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Qualtrics Market Research vs QuestionPro Comparison (2026)

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Qualtrics Market Research logo

Qualtrics Market Research

QuestionPro logo

QuestionPro

Overview

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

83

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.7

430

5

4

3

2

1

327

92

11

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
87%
would recommend this app

4.8

550

5

4

3

2

1

446

90

6

3

5

  • Value for money
  • Ease of use
  • Features
  • Customer support
91%
would recommend this app

Pros

“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Verified reviewer profile picture

Melissa R.

Administrator

“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Verified reviewer profile picture

Ginger S.

Graduate Student Academic Advisor

“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Verified reviewer profile picture

Melissa R.

Administrator

Pros

“It is an easy-to-use and reliable platform for creating and managing surveys, with intuitive survey design tools and useful features for collecting feedback.”
AZ

Andrea Z.

Chief Admin Officer

“We use this data to inform our programs for legislators, state education agencies, state education advocacy groups, and experts on education and education policy, including a national early childhood summit, educational series for legislators and state agency staff, technical assistance to states, and issue briefs and research reports for state leaders.”
CC

Christine C.

Operations and IT

“It now serves as an important channel for engaging with beneficiaries, allowing us to receive requests directly while also enabling large-scale data collection from external contributors.”
SK

Samer K.

Data Director

Cons

“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Verified reviewer profile picture

Melissa R.

Administrator

“Reporting (even the Results Dashboard) is lacking in functionality.”
Verified reviewer profile picture

Michael C.

Director of Survey Research

“It is a little hard to figure out what the program can do at first.”
VW

Victoria W.

Sole proprietor

Cons

“However, the interface can feel a bit unintuitive for complex surveys, and some advanced analytics features are only available in higher-tier plans.”
Verified reviewer profile picture

Aydan N.

Marketing Manager

“Pricing may also be a concern if advanced features are only available on higher-tier plans.”
NM

Natasha M.

Outreach Coordinator

“Some of the interface is unintuitive.”
ZM

Zack M.

Education Director

  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review5 days ago

Key features

  • Total features118
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Discussions/Forums
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Database
  • Employee Onboarding
  • Employee Recognition
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Filtering
  • Funnel Analysis
  • Gamification
  • Group Management
  • Heatmaps
  • Landing Pages/Web Forms
  • Machine Learning
  • Market Data Analysis
  • Mass Texting
  • Media Analytics
  • Member Directory
  • Message Personalization
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Management
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Widgets
  • Workflow Management
  • Total features84
  • 360 Degree Feedback
  • A/B Testing
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Ad hoc Analysis
  • Alerts/Notifications
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Benchmarking
  • Brand Guidelines
  • Brand Tracking
  • Campaign Segmentation
  • Categorization/Grouping
  • Change Management
  • Charting
  • Collaboration Tools
  • Commenting/Notes
  • Competitive Analysis
  • Conditional Logic
  • Contact Database
  • Contact Management
  • Customer Profiles
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Analysis Tools
  • Data Cleansing
  • Data Coding
  • Data Collection
  • Data Import/Export
  • Data Security
  • Data Storage Management
  • Data Visualization
  • Discussions/Forums
  • Drag & Drop
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Database
  • Employee Onboarding
  • Employee Recognition
  • Engagement Tracking
  • Face-to-Face
  • Feedback Management
  • Filtering
  • Funnel Analysis
  • Gamification
  • Group Management
  • Heatmaps
  • Landing Pages/Web Forms
  • Machine Learning
  • Market Data Analysis
  • Mass Texting
  • Media Analytics
  • Member Directory
  • Message Personalization
  • Mixed Methods Research
  • Mobile Access
  • Mobile Alerts
  • Mobile App
  • Mobile Survey
  • Moderation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Language
  • Multimedia Support
  • Multiple Data Sources
  • Multiple Question Types
  • Multiple User Accounts
  • Multivariate Testing
  • NPS Survey Structure
  • Natural Language Processing
  • Offline Access
  • Offline Response Collection
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Phone-Based
  • Predictive Analytics
  • Predictive Pricing Models
  • Pricing Analytics
  • Product Data Management
  • Profitability Analysis
  • Prototype Creation
  • Pulse Surveys
  • Qualitative Comparative Analysis
  • Quantitative Analysis
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • Response Validation
  • SMS Messaging
  • SSL Security
  • Search/Filter
  • Sentiment Analysis
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Social Media Monitoring
  • Split Testing
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey Builder
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Template Management
  • Templates
  • Text Analysis
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Usability Testing
  • User Management
  • User Research Analysis
  • Video recording/Transcriptions
  • Visual Analytics
  • Visual Editor
  • Web Tracking
  • Website Monitoring
  • Widgets
  • Workflow Management

Integrations

  • Total integrations38
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • Caspio
  • Chattermill
  • ClickTale
  • Contentsquare
  • Copper
  • DataGrail
  • Dynamics 365 Business Central
  • Freshdesk
  • Freshsales
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Google Analytics 360
  • Grade.us
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Infegy Starscape
  • Jira
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Power BI
  • NVivo
  • Pendo
  • Quantum Metric
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite
  • Total integrations10
  • Adobe Analytics
  • Annex Cloud Loyalty Experience Platform
  • Caspio
  • Chattermill
  • ClickTale
  • Contentsquare
  • Copper
  • DataGrail
  • Dynamics 365 Business Central
  • Freshdesk
  • Freshsales
  • Fuel Cycle
  • Fullstory
  • Genesys Cloud CX
  • Glassbox
  • Google Analytics 360
  • Grade.us
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Infegy Starscape
  • Jira
  • Kantata
  • LogRocket
  • Make
  • Marketo Engage
  • Medallia Agent Connect
  • Microsoft Power BI
  • NVivo
  • Pendo
  • Quantum Metric
  • ReviewTrackers
  • SAP Analytics Cloud
  • SAP Customer Experience
  • Salesforce Sales Cloud
  • SessionCam
  • Slack
  • SocketLabs
  • Tableau
  • Tango
  • Tray.io
  • Tremendous
  • UserTesting
  • Xoxoday
  • Zapier
  • Zendesk Suite