SurveyMonkey vs XM for Strategy & Research Comparison

Mailchimp

Google Forms

Typeform

XM for Customer Experience

Microsoft Forms

Confirmit

Overall an excellent starting place for a company seeking to build out a market research and customer feedback strategy.

Not Industry Standard, but Competent Survey Deployment Software for Most Organizations

overall I have  thoroughly enjoyed using this tool for market research. It have helped me make correct decisions which has helped me to formulate a marketing strategy for new product launches launches

Fantastic tool for Market Reserch

Best in the market

Fantastic application to use in research purposes.

Special app

Good for basic surveys, not fantastic for large scale market research

Overall, a fantastic tool for market research, customer research and general surveying. 

Best software for surveying

overall it is a good platform to create online survey to get data for analysis and research .


Survey Monkey

Survey monkey review 

So far best for survey research and can conduct research from anywhere in the world.

Great online survey tool

It's good for taking polls among friends and family.

Easy for simple surveys

Cannot beat Free!

A great tool to create a simple survey for easy user use.

Easy way to quickly setup surveys

Easy way to do online surveys

Great for Research

Research and registration for programmes and events.

An Excellent App

I have used SurveyMonkey to develop surveys for research projects in college, as well as using it to do market research for my non-profit.

Absolutely Love SurveyMonkey!

Currently using Survey Monkey for research/surveying needs. 

Great for starters

Good

Easy to use

Tend to use for research studies and gathering data

SurveyMonkey

SurveyMonkey is convenient for creating engagement surveys, receiving feedback, and learning about customer satisfaction. Ideally, I would use this software to create student satisfaction surveys for my higher education institution.

Review of SurveyMonkey

Great overall for quick research and record of data 

Great for quick surveys

Good advertising tool and same time doing good surveys to receive customer feedback. 

Great survey tools for doing Research Works

I used SurveyMonkey to gather research for a business plan.

Great for casual research like gathering feedback within a company.

Great way to capture casual data

Can see the potential, but ultimately went back to Surveymonkey for ease of use.

surveymokey is better, and often cheaper

Enjoyable experience; I don't feel frustrated by software that doesn't do what I need or that is overly complicated.

Industry standard for survey research

It seems like a reasonable product, but it seems to be a little complex.  Looks good for those interested in data and analysis intensive needs, but not so good for simple needs.

Somewhat Complex Survey Solution

We have used Qualtrics and SurveyMonkey for larger surveys (50-100 questions) about students' experiences and Qualtrics makes manipulating the date very simple. It's easy to filter and export the data if you want to use Excel to do a bit more digging. 

Data Collection and Analysis Made Easy

Sooo much better than Survey Monkey

Good Reps to Help You 

We were a campus that used SurveyMonkey and researchers would send their survey to our office to create, distribute, and generate reports from. Now with Qualtrics each researcher has their own account and create, distribute, and review data at will. It has dramatically increased our utilization of the survey tool and created less complications for our IRB committee to review products in. Now the data is safe in the hands of the researcher and not a third party. We are thrilled with how easy Research Core is to use and how well the product is being adopted!

Surveys Made Easy

I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.

So versatile, easy

Qualtrics is excellent all around, and has been the standard survey software among academic researchers for years for a reason. However, while the base platform is great, the organization is far from perfect. I had numerous issues deploying the offline app. After months of contacting support -- and getting zero explanation as to why my account, which was enabled for the offline app, could not access the app. After months of bothering them, they did something -- didn't tell me what -- and it worked. Their support team, while friendly, wasn't knowledgeable about their survey app and couldn't connect me with someone who was. Their best information regarding app crashes was that "the development team says it's buggy." Not super helpful considering the additional fee for the app. The timing of these experiences with support -- the same time that the Qualtrics company was sold, and immediately refocused toward the "customer experience" and CRM products they make -- has me concerned about the future of Qualtrics for academic research. 

It's the best - but the future is concerning

Compare SurveyMonkey and XM for Strategy & Research based on features, pricing, verified reviews, integrations & more. Find out which software is best for your business today.

Google Forms is a free form builder tool that enables users to create surveys and questionnaires online in order to collect and organize information

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

Trusted by 98% of the Fortune 500 and used in over 350,000 organizations, SurveyMonkey’s People Powered Data platform gives millions of people around the world a way to turn feedback into action that drives growth and innovation.

360 Degree Feedback

Access Controls/Permissions

Activity Dashboard

AI/Machine Learning

Alerts/Notifications

Autofill

Benchmarking

CES Survey Structure

Collaboration Tools

Commenting/Notes

Conditional Logic

CSAT Survey Structure

Customer Database

Customer Experience Management

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Data Analysis Tools

Data Capture and Transfer

Data Import/Export

Data Visualization

Drag & Drop

Email Distribution

Email Management

Email Marketing

Engagement Tracking

Feedback Management

Forms Creation & Design

Forms Management

Interactive Content

Live Results Sharing

Mobile Access

Mobile Survey

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multiple Question Types

NPS of Customers

NPS of Employees

NPS Survey Structure

Offline Response Collection

Online Polling

Performance Metrics

Predictive Analytics

Process/Workflow Automation

Pulse Surveys

Question Branching

Question Library

Question Piping

Quizzes

Randomization

Ratings/Reviews

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Reminders

Reporting & Statistics

Reporting/Analytics

Search/Filter

Sentiment Analysis

Single Sign On

Skip Logic

SMS Messaging

Social Media Integration

SSL Security

Support Audio/Images/Video

Survey Builder

Survey/Poll Management

Surveys & Feedback

Tagging

Template Management

Text Analysis

Text Fields

Third-Party Integrations

Trend Analysis

URL Customization

Visual Analytics

Web Forms

Website Integration

Workflow Management

Android

Web-based

iPad

iPhone

Happy using surveymonkey, once I prepared office Christmas party and I used it to create a voting platform to present funny awards to the employees.

I love survey monkey I feel this is one of the best survey software out there. The setup process is very fast and seamless.

Business Development Manager

The company's take on my dilemma was - "Pay for it" and you'll get the information you need. In my opinion they shouldn't bother having a free version of this software if it functions that poorly.

Chemist

Customization on this platform is really fantastic and everything is so easily customizable, the user interface is slick and clean and very friendly looking.

Office Manager

A very useful tool for businesses to gather vital unbiased information to help their growth.

Director

As far as pricing Survey Monkey is great as its easily affordable and doesn't break the bank using it. Creating survey is super easy and time saving, but still produces top notch efficient results.

IT Analyst

And completing would give you typically anywhere between 0.5-2. All surveys initially start with a few boring routine questions, which make you pissed off.

Owner

Great tool to gain some quick feedback on anything that may be on your mind. Nice to know what customers are looking for so that I can gear my business to meet their needs.

Educational techniticican

The survey monkey tool is absolutely helpful The integration of the existing businesses is very easy because it helps indicate which employees are happy and which ones are not.

Teacher

It has been very helpful feedback and effective for us. We have mainly used the free trial or free version, but hoping to budget in the future to unlock some of the additional features.

Childcare Director/Owner

My experience with SurveyMonkey has been very impressive over the past several months. I have gleaned wonderful feedback for ways that I can continue to grow my company.

Phlebotomist

I like that this site is easy to use and it helps to improve the workforce by taking the information from the workers.

Software Engineer

This is user friendly and ease to use that's make him best one of best surveyor for any company.

Administrative assistant

There should be more protection factors when approving registrations and preventing fraud.

Program Manager 

I think they should have more up to date choices. I also think that manually putting in emails when you are having trouble submitting the csv file can be a pain and needs to be corrected.

I found comfort in the fact that survey monkey was widely used by a lot of other survey/rewards apps. This lets me know that it is a popular an trusted app, among there community.

Marketing Automation and Website Manager

The integration with Marketo is very useful. I like that I can share a results page of a survey with stakeholders.

Marketing Consultant

I love the statistics and visualizations which I share with the community and my management.

SurveyMonkey vs XM for Strategy & Research Comparison

SurveyMonkey

XM for Strategy & Research

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Pricing

User reviews

Key features

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