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XM for Strategy & Research vs SurveyMonkey Apply Comparison (2026)

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Good recommendations?

XM for Strategy & Research

SurveyMonkey Apply

Overview

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

Drive towards your mission faster by streamlining your application and review process with SurveyMonkey Apply (formerly known as FluidReview).

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

No videos yet

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

427

325

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.5

322

207

Value for money

Ease of use

Features

Customer support

77%

would recommend this app

Pros

“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”

Melissa R.

Administrator

“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”

Ginger S.

Graduate Student Academic Advisor

“Advanced survey logic: Handles complex skip logic and branching seamlessly.”

Melissa R.

Administrator

Pros

“For an organization our size, having a reliable survey tool that just works has made a real difference in how we collect feedback from staff across our locations. Whether it's a quick pulse check or a full townhall with the whole company, it handles it without any headaches.”

Blake A.

IT Technician

“We run company wide townhalls with around 400 employees, and it handles the response volume without breaking a sweat.”

Blake A.

IT Technician

“In the end, I found Cognito Forms, and using that in combination with Microsoft Power Automate turned out to be infinitely more useful than SurveyMonkey Apply, at a small fraction of the cost. When I asked for a refund from SurveyMonkey, they refused, citing the hours that their designer had spent with us, trying to set up the programs we wanted to use. When I tried to negotiate a fair accounting for that person's time, they cited an exorbitant hourly rate, which negated the $10,000 we had spent. When I countered with a more reasonable rate, they never responded. ”

Kristopher S.

Senior Program Officer

Cons

“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”

Melissa R.

Administrator

“Reporting (even the Results Dashboard) is lacking in functionality.”

Michael C.

Director of Survey Research

“It is a little hard to figure out what the program can do at first.”

Victoria W.

Sole proprietor

Cons

“Everything about this software is frustrating from the kind of survey they upload and the way they disqualify users unnecessarily without even following their own rules and anything”

Lawrence D.

Manager

“The biggest con might be on the applicant side because they Survey Monkey title doesn't sound very professional.”

J G.

Teacher

“There really wasn’t anything that I didn’t like about SurveyMonkey except for the fact sometimes the software was glitchy.”

ALEXANDER G.

Head Photographer