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XM for Strategy & Research vs Culture Amp Comparison (2026)

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XM for Strategy & Research

Culture Amp logo

Culture Amp

Overview

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Culture Amp is an employee experience platform that combines engagement surveys, performance management, and development tools in one integrated system. The platform helps organizations understand employee sentiment, streamline performance reviews, and create personalized growth plans for staff members. Culture Amp features AI-powered analytics that transform employee feedback into actionable insights for improving workplace culture and driving business outcomes.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

427

5

4

3

2

1

325

92

10

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.6

163

5

4

3

2

1

117

36

6

2

2

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Verified reviewer profile picture

Melissa R.

Administrator

“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Verified reviewer profile picture

Ginger S.

Graduate Student Academic Advisor

“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Verified reviewer profile picture

Melissa R.

Administrator

Pros

“It also makes processes such as surveys, performance reviews, and employee management much more efficient, and the ability to schedule surveys is also valuable.”
CS

Claudia S.

People Operations Coordinator

“It is a robust and well-designed platform that helps simplify many People Operations processes while still providing meaningful insights into employee engagement and performance.”
CS

Claudia S.

People Operations Coordinator

“One of the features I value the most is the integration with our HRIS, which helps keep employee data synchronized and reduces manual work for the People Operations team.”
CS

Claudia S.

People Operations Coordinator

Cons

“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Verified reviewer profile picture

Melissa R.

Administrator

“Reporting (even the Results Dashboard) is lacking in functionality.”
Verified reviewer profile picture

Michael C.

Director of Survey Research

“It is a little hard to figure out what the program can do at first.”
VW

Victoria W.

Sole proprietor

Cons

“The current options move from "Does Not Meet Expectations" directly to "Exceeds Expectations", which can make it difficult to accurately assess employees who are consistently meeting expectations by not necessarily exceeding them. ”
TF

Tangie F.

Head of People

“One limitation I have noticed is that once a survey has been sent to an employee, there is no simple way to fully cancel or delete it.”
CS

Claudia S.

People Operations Coordinator

“One limitation is that it doesn’t support a structured probation review cycle.”
CN

Caroline N.

People and Culture Advisor

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review5 months ago

Key features

  • Total features118
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Analytics
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Campaign Segmentation
  • Career Development
  • Categorization/Grouping
  • Change Management
  • Charting
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Compensation Management
  • Competency Management
  • Competitive Analysis
  • Conditional Logic
  • Continuous Feedback
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Database
  • Employee Engagement
  • Employee Management
  • Employee Onboarding
  • Employee Portal
  • Employee Profiles
  • Employee Recognition
  • Employee Reward Programs
  • Employee Self Service
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Funnel Analysis
  • Goal Management
  • Goal Setting/Tracking
  • Heatmaps
  • Individual Development Plans
  • Interoperability
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Learning & Development
  • Learning Management
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offboarding
  • Offline Access
  • Offline Response Collection
  • Ongoing Performance Tracking
  • Panel Management
  • Paper-Based
  • Peer Appraisals
  • Peer-to-Peer Recognition
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Progress Tracking
  • Prototype Creation
  • Pulse Surveys
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Recognition Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Review Cycle Tracking
  • SSL Security
  • Search/Filter
  • Self Assessment
  • Self Service Portal
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Strategic Planning
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Weighted Performance Measures
  • Widgets
  • Workflow Management
  • Total features75
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Action Management
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Analytics
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Campaign Segmentation
  • Career Development
  • Categorization/Grouping
  • Change Management
  • Charting
  • Chat/Messaging
  • Collaboration Tools
  • Commenting/Notes
  • Compensation Management
  • Competency Management
  • Competitive Analysis
  • Conditional Logic
  • Continuous Feedback
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Dashboard
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Storage Management
  • Data Visualization
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Database
  • Employee Engagement
  • Employee Management
  • Employee Onboarding
  • Employee Portal
  • Employee Profiles
  • Employee Recognition
  • Employee Reward Programs
  • Employee Self Service
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Funnel Analysis
  • Goal Management
  • Goal Setting/Tracking
  • Heatmaps
  • Individual Development Plans
  • Interoperability
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Learning & Development
  • Learning Management
  • Machine Learning
  • Market Data Analysis
  • Media Analytics
  • Mixed Methods Research
  • Mobile Access
  • Mobile App
  • Mobile Survey
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Processing
  • Negative Feedback Management
  • Offboarding
  • Offline Access
  • Offline Response Collection
  • Ongoing Performance Tracking
  • Panel Management
  • Paper-Based
  • Peer Appraisals
  • Peer-to-Peer Recognition
  • Performance Appraisal
  • Performance Management
  • Performance Metrics
  • Performance Review Management
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Progress Tracking
  • Prototype Creation
  • Pulse Surveys
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rater Selection
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Recognition Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • Review Cycle Tracking
  • SSL Security
  • Search/Filter
  • Self Assessment
  • Self Service Portal
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skills Assessment
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Strategic Planning
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Text Analysis
  • Third-Party Integrations
  • Training Management
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Weighted Performance Measures
  • Widgets
  • Workflow Management

Integrations

  • Total integrations39
  • 360Learning
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • BambooHR
  • Chattermill
  • ClickTale
  • CoachHub
  • Contentsquare
  • DataGrail
  • Deel
  • Dynamics 365 Business Central
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Go1
  • Grade.us
  • Greenhouse
  • Gusto
  • Hone
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Justworks
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Teams
  • Namely
  • Okta
  • OneLogin
  • Oyster
  • Paycor
  • Paylocity
  • Pendo
  • Personio
  • Quantum Metric
  • Remote
  • ReviewTrackers
  • Rippling
  • SAP Analytics Cloud
  • SAP Customer Experience
  • SAP SuccessFactors HCM
  • Sage HR
  • Salesforce Sales Cloud
  • ServiceNow
  • SessionCam
  • Slack
  • SocketLabs
  • Sora
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • TriNet PEO
  • UserTesting
  • Workday HCM
  • Workvivo
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Total integrations27
  • 360Learning
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • BambooHR
  • Chattermill
  • ClickTale
  • CoachHub
  • Contentsquare
  • DataGrail
  • Deel
  • Dynamics 365 Business Central
  • Freshdesk
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Go1
  • Grade.us
  • Greenhouse
  • Gusto
  • Hone
  • HubSpot CRM
  • Infegy Starscape
  • Jira
  • Justworks
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Teams
  • Namely
  • Okta
  • OneLogin
  • Oyster
  • Paycor
  • Paylocity
  • Pendo
  • Personio
  • Quantum Metric
  • Remote
  • ReviewTrackers
  • Rippling
  • SAP Analytics Cloud
  • SAP Customer Experience
  • SAP SuccessFactors HCM
  • Sage HR
  • Salesforce Sales Cloud
  • ServiceNow
  • SessionCam
  • Slack
  • SocketLabs
  • Sora
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • TriNet PEO
  • UserTesting
  • Workday HCM
  • Workvivo
  • Xoxoday
  • Zapier
  • Zendesk Suite

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