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Jotform vs XM for Strategy & Research Comparison (2026)
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Good recommendations?
Jotform
4.7
(2.9K)5
2.1K
4
646
3
83
2
16
1
25
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
XM for Strategy & Research
4.7
(427)5
325
4
92
3
10
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Jotform helps you create online forms and collect data, all without needing to write a single line of code.
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
2.9K
5
4
3
2
1
2.1K
646
83
16
25
- Value for money
- Ease of use
- Features
- Customer support
84%
would recommend this app4.7
427
5
4
3
2
1
325
92
10
0
0
- Value for money
- Ease of use
- Features
- Customer support
87%
would recommend this appPros
“Massive Template Library: With over 10,000 free templates, you rarely have to start from scratch. Whether you need a simple contact form, a complex registration page, or an application form, there’s almost always a pre-built layout ready to customize.”
Christopher V.
HUMAN RELATIONS
“We use this for a variety of different forms that our hospital has and utilize it the most when clients are not physically in the lobby or we utilize the mobile friendly versions on our tablets when our CSRs are inundated.”
Dana P.
CVOM
“End users were required to complete CAPTCHA challenges/games and other verification steps to confirm they were human, which created additional steps for patrons who simply wanted to sign in or out. While this was ultimately resolved by verifying users through a valid ID and a photo of the individual holding their ID, the process initially felt cumbersome for our use case.”
BS
BETSY S.
Vice President of Operations
Pros
“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Ginger S.
Graduate Student Academic Advisor
“Great UI as well and best for enterprise users focused on analytics aspect of surveys”
VK
Vatsal K.
Software Engineer
“The interface makes it easy to construct complex questions that have many layers to them; with all the features and options they provide users, surveys are far easier to execute than with other products.”
Renee L.
HR Coordinator
Cons
“The free plan is incredibly restrictive, offering very low limits on monthly submissions and storage space, and it forces you to display prominent Jotform branding. If you run a small project or only need the tool occasionally, the jump to a paid plan feels quite expensive.”
Christopher V.
HUMAN RELATIONS
“When creating more complex forms, it can sometimes be difficult to find the settings I need for certain block functionality (like requiring an answer). And while forms can be personalized according to some branding elements, the overall customization capacity is fairly limited.”
SP
Stephanie P.
American accent coach
“Jotform Branding on Lower Tiers: If you are on the free or lower-priced paid plans, a "Powered by Jotform" banner is prominently displayed at the bottom of your forms, which can look less professional for businesses or formal projects.”
Christopher V.
HUMAN RELATIONS
Cons
“Reporting (even the Results Dashboard) is lacking in functionality.”
Michael C.
Director of Survey Research
“It is a little hard to figure out what the program can do at first.”
VW
Victoria W.
Sole proprietor
“Poor customer service.”
Michael C.
Director of Survey Research
- Vendor responds to reviews
- Last review10 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features180
- 360 Degree Feedback
- A/B Testing
- API
- Access Controls/Permissions
- Accounting Integration
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Ad hoc Analysis
- Admissions Management
- Alerts/Notifications
- Alumni Management
- Annotations
- Anonymous Feedback
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Archiving & Retention
- Assessment Management
- Asset Tracking
- Attendance Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Audit Management
- Audit Trail
- Authentication
- Autofill
- Automated Scheduling
- Barcode/Ticket Scanning
- Behavior Tracking
- Benchmarking
- Bereavement Management
- Billing & Invoicing
- Booking Management
- Brand Guidelines
- Brand Tracking
- Business Process Automation
- Buy Side (Suppliers)
- CRF Tracking
- CRM
- CSAT Survey Structure
- Calendar Management
- Campaign Management
- Campaign Segmentation
- Care Plan Management
- Categorization/Grouping
- Change Management
- Charting
- Claims Management
- Class Registration
- Class Scheduling
- Classroom Management
- Client Database
- Client Management
- Client Portal
- Clinical Study Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Completion Tracking
- Compliance Management
- Compliance Tracking
- Conditional Logic
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Content Publishing Options
- Continuous Feedback
- Contract Drafting
- Contract/License Management
- Convert to PDF
- Credit Card Processing
- Curriculum Management
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Extraction
- Data Import/Export
- Data Retrieval
- Data Security
- Data Storage Management
- Data Synchronization
- Data Verification
- Data Visualization
- Digital Signature
- Document Automation
- Document Capture
- Document Classification
- Document Generation
- Document Imaging
- Document Management
- Document Review
- Document Storage
- Document Templates
- Donor Management
- Drag & Drop
- Dues Management
- EMR/EHR
- Electronic Forms
- Electronic Payments
- Electronic Signature
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Database
- Employee Management
- Employee Profiles
- Employee Recognition
- Encryption
- Engagement Tracking
- Enrollment Confirmation
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Scheduling
- Face-to-Face
- Facility Management
- Feedback Management
- File Management
- File Recovery
- File Sharing
- File Storage
- Financial Aid Management
- For Government
- For Group Therapy
- For Healthcare
- For Higher Education
- For Home Care Providers
- For Legal Professionals
- For Mental/Behavioral Health
- For Municipal Offices
- For Nonprofits
- For Nursing Homes
- For Substance Abuse Therapy
- Forms Creation & Design
- Forms Management
- Full Text Search
- Fundraising Management
- Funnel Analysis
- Goal Management
- Goal Setting/Tracking
- Government Contracts
- Grant Management
- Group Registration
- HIPAA Compliant
- HR Management
- Heatmaps
- Home Health Care Management
- Housing Management
- Incident Management
- Income/Expense Tracking
- Initial Assessments
- Inventory Management
- Invoice Management
- Job Management
- K-12
- Knowledge Management
- Lab Integration
- Landing Pages/Web Forms
- Lead Generation
- Learning Management
- Live Results Sharing
- Machine Learning
- Maintenance Scheduling
- Market Data Analysis
- Media Analytics
- Media Library
- Medication Alerts/Warnings
- Medication Management
- Member Database
- Membership Management
- Merge/Append Files
- Mixed Methods Research
- Mobile Access
- Mobile App
- Mobile Signature Capture
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Location
- Multi-Party Signing
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Offline Access
- Offline Response Collection
- Panel Management
- Paper-Based
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Monitoring
- Widgets
- Workflow Management
- eCards
- Total features118
- 360 Degree Feedback
- A/B Testing
- API
- Access Controls/Permissions
- Accounting Integration
- Action Management
- Activity Dashboard
- Activity Planning
- Activity Tracking
- Ad hoc Analysis
- Admissions Management
- Alerts/Notifications
- Alumni Management
- Annotations
- Anonymous Feedback
- Appointment Management
- Appointment Scheduling
- Approval Process Control
- Archiving & Retention
- Assessment Management
- Asset Tracking
- Attendance Management
- Attendance Tracking
- Attendee Tracking
- Audience Targeting
- Audit Management
- Audit Trail
- Authentication
- Autofill
- Automated Scheduling
- Barcode/Ticket Scanning
- Behavior Tracking
- Benchmarking
- Bereavement Management
- Billing & Invoicing
- Booking Management
- Brand Guidelines
- Brand Tracking
- Business Process Automation
- Buy Side (Suppliers)
- CRF Tracking
- CRM
- CSAT Survey Structure
- Calendar Management
- Campaign Management
- Campaign Segmentation
- Care Plan Management
- Categorization/Grouping
- Change Management
- Charting
- Claims Management
- Class Registration
- Class Scheduling
- Classroom Management
- Client Database
- Client Management
- Client Portal
- Clinical Study Management
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Competitive Analysis
- Completion Tracking
- Compliance Management
- Compliance Tracking
- Conditional Logic
- Configurable Workflow
- Confirmations/Reminders
- Contact Database
- Contact Management
- Content Management
- Content Publishing Options
- Continuous Feedback
- Contract Drafting
- Contract/License Management
- Convert to PDF
- Credit Card Processing
- Curriculum Management
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Capture and Transfer
- Data Coding
- Data Collection
- Data Extraction
- Data Import/Export
- Data Retrieval
- Data Security
- Data Storage Management
- Data Synchronization
- Data Verification
- Data Visualization
- Digital Signature
- Document Automation
- Document Capture
- Document Classification
- Document Generation
- Document Imaging
- Document Management
- Document Review
- Document Storage
- Document Templates
- Donor Management
- Drag & Drop
- Dues Management
- EMR/EHR
- Electronic Forms
- Electronic Payments
- Electronic Signature
- Email Distribution
- Email Management
- Email Marketing
- Email Reminders
- Employee Database
- Employee Management
- Employee Profiles
- Employee Recognition
- Encryption
- Engagement Tracking
- Enrollment Confirmation
- Enrollments/Onboarding
- Event Calendar
- Event Management
- Event Scheduling
- Face-to-Face
- Facility Management
- Feedback Management
- File Management
- File Recovery
- File Sharing
- File Storage
- Financial Aid Management
- For Government
- For Group Therapy
- For Healthcare
- For Higher Education
- For Home Care Providers
- For Legal Professionals
- For Mental/Behavioral Health
- For Municipal Offices
- For Nonprofits
- For Nursing Homes
- For Substance Abuse Therapy
- Forms Creation & Design
- Forms Management
- Full Text Search
- Fundraising Management
- Funnel Analysis
- Goal Management
- Goal Setting/Tracking
- Government Contracts
- Grant Management
- Group Registration
- HIPAA Compliant
- HR Management
- Heatmaps
- Home Health Care Management
- Housing Management
- Incident Management
- Income/Expense Tracking
- Initial Assessments
- Inventory Management
- Invoice Management
- Job Management
- K-12
- Knowledge Management
- Lab Integration
- Landing Pages/Web Forms
- Lead Generation
- Learning Management
- Live Results Sharing
- Machine Learning
- Maintenance Scheduling
- Market Data Analysis
- Media Analytics
- Media Library
- Medication Alerts/Warnings
- Medication Management
- Member Database
- Membership Management
- Merge/Append Files
- Mixed Methods Research
- Mobile Access
- Mobile App
- Mobile Signature Capture
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Location
- Multi-Party Signing
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- Natural Language Processing
- Offline Access
- Offline Response Collection
- Panel Management
- Paper-Based
- Performance Metrics
- Phone-Based
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Search/Filter
- Sentiment Analysis
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- User Research Analysis
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Monitoring
- Widgets
- Workflow Management
- eCards
Integrations
- Total integrations96
- AWeber
- ActiveCampaign
- Adobe Analytics
- Adobe Dreamweaver
- Agile CRM
- Airtable
- Akita
- Annex Cloud Loyalty Experience Platform
- Asana
- Basecamp
- BigCommerce
- BlueSnap by Payroc
- Box
- Brevo
- Campaign Monitor by Marigold
- CardConnect
- Chattermill
- ClickTale
- ClickUp
- Constant Contact
- Contentsquare
- Copper
- DataGrail
- Dropbox
- Dropbox Backup
- Drupal
- Dynamics 365 Business Central
- Egnyte
- EngageBay CRM
- Evernote Teams
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- GetResponse
- Glassbox
- Gmail
- GoCardless
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Sheets
- Google Sites
- Grade.us
- Highrise
- HubSpot CRM
- IFTTT
- Infegy Starscape
- Jira
- Joomla
- Kantata
- Keap
- Kit
- Klaviyo
- Knack
- LogRocket
- Mad Mimi
- MailerLite
- Make
- MariaDB
- Marketo Engage
- Medallia Agent Connect
- Meta for Business
- Microsoft Excel
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Mollie
- MongoDB
- Netskope One Platform
- OneDrive
- Ontraport
- OpenCRM
- Oracle Aconex
- PayJunction
- PayPal
- PayPal Enterprise Payments
- PayPal Invoicing
- PayU
- Paymo
- Paysafe
- Pendo
- Pipedream
- Pipedrive
- Podio
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Platform
- Salesforce Sales Cloud
- SendGrid
- ServiceNow
- SessionCam
- Slack
- Smartsheet
- SocketLabs
- Solve CRM
- Square Payments
- Square Point of Sale
- Squarespace
- Stripe
- Tableau
- Tango
- Tray.io
- Trello
- Tremendous
- Typeform
- Unbounce
- Unito
- UserTesting
- VerticalResponse
- Weebly
- WordPress
- Worldpay for Enterprise
- Wrike
- Xoxoday
- Zapier
- Zendesk Suite
- Zenfolio
- Zoho CRM
- Zoom Workplace
- authorize.net
- cybersource
- iContact
- monday AI Work Platform
- Total integrations39
- AWeber
- ActiveCampaign
- Adobe Analytics
- Adobe Dreamweaver
- Agile CRM
- Airtable
- Akita
- Annex Cloud Loyalty Experience Platform
- Asana
- Basecamp
- BigCommerce
- BlueSnap by Payroc
- Box
- Brevo
- Campaign Monitor by Marigold
- CardConnect
- Chattermill
- ClickTale
- ClickUp
- Constant Contact
- Contentsquare
- Copper
- DataGrail
- Dropbox
- Dropbox Backup
- Drupal
- Dynamics 365 Business Central
- Egnyte
- EngageBay CRM
- Evernote Teams
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- GetResponse
- Glassbox
- Gmail
- GoCardless
- GoTo Webinar
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Drive
- Google Sheets
- Google Sites
- Grade.us
- Highrise
- HubSpot CRM
- IFTTT
- Infegy Starscape
- Jira
- Joomla
- Kantata
- Keap
- Kit
- Klaviyo
- Knack
- LogRocket
- Mad Mimi
- MailerLite
- Make
- MariaDB
- Marketo Engage
- Medallia Agent Connect
- Meta for Business
- Microsoft Excel
- Microsoft SQL Server
- Microsoft SharePoint
- Microsoft Teams
- Mollie
- MongoDB
- Netskope One Platform
- OneDrive
- Ontraport
- OpenCRM
- Oracle Aconex
- PayJunction
- PayPal
- PayPal Enterprise Payments
- PayPal Invoicing
- PayU
- Paymo
- Paysafe
- Pendo
- Pipedream
- Pipedrive
- Podio
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Platform
- Salesforce Sales Cloud
- SendGrid
- ServiceNow
- SessionCam
- Slack
- Smartsheet
- SocketLabs
- Solve CRM
- Square Payments
- Square Point of Sale
- Squarespace
- Stripe
- Tableau
- Tango
- Tray.io
- Trello
- Tremendous
- Typeform
- Unbounce
- Unito
- UserTesting
- VerticalResponse
- Weebly
- WordPress
- Worldpay for Enterprise
- Wrike
- Xoxoday
- Zapier
- Zendesk Suite
- Zenfolio
- Zoho CRM
- Zoom Workplace
- authorize.net
- cybersource
- iContact
- monday AI Work Platform
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