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SurveyMonkey vs Qualtrics Market Research Comparison (2026)
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Good recommendations?
SurveyMonkey
4.6
(10.5K)5
6.8K
4
3K
3
498
2
91
1
49
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Qualtrics Market Research
4.7
(430)5
327
4
92
3
11
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
SurveyMonkey's AI-powered platform provides survey design assistance and surfaces real-time insights to help teams of all experience levels work and grow quickly. With 200+ integrations and enterprise-grade security, SurveyMonkey fits into existing workflows while protecting sensitive data.
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
10.5K
5
4
3
2
1
6.8K
3K
498
91
49
- Value for money
- Ease of use
- Features
- Customer support
81%
would recommend this app4.7
430
5
4
3
2
1
327
92
11
0
0
- Value for money
- Ease of use
- Features
- Customer support
87%
would recommend this appPros
“I love how the branching logic in SurveyMonkey lets me tailor questions based on previous answers; it saves me from sending irrelevant follow‑ups, and the visual flow builder makes it quick to tweak.”
JP
Jessica P.
Senior Marketing Analyst Lead
“It saves time, keeps responses organized, and provides useful reporting that helps improve internal processes and team engagement. While some premium features come at an additional cost, the platform is dependable, user-friendly, and delivers good value for regular feedback collection.”
EW
Emilia W.
Network Support Coordinator
“My only criticism is the way response data is exported. While the export feature is functional, I feel the formatting could be improved to make the data easier to analyze and present, especially when working with larger surveys or sharing results with others”
Ashley G.
HR Manager
Pros
“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Melissa R.
Administrator
“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Ginger S.
Graduate Student Academic Advisor
“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Melissa R.
Administrator
Cons
“Some advanced survey logic and reporting features require a paid subscription, which may not be ideal for smaller teams with basic needs.”
EW
Emilia W.
Network Support Coordinator
“Some customization and analytics options are only available in higher-priced plans, which can be expensive for individuals or small businesses.”
Ronith C.
Student
“The free/basic tier has serious restrictions—limited questions, limited number of responses you can view/export, and many features locked behind paid plans.”
EW
Emma W.
Assistant manager
Cons
“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Melissa R.
Administrator
“Reporting (even the Results Dashboard) is lacking in functionality.”
Michael C.
Director of Survey Research
“It is a little hard to figure out what the program can do at first.”
VW
Victoria W.
Sole proprietor
- Vendor responds to reviews
- Last review5 days ago
- Vendor responds to reviews
- Last review8 days ago
Key features
- Total features112
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Anonymous Feedback
- Assessment Management
- Audience Targeting
- Autofill
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CES Survey Structure
- CRM
- CSAT Survey Structure
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Complaint Monitoring
- Conditional Logic
- Continuous Feedback
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Employee Recognition
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Heatmaps
- Interactive Content
- Landing Pages/Web Forms
- Lead Generation
- Learning & Development
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Processing
- Negative Feedback Management
- Offboarding
- Offline Access
- Offline Response Collection
- Online Polling
- Panel Management
- Paper-Based
- Peer-to-Peer Recognition
- Performance Management
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SMS Messaging
- SSL Security
- Scoring
- Search/Filter
- Segmentation
- Self Assessment
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skills Assessment
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Text Fields
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Forms
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Automation
- Workflow Management
- Total features118
- 360 Degree Feedback
- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Alerts/Notifications
- Anonymous Feedback
- Assessment Management
- Audience Targeting
- Autofill
- Behavior Tracking
- Benchmarking
- Brand Guidelines
- Brand Tracking
- CES Survey Structure
- CRM
- CSAT Survey Structure
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Complaint Monitoring
- Conditional Logic
- Continuous Feedback
- Customer Database
- Customer Experience Management
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Drag & Drop
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Onboarding
- Employee Recognition
- Engagement Tracking
- Face-to-Face
- Feedback Management
- Forms Creation & Design
- Forms Management
- Funnel Analysis
- Gamification
- Heatmaps
- Interactive Content
- Landing Pages/Web Forms
- Lead Generation
- Learning & Development
- Live Results Sharing
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile Access
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Processing
- Negative Feedback Management
- Offboarding
- Offline Access
- Offline Response Collection
- Online Polling
- Panel Management
- Paper-Based
- Peer-to-Peer Recognition
- Performance Management
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Quizzes
- Randomization
- Ratings/Reviews
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SMS Messaging
- SSL Security
- Scoring
- Search/Filter
- Segmentation
- Self Assessment
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skills Assessment
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Text Fields
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Forms
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Automation
- Workflow Management
Integrations
- Total integrations82
- ActiveCampaign
- Administrate Training Management
- Adobe Analytics
- Airtable
- Annex Cloud Loyalty Experience Platform
- Appy Pie
- Arlo Training Management Software
- Birdeye
- Chattermill
- ClicData
- ClickTale
- Constant Contact
- Contentsquare
- CozyRoc SSIS+ Components Suite
- DataGrail
- Databox
- Dataddo
- Dynamics 365 Business Central
- Emma by Marigold
- Enterpret
- Ethnio
- Eventbrite
- Evernote Teams
- Fivetran
- Flatly
- Freshdesk
- Freshservice
- Fuel Cycle
- Fullstory
- Gainsight CS
- Genesys Cloud CX
- Glassbox
- Google Forms
- Grade.us
- GreenSpark
- Hevo
- Hootsuite
- HubSpot CRM
- HubSpot Marketing Hub
- IBM Apptio
- Infegy Starscape
- Integry
- Jira
- Jitbit Helpdesk
- Jivrus Looker Studio Connectors
- Kantata
- Kapiche
- LogRocket
- Make
- Marketo Engage
- Matillion
- Maximizer CRM
- Medallia Agent Connect
- Microsoft Excel
- Microsoft Power BI
- Microsoft Teams
- Minitab
- Monkedo
- NVivo
- Notion
- Oracle Eloqua Marketing Automation
- Osano
- Pabbly Connect
- Pendo
- Pipedream
- Productiv
- Purplepass
- Quantum Metric
- Quickwork
- Rally UXR
- Recruit Wizard
- Respondent
- ReviewTrackers
- Robly
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- Sendoso
- SessionCam
- Skyvia
- Slack
- Smartsheet
- SocketLabs
- Stitch
- Style Intelligence
- Tableau
- Tango
- Thematic
- Transcend
- Tray.io
- Tremendous
- Tugger
- Unito
- UpMetrics
- UserTesting
- Visme
- Workato
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho Campaigns
- Zoom Events and Webinars
- Zuper
- monday AI Work Platform
- theMarketer
- trocco
- viaSocket
- Total integrations38
- ActiveCampaign
- Administrate Training Management
- Adobe Analytics
- Airtable
- Annex Cloud Loyalty Experience Platform
- Appy Pie
- Arlo Training Management Software
- Birdeye
- Chattermill
- ClicData
- ClickTale
- Constant Contact
- Contentsquare
- CozyRoc SSIS+ Components Suite
- DataGrail
- Databox
- Dataddo
- Dynamics 365 Business Central
- Emma by Marigold
- Enterpret
- Ethnio
- Eventbrite
- Evernote Teams
- Fivetran
- Flatly
- Freshdesk
- Freshservice
- Fuel Cycle
- Fullstory
- Gainsight CS
- Genesys Cloud CX
- Glassbox
- Google Forms
- Grade.us
- GreenSpark
- Hevo
- Hootsuite
- HubSpot CRM
- HubSpot Marketing Hub
- IBM Apptio
- Infegy Starscape
- Integry
- Jira
- Jitbit Helpdesk
- Jivrus Looker Studio Connectors
- Kantata
- Kapiche
- LogRocket
- Make
- Marketo Engage
- Matillion
- Maximizer CRM
- Medallia Agent Connect
- Microsoft Excel
- Microsoft Power BI
- Microsoft Teams
- Minitab
- Monkedo
- NVivo
- Notion
- Oracle Eloqua Marketing Automation
- Osano
- Pabbly Connect
- Pendo
- Pipedream
- Productiv
- Purplepass
- Quantum Metric
- Quickwork
- Rally UXR
- Recruit Wizard
- Respondent
- ReviewTrackers
- Robly
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- Sendoso
- SessionCam
- Skyvia
- Slack
- Smartsheet
- SocketLabs
- Stitch
- Style Intelligence
- Tableau
- Tango
- Thematic
- Transcend
- Tray.io
- Tremendous
- Tugger
- Unito
- UpMetrics
- UserTesting
- Visme
- Workato
- Xoxoday
- Zapier
- Zendesk Suite
- Zoho Campaigns
- Zoom Events and Webinars
- Zuper
- monday AI Work Platform
- theMarketer
- trocco
- viaSocket
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