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Account Based Marketing Software

Last updated: February 2026

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117 software options

Marketo Engage logo

Marketo Engage

Category Leaders

AI-powered marketing automation built for digital marketers

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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ZoomInfo Sales logo

ZoomInfo Sales

Lead generation and buyer intent data for B2B organizations

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ZoomInfo powered by DiscoverOrg is a cloud-based lead generation platform for B2B organizations. It uses buyer intent data to help sales and marketing teams prioritize prospects. Intent insights are provided for online research activities, organizational changes, funding announcements, and more.

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Visual Visitor logo

Visual Visitor

Lead generation and anonymous visitor identification tool

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We Make B2B Sales Easier. We Answer:
Who is Shopping?
Who to Contact?
Who is Interested?
Who is Opening My Proposals?
Shorten Your Sales Cycle Today!

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Jira logo

Project management and work tracking software

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Jira is project tracking software that helps every team collaborate to plan, track, and release work by breaking down big ideas into achievable steps. Jira offers features like task organization, work alignment to goals, customizable workflows, and real-time data insights to optimize outcomes.

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

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Tableau logo

Business intelligence & analytics

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Tableau is the world’s leading AI-powered analytics and business intelligence platform. Learn More!

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Wrike logo

AI powered workflow management platform

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Wrike is a software solution used for account-based marketing that is trusted by 20,000+ companies worldwide. Features include ready-made campaign templates, intuitive Gantt charts, and custom reports. Streamline your marketing efforts with Wrike to deliver top-quality content and increase ROI.

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EngageBay CRM logo

Integrated sales & marketing software for growing teams

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AI-powered all-in-one CRM for marketing, sales, and support — built to help small businesses grow faster.

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Bitrix24 logo

All in one business management workspace

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Bitrix24 #1 FREE CRM and account management software used by over 12 million companies. Cloud, mobile, open source editions.

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Spotler CRM logo

The Powerful CRM for Growing Teams

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Our CRM with integrated Marketing provides the perfect solution for account-based marketing. The award-winning software lets you easily track and prioritize your leads, personalize your campaigns, drive engagement and build great relationships, in one centralized database.

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Apollo.io logo

Find ideal prospects and convert them into customers.

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End-to-end outbound sales platform. Find prospects, communicate at scale, win deals. Easily, from one place.

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Seamless.AI logo

Inside sales and lead generation software

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Seamless.AI is an inside sales and lead generation software that helps businesses find relavant contacts, build account lists, manage prospect information, and more from within a unified platform. It allows staff members to utilize the built-in search engine to extract business contact details based on company names, employee designations, roles, and seniority.

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Cognism logo

Discover, connect, and engage with qualified decision-makers

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The leader in premium sales intelligence.

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Relayto logo

Bringing your documents to life.

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Check out how RELAYTO can make your documents come to life, relayto.com/showcase and book a meeting with us: https://rla.to/meet-with-relayto

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Outreach logo

Cloud-based sales execution platform for businesses

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Outreach is the largest and fastest-growing sales execution platform provider that helps companies dramatically increase productivity, drive smarter, more insightful engagement with their customers, and helps teams design, measure, and improve workflows so every rep can sell like your best rep.

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Jobin.cloud logo

All-In-One tool to Find and Engage People

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Automated Social Profile Import, data Aggregation and auto Update, ATS, CRM, AI powered ranking filtering, Process Automation, recruiting workflow, sales pipeline, automatic Outreach, mass Mailing, messaging templates, multiplatform communications.

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Close logo

The all-in-one CRM for fast-growing sales teams.

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Close is the sales CRM built for engagement – a powerful, fast tool designed to help ambitious teams manage leads, build relationships, and close more deals.

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Drift logo

Live chat & in-app messaging for sales & marketing

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Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

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Paperflite logo

Marketing content management platform for sales

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Paperflite is a marketing content management platform that enables sales teams to discover, distribute, share and track content with buyers. Paperflite is designed to help marketing and sales teams curate, organize and distribute content with content tracking, sharing, intelligence, and more. From tracking PDF's to videos, Paperflite gives real-time engagement analytics on how the content is being used, accessed, viewed and shared by end-users.

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Salesflare logo

Intelligent CRM for small and medium-sized B2B businesses

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Salesflare is an intelligent CRM for small and medium sized B2B businesses doing account based marketing and sales. Unlike other CRMs, it's specifically built for this. It fully automates your account information and timelines and nudges you to follow up, so tracking accounts is easier than ever.

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Lusha logo

Lead capture and generation solution

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Lusha is a sales intelligence platform that helps businesses find decision-makers using fresh, dynamic, and accurate data. Lusha is the only ISO 27701-certified sales intelligence solution in the market today.

Tap into the power of Lusha’s Prospecting Platform for next-gen lead generation.

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Act-On logo

Growth marketing automation platform

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Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle.

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SalesLoft logo

Sales acceleration and customer engagement platform

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Salesloft is a cloud-based sales engagement platform that helps sales teams to automate sales plays, access coaching material, manage pipelines, and more. The platform offers a range of integrated modules including Sales Email, Calendaring, Analytics, CRM Sync, and more.

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Terminus logo

Account based marketing for B2B marketers

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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.

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Uberflip logo

Content marketing automation software

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Aggregate all your content so you can create, manage and optimize tailored content experiences for every stage of the buyer journey

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Popular account based marketing comparisons

Jira logo
Trello logo
JiravsTrello
Pipedrive logo
Zoho CRM logo
PipedrivevsZoho CRM
Wrike logo
monday.com logo
Wrikevsmonday.com
Tableau logo
Microsoft Power BI logo
TableauvsMicrosoft Power BI
Bitrix24 logo
Zoho CRM logo
Bitrix24vsZoho CRM
EngageBay CRM logo
HubSpot Marketing Hub logo
EngageBay CRMvsHubSpot Marketing Hub
Marketo Engage logo
HubSpot Marketing Hub logo
Marketo EngagevsHubSpot Marketing Hub
Spotler CRM logo
HubSpot CRM logo
Spotler CRMvsHubSpot CRM
Seamless.AI logo
ZoomInfo Sales logo
Seamless.AIvsZoomInfo Sales