Survey builder
Surveys & feedback
Visual analytics

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Kantar Marketplace pricing

Value for money rating:

Starting from

250

Pricing details
Subscription
Free trial
Free plan
Pricing range

User opinions about Kantar Marketplace price and value

Value for money rating:

Kantar Marketplace support options

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
24/7 (Live rep)
FAQs/Forum

Training options

Documentation
In Person
Live Online
Webinars

Kantar Marketplace FAQs

Q. What type of pricing plans does Kantar Marketplace offer?

Kantar Marketplace has the following pricing plans:
Starting from: £250.00
Pricing model: Free

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Q. Who are the typical users of Kantar Marketplace?

Kantar Marketplace has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does Kantar Marketplace support?

Kantar Marketplace supports the following languages:
Arabic, Bulgarian, Chinese (Simplified), Chinese (Traditional), Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Italian, Japanese, Korean, Malay, Norwegian (Bokmal), Portuguese, Serbian (Latin), Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, Vietnamese


Q. Does Kantar Marketplace support mobile devices?

Kantar Marketplace supports the following devices:
Android, iPad, iPhone


Q. Does Kantar Marketplace offer an API?

No, Kantar Marketplace does not have an API available.


Q. What level of support does Kantar Marketplace offer?

Kantar Marketplace offers the following support options:
Email/Help Desk, 24/7 (Live rep), FAQs/Forum

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