Mria CRM - 2026 Pricing, Features, Reviews & Alternatives

Mria CRM is a comprehensive customer relationship management software built specifically for Jira teams, operating as the first truly Jira-native CRM solution on the Atlassian Marketplace. Developed on Atlassian Forge by Mria Labs Inc., this specialized CRM system enables organizations to manage customers and drive revenue growth directly within their existing Jira environment. The platform is designed for cross-functional teams that rely on Jira for their daily operations, including sales, product development, engineering, and customer support departments. By unifying customer management and project delivery in a single system, Mria CRM eliminates the need for teams to switch between separate platforms, creating a cohesive environment where customer relationships and project execution can be managed simultaneously.

The software features an extensive suite of customer management capabilities tailored to the Jira ecosystem. Lead management functionality allows teams to capture, organize, and prioritize potential customers within a centralized system, accelerating the sales pipeline. The contact management component provides holistic customer profiles with comprehensive details, communication histories, and account insights directly accessible in Jira. Pipeline and deal management features enable teams to build customized sales pipelines that match their unique workflows, with visualization tools providing actionable insights at each stage. Activity and interaction tracking maintains detailed logs of all customer communications, ensuring complete relationship visibility across teams. The system's Jira-integrated project management functionality creates direct links between CRM activities and Jira tasks, aligning sales and project teams for improved efficiency.

Mria CRM integrates seamlessly with the broader Jira ecosystem through its native development on Atlassian Forge, providing end-to-end integration with existing Jira workflows. This integration enables organizations to tie customer records directly to project tasks and support tickets, creating a fluid transition from pre-sales activities to delivery and ongoing support. The platform also offers integration with Gmail, centralizing communications within the CRM system to enhance transparency and team collaboration. Advanced reporting and analytics deliver essential sales insights including pipeline performance, deal progress, and team activity metrics, while team collaboration features foster a unified sales environment by sharing access to customer data and sales pipelines across departments. Role-based access controls and permissions ensure secure management of sensitive customer information while maintaining appropriate accessibility for all team members who need it.