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PathFactory

Give your B2B buyers frictionless buying experiences

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PathFactory Pricing, Features, Reviews and Alternatives

PathFactory product overview

What is PathFactory?

With consumerized B2B buyers doing more independent research than ever, it’s critical that marketers empower them with the educational content they need to buy. PathFactory delivers an on-demand experience for B2B buyers, enabling them with relevant info at every step of their journey. By allowing buyers to binge-consume content, marketers remove friction and create more qualified leads, faster.

Key benefits of using PathFactory

-Content Tracks - connect buyers with bingeable content journeys that help accelerate their purchase decisions—whenever and wherever they click.

-Website “Guide” & “Concierge” - give buyers the best micro-personalized content recommendations on your website, all powered by individual content consumption data, and robust content meta data.

-Website Tracking - see how much time every lead and account in your Marketo database spends your assets and web pages, showing you exactly how sales-ready they are.

-Account-Based Content - easily curate personalized content journeys for specific accounts, and see content consumption data on the account level.

-Intelligent Conversion - remove the need for landing pages and produce the highest quality leads by always serving the right Marketo form to the right person at the right time.

-Path Analytics - get a level of insight and decision support that you’ve never had before so you can optimize your campaigns and deliver the right messages.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Email/Help Desk
Chat

Training options

Webinars
In Person
Live Online
Documentation

PathFactory pricing information

Value for money

4.0

/5

4

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

PathFactory features

Functionality

4.3

/5

4

Total features

23

6 categories

Most valued features by users

Reporting/Analytics
Campaign Personalization
Engagement Tracking
Customer Profiles
Lead Qualification
Multi-Channel Campaigns
Content Library
Data Integration

Functionality contenders

PathFactory users reviews

Overall Rating

4.8

/5

4

Positive reviews

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10
Rating distribution

5

4

3

2

1

3

1

0

0

0

Overall rating contenders

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Great product, great team

Reviewed 4 years ago
Pros

LookBookHQ has allowed us to stop pointing users to gated Marketo landing pages OR, in the email channel, straight to "Thank you" pages for pdf download. This was a terrible experience that didn't let us measure anything about REAL engagement or interest. It's also helping us break away from the mindset that we should great programs (content, webinars, etc) that are about a single, static thing, versus...

Cons

There are a few aspects about the UI of the platform that I wish were better - both for the admin (Target experience view) as well as front end for users. They're working on these things, and support/product are both very responsive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

spin up microsites and custom content packs quickly and easily

Reviewed 3 years ago

Our PathFactory CSM, is a shiny star and will probably be famous one day. She's super helpful and fun to be around in person and online. She's sharp as a tack and always responsive. Love that. The tool is one I use almost every dang day.

Pros

The ability to create a content track and add the content I dictate for specific audiences in whatever order I want with custom URLs for any need I could imagine is the best part of PathFactory. It's versatile and lets us scale our digital presence when our creative/digital director is busy on other projects. Having custom content tracks for our sales team's needs is priceless.

Cons

PathFactory leaves little to be desired, they're pretty on top of it but if I had to pick something then I'd like the ability have a promoter that indicates a PDF asset may be multiple pages long and that a user should scroll. This is a minor detail, and I've been assured it's on the roadmap.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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Overall great product.

Reviewed 4 years ago

I like the tool. We have increased our views of 3rd party analyst tremendously. We lead our competitors by thousands of views.

Pros

I like how easy it is to use and all of the data you get with the tool.

Cons

Organization in the platform is messy. They are working to fix it but up until recently there wasn't much organization.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Useful and user-friendly

Reviewed 3 years ago
Pros

This tool is perfect for content marketing. In my company, we have definitely seen improvement in our number of leads since using Path Factory. I like the tool, it's complex but very easy to use. Everything makes sense in there, the content tracks look really great, and the account managers that we've been assigned are always helpful and extremely nice.

Cons

At this point, there's honestly nothing that I can complain about.

PathFactory FAQs and common questions

Q. What type of pricing plans does PathFactory offer?

PathFactory has the following pricing plans:
Pricing model: Subscription
Free Trial: Available


Q. Who are the typical users of PathFactory?

PathFactory has the following typical customers:
Large Enterprises, Mid Size Business, Non Profit, Small Business


Q. What languages does PathFactory support?

PathFactory supports the following languages:
English


Q. Does PathFactory offer an API?

No, PathFactory does not have an API available.


Q. What level of support does PathFactory offer?

PathFactory offers the following support options:
Email/Help Desk, Chat

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