XM for Strategy & Research vs SurveyMonkey Apply

SurveyMonkey

Jotform

QuestionPro

SurveyMonkey is an AI-based survey platform designed to help teams collect actionable feedback. The platform offers expert templates for various use cases including customer satisfaction, employee engagement, and event feedback. Organizations can distribute surveys to targeted audiences, analyze results with AI-based insights, and integrate with various business tools for streamlined workflows.

Jotform is a cloud-based form builder platform that helps businesses streamline form creation via ready-made templates, integrations with third-party applications, and design features that cater to organizations globally.

QuestionPro is a research suite of tools that lets users conduct surveys and research securely, collect feedback and perform data analytics. It offers survey analytics dashboards, enterprise-grade research tools, and a range of features for customer experience management, employee experience management, and real-time data collection and analysis.

Director of Survey Research

Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Ad hoc Analysis

Alerts/Notifications

Assessment Management

Audience Targeting

Behavior Tracking

Benchmarking

Brand Guidelines

Brand Tracking

Campaign Segmentation

Categorization/Grouping

Change Management

Charting

Collaboration Tools

Competitive Analysis

Conditional Logic

Customer Profiles

Customer Segmentation

Customizable Branding

Customizable Fields

Customizable Questions

Customizable Reports

Customizable Templates

Dashboard

Data Analysis Tools

Data Coding

Data Collection

Data Import/Export

Data Storage Management

Data Visualization

Drag & Drop

Email Management

Email Marketing

Email Reminders

Engagement Tracking

Face-to-Face

Feedback Management

Funnel Analysis

Heatmaps

Landing Pages/Web Forms

Machine Learning

Market Data Analysis

Media Analytics

Mixed Methods Research

Mobile App

Mobile Survey

Monitoring

Multi-Channel Data Collection

Multi-Channel Distribution

Multi-Language

Multimedia Support

Multiple Data Sources

Multiple User Accounts

Multivariate Testing

Natural Language Processing

Offline Access

Offline Response Collection

Panel Management

Paper-Based

Performance Metrics

Phone-Based

Predictive Analytics

Predictive Pricing Models

Pricing Analytics

Product Data Management

Profitability Analysis

Prototype Creation

Pulse Surveys

Qualitative Comparative Analysis

Quantitative Analysis

Quantitative Metrics

Question Branching

Question Library

Question Piping

Randomization

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Reminders

Reporting/Analytics

Reporting & Statistics

Response Quotas

Response Validation

Search/Filter

Sentiment Analysis

Single Sign On

Site Intercept Survey

Skip Logic

Social Media Integration

Social Media Monitoring

Split Testing

SSL Security

Statistical Analysis

Support Audio/Images/Video

Survey Builder

Some reviewers feel XM for Strategy & Research offers good value when organizations secure enterprise licenses or use the free version, but many users indicate the platform is expensive and some find pricing confusing or prohibitive for small businesses.

Value for money

By industry, XM for Strategy & Research reviewers are most commonly professionals in higher education (27%). The most frequent use case cited by reviewers is survey (84%).

XM for Strategy & Research

Web-based

Android

Windows

iPad

iPhone

Linux

Google Forms

Zoho Survey

Typeform

Pendo

Recurring technical glitches

71% of reviewers feel negative about Bugs and Issues in Qualtrics. Some users report encountering software bugs, such as glitches with scoring, importing contacts, or exporting reports. They mention that certain features may not work as expected, and occasional crashes or lag can disrupt workflow. Reviewers indicate that collaborative editing can lead to lost changes and that resolving technical problems sometimes takes longer than anticipated. Multiple users express frustration with recurring issues that require workarounds or repeated troubleshooting.

Cumbersome and slow navigation

Master Tutor

It has some parts that were a bit hard to navigate at first.

69% of reviewers feel negative about Navigation in Qualtrics. Some users find the interface clunky, requiring excessive clicking and making it difficult to locate desired features quickly. They mention that navigating between tabs or sections can be slow, especially when using complex or multilayered applications. Reviewers say that certain elements, like blocks or branded themes, are not intuitive and can be frustrating to manage. Users indicate that the learning curve is steep for those unfamiliar with the platform, and repetitive tasks can be time-consuming.

High and increasing costs

Product Manager

Our plan had us at $1 per response. When I asked about the pricing and whether I could use it, our IT person looked at our plan and saw "Unlimited" and thought it was therefore free--so we made plans to use it, and then learned later that this was misleading and we had to pay $1 per collected response.

64% of reviewers feel negative about Pricing in Qualtrics. Some users report that the software is significantly more expensive than alternatives, especially for small businesses or non-student users. They mention that additional features and new functionalities often come with extra costs, making budgeting difficult. Reviewers indicate that the free version is limited, and unexpected charges or price increases can be frustrating. Many feel that the cost may be prohibitive for institutions or individuals with limited budgets, and some are disappointed by the lack of transparency in pricing structures.

Continuous enhancement via feedback

Research Manager

We were impressed with everything Qualtrics had to offer right off the bat, and I've continued to be impressed with the innovations and improvements they've deployed over the years.

100% of reviewers feel positive about Feedback and Improvement in Qualtrics. Users report that the company actively seeks and implements user suggestions, leading to regular updates and enhancements. They appreciate that their feedback results in tangible improvements, making the software more reliable and effective over time. Some reviewers mention that the platform’s feedback tools, such as Text iQ, help them gather and analyze open-text responses efficiently. They find that the focus on feedback creates a collaborative environment and drives ongoing product evolution.

Comprehensive survey platform

Research Scholar

Qualtrics makes it easy to have a variety of different surveys, customize them for different people, and more.

97% of reviewers feel positive about Qualtrics Surveys. Users think the platform is robust for developing, distributing, and analyzing surveys of varying complexity. They highlight the ease of creating professional surveys, customizing them for different audiences, and quickly gathering actionable data. Reviewers appreciate the advanced logic options, reporting tools, and the ability to collaborate with others. Many say that the platform’s versatility supports a wide range of research and assessment needs, and the customer support and training resources are valuable for new users.

Versatile tool for research

UX Researcher

Superb tool for conducting market, academic, behavioural, or business research.

92% of reviewers feel positive about Research Projects in Qualtrics. Users indicate that the platform is highly flexible and supports a wide range of research activities, from academic studies to market analysis. They value the built-in library of scales, A/B testing, and advanced analytics tools, which help them conduct professional-grade research efficiently. Some reviewers say the software is widely adopted in academic settings and supports both novice and experienced researchers. They also note that the platform’s secure links and templates facilitate legitimate, professional data collection.

Flexible and intuitive survey creation

98% of reviewers feel positive about Survey Design in Qualtrics. Reviewers appreciate the platform’s intuitive interface, which allows both beginners and advanced users to build surveys with complex logic, branching, and adaptive flows. They find the variety of templates and customization options valuable for tailoring surveys to specific needs. Users say the drag-and-drop tools, survey flow controls, and mobile compatibility streamline the creation process. Many mention that survey building is quick, and the logic features help ensure a seamless experience for respondents. They value the ability to analyze results easily after distribution.

Graduate Student Academic Advisor

The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.

HR Coordinator

The interface makes it easy to construct complex questions that have many layers to them; with all the features and options they provide users, surveys are far easier to execute than with other products.

Data Analyst

Overall we like Qualtrics and it gives us everything we need to draft and send out surveys for our company

Advanced question types, workflows, survey distribution methods

Onboarding Manager

I am currently only testing it out, but my company launches start-up businesses so I see high potential for offering these services to our clients as it will be a very valuable resource for strategy creation when going to market.

Reporting (even the Results Dashboard) is lacking in functionality.

Social Media Manager

We can create any survey, I loved the ease of integrating it into social media ads or promotional messages across all communication channels.

I loved its ability to screen respondents and ensure they are real and from within the target group.

Data Engineer

In addition, I want to highlight the advanced AI and machine learning features offered by Qualtrics CoreXM that make complex statistical data analysis of our survey results automated and effortless with as little input from our end as possible .

Campaign Manager

For simple things like a door decorating contest among staff, a chili cook off registration, sign up for skydiving club, gathering information for students i advised, event registration and more.

Director

The advanced AI which helps to bridge between Logical and numerical worlds.

There are unlimited ways to form and design questions to optimize answers and feedback.

I truly appreciate the default survey templates provided on Qualtrics XM, which allow us to create highly interactive and effective surveys.

Academic Advisor 

I like variety of question styles I can use to get unique answers from students completing my survey- but also the variety is engaging and stops a student from losing interest half way.

Overall XM makes collecting and visualizing data super easy.

It just took some time to learn it, and that's not necessarily a bad thing.

Sole proprietor

This program makes it easy to distribute surveys for research.

It is a little hard to figure out what the program can do at first.

Safety specialist

There could be more indepth information given on the research.

Business Intelligence Analyst

There is a bit of a learning curve to the platform.

Graduate Assistant

There are so many embedded features, such as the ability to add a signature to the form, add questions that require file uploads, and different question types.  

Head of Consumer Insights

As I limit my experience with Qualtrics to building surveys, distributing them, and downloading the dataset to work on data processing and analyses using other tools, the platform does its job.

Clinical Trainee 

Qualtrics is not as intuitive for the new user and takes twice as long to build and test surveys.

Sales Executive

Qualtrics helps create surveys, collect responses, and analyze results seamlessly, automating the entire survey process.

If your questionnaire requirement is complex, qualtrics is the best option, but for simple straightforward questionnaires it is not a great option, Would love to have more standard / minimized templates targetting smaller use cases as well, The data loading time and search function could be improved

User Acquisition Specialist

I liked the ability to embed custom CSS into the surveys.

Principal

Easy to get feedback from friends and colleagues and to collaborate.

It barely takes any time to get to grips with it, it's easy to integrate with other tools, and I think it's reporting features are a lot more advanced than some of the other tools in the market.

Manager

I like the was we can see how the research is communicated

That, and the abundance of other customization options were a fantastic addition for us.

Core product for our work streams on customer research projects

Qualtrics improves the quality and accuracy of workers in the field, enabling them to reach the required categories with high precision.

It has one of the most user-friendly interfaces, it allows very complex logics, and offers questions types that you don't see in other tools.

Qualtrics Strategy & Research platform is so easy to use.

Technical Support Analyst

Qualtrics CoreXM puts the power of web design in your hands via something that is marketed as a "simple survey builder."

XM for Strategy & Research vs SurveyMonkey Apply Comparison (2026)

XM for Strategy & Research

SurveyMonkey Apply

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives