Smartlook vs Lucky Orange

Hotjar

Microsoft Clarity

Lucky Orange

Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

Smarlook is a qualitative analytics solution for websites & mobile apps with always-on recordings, heatmaps, automatic event, & funnels

Heatmaps

Visual Analytics

Data Visualization

Website Analytics

Some reviewers find Smartlook’s free version valuable for startups, and they appreciate the free trial and annual discounts. Some users say paid plans offer good functionality, but reviewers indicate the free plan is limited, and some users report paid plans feel expensive.

Value for money

Reviews for Smartlook come from a wide variety of industries, including marketing and advertising (15% of reviewers), apparel & fashion (8%), and consumer goods (7%). The most frequent use case for Smartlook cited by reviewers is heatmap analysis (76% of reviewers).

Smartlook

Web-based

iPhone

iPad

Android

Mouseflow

UXCam

Google Analytics 360

Pendo

Free

Enterprise

Product Operations Manager

the dasboard metrics are not entirely customizable

Analyst

It includes a mobile app, is accessible for free, and offers premium customers access to additional tools and functions, which is really helpful to me.

In particular, I really appreciate the real-time chat that allows to improve the conversion rate for those users who are not sure to get registered on your website.

Digital Marketing Manager

Using Smartlook's many filtering options, we can quickly locate what we're looking for.

I want to have the choice of viewing the recordings in a pop-up window or a panel on the same screen.

Full Stack Developer 

The least things about smartlook is that it doesn't show accurate data of cities.

I watch a few records at random and can tell what the user wants from our website.

SEO Executive

The tool does not work will when you have additional JS files in the page.

E-commerce manager

We used this tool for 2 years, it was very useful for use to record our customers interactions.

It's also critical for future development to keep an eye on how customers go through funnels.

Smartlook is a secret weapon for any mobile game studio, and if this product wants to tap into that market, its monetization needs to be adjusted.

As a result, we saw an increase in our website's conversion rate.

Digital Marketer

It is a very good tool to find and view real-time visitors what they are doing on your website and where they are dropping off so that you can fix the point.

I wouldn't say I like the blocking page after the trial ended because I wanted to show SmartLook to my colleague first before we decide if it has enough value for our business.

The price is higher compared with similar tools

Online marketing specialist

There are better apps for monitoring website traffic than this one. If you want to end a trial or a month subscription, just be careful to write them that you wish so in advance otherwise they will charge you even if you have removed your payment card in the account settings.

Project Manager 

Smartlook has provided us with great information on how our users are interacting with our site.

We decreased our churn rates by 20% in tutorial sequence.

General Accounting Head - GCC. & Regional Expert IMEA

First of all, the heatmaps within the software are so useful.

Owner — Digital Marketing

I do not like that all data is blocked after 1500 monthly visits on the free version — for all websites contained in one account.

vp of engineering

user interface looks old and can have better UX

Many people fear using screen recording because they think it is hard to do, but I can easily set this up and share recordings with my clients in minutes... for free.  

Senior Product Designer

Immediately we could see places on our site that could be enhanced because of being able to see our user's pain points more clearly.

Designer

Price should be more flexible for small scale users.

Advisor

The features it provides, particularly when beginning off as a free customer.

Founder & CEO

We are generally loving so far the functionalities it offers to our team to be able to understand the digital behaviour of our users with our beta tool

Smartlook as enabled us to be more knowledgeable about our users, and thus prioritize enhancements that truly benefit the user.

Integrated and Digital Marketing Strategist

Heatmaps also does not show % clicks on map, so missing some crucial analytical data

Marketing Manager

This information enabled me to make data-driven changes to improve lead generation.  

The "Pick an event on page" feature would have been nice to use, but didn't work with our Google Tag Manager implementation.

Head of Products

Great app to do qualitative analytics in user's natural environment helping faster product development.

I am still not sure if the first plan has suitable value for the money.

Product Manager

Not so transparent UX and workflow if I have both web and native mobile product.

Thanks to Smartlook, I better understand how certain web pages and landing pages are performing.

I hope our competitors will not discover this product before we take full advantage!

However, I still hope my competitors don't discover this tool.

I am writing this comment because developers are friendly, and they deserve success.

Doesn't have custom plan calculator or configurator.

Our main focus was on heatmaps, it was the reason why we implemented it.

These features allow me to improve my web-app.

Solid app for website traffic recording and easy to implement but there are cons with it...

I would like it better if this number were specific to each website.

The only negative - free version has limited options.

Frontend engineer

I implemented it, and our marketing team started looking into the videos thoroughly.

IT Project Manager

We are using a separate provider for that.

I appreciate how easy it is to start getting user insights from your website.

Media

This product is easy to use and really helped us when we tested our website.

Marketer

Really good tool to use that gives good insights - does what it does well

Pricing

Website Visitor Behavior

Features

Conversion Rate

Recording Website Sessions

Client Support

Session Recordings

Page Events

Mobile

Small Business

Large Enterprises

Mid-size Business

Freelancers

Some reviewers find Smartlook’s free version valuable for startups and small businesses, offering essential features and filters at no cost, with the option to upgrade as needs grow. They appreciate the free trial based on recordings and discounts for annual payments. Some users say the paid plans provide good functionality for the price. However, reviewers indicate the free plan is quite limited in data and features, which can be restrictive. Some users report that paid plans feel expensive for small businesses, and a few mention issues with VAT charges and refund policies.

Cisco

Tableau

Tableau is a business intelligence and analytics platform that enables users to connect to databases, create data visualizations, and share insights. The platform offers deployment options including cloud-based, self-hosted, and desktop environments with drag-and-drop functionality for building interactive dashboards. It features AI-based analytics capabilities, integration with Salesforce CRM, and supports visual storytelling and collaboration across organizations.

Engagement Tracking

Customer Segmentation

Conversion Tracking

Funnel Analysis

Most reviewers indicate Lucky Orange provides strong value for money, citing affordable pricing and useful features. They appreciate reasonable plans for small businesses, but some users report rising costs and data limits can be challenging for growing needs.

Reviews for Lucky Orange come from a wide variety of industries, including retail (13% of reviewers), marketing and advertising (10%), and computer software (5%). The most frequent use case for Lucky Orange cited by reviewers is heatmap analysis (58% of reviewers).

Crazy Egg

Fullstory

Build

Grow

Expand

Scale

Founder and Store Owner

The heatmaps and session recordings make it easy to see where visitors click, scroll, and drop off, which helps me improve my site layout and conversions.

Marketing manager

The data can be slow to load sometimes which is understandable and we have a lot of traffic on our site. But the biggest issue is watching recordings - if I scrub through videos they often pause and can't be played again, or start just showing the site footer and not the users actual interaction with the website which can be frustrating.

It’s an intuitive tool that provides valuable insights into user behavior, helping me make data-driven decisions to improve conversions and user experience.

Sales Manager

Functions including session recording, field surveys, heat maps, and funnel analysis become critical tools quickly seeing where users drop off, what interests them most, and how to maximize the experience.

We keep track of site usage, point up usability issues, and decide on the best course of action to improve the digital experience for every guest.

President

On numerous occasions, we were able to spot where customers may have had a rough experiece or something we noticed that may have lead to less time on the site.

I especially appreciated the ability to view detailed checkout funnels, clearly breaking down each step and showing exactly where users dropped off.

He who handles luckky orange from now on

The stats the website can provide, as in total views, where they come from, and the different segmentation it can provide (by time, by location, by browser, etc)

E-commerce and logistics coordinator

It's a little bix complex to understand, it has to improve the visual aspect, they would help to gather data easily.

A weekly report seems okay, but if there is any data you want to see I don't see why customers wouldn't just check on the app as opposed to rely on daily/weekly reports.

Performance Marketing Assistant

Not LO's fault but unfortunately it doesn't track data before it was downloaded so we had to wait a while to build data before we could look into our issues

Maybe if there were a way to contact customers who visited the site.

Already implementing adjustments to our store based on the data we collected with lucky orange.

Additionally, the session recordings were incredibly valuable for understanding real user behavior on the site.

Owner

I run a small one-person consultancy and the 5000 sessions (smallest tier) is still way more than I imagine will ever visit my site.

Ecommerce Manager

I can see the data on the screen but can't export it with all the needed data.  

Overall it's solid software with good features to help you optimise your website.

Managing Partner

It doesn't capture all sessions and I can't view the recording/live view on mobile.

Controller

overall it's a good app to run on your e-commerce website, I think that once it's fully set up it will have more power, but the set up can be difficult if you're not super experienced.

Everything is easy to find and filter and it has been useful to optimise our website, resulting

Ecommerce and Graphic Design Manager

Powerful tool to be able to understand how customers interact with our site and identify issues.

The fact I can really understand what is happen in my website, and change my website and marketing based on my clients experience

The display is intuitive and watching recordings back is very easy- which is what I was hoping to get with this app.

Co-Owner

Being picky, one minor issue with the heat map that was resolved in 10min with the support.

Front Desk Manager

It would help if recordings had some sort of filter to avoid duplicating and saving data.

For one,  I can see a bunch of important data about a user session in one place, what pages they visited, their dwell time, their entrance + exit pages, what device they used etc.

I wish there were tutorials how to analyze all data you get from LO, so you dont need to hire anybody to analiz the data.

It's not a bad thing per se, but to truly make the most of the analytics it provides requires time and effort and even then I am a bit unsure if I am underutilizing the tool.

It gives us all of the information we need to figure out what customers are looking at on our website.  

IT Manager

It made me realize there was a problem in the funnel much earlier than I anticipated, letting me focus on the pressing matter instead of wasting resources.

I'm reworking my user-flow so this tool is super helpful in determining what users gravitate towards.

Chief Marketing Officer

We were often peeking into Lucky Orange every single day to get an idea of how people were engaging with our offers. And the insight we gleaned from use behaviour on our site (with the help of Lucky Orange) allowed us to act faster in modifying our content and offer to address what people needed.

The occasional non-displaying screen recordings and the absence of bot identification are areas for improvement, but they don't overshadow the positive impact Lucky Orange has had on my ability to monitor and enhance user engagement on my website.

In hopping into an onboarding call with [sensitive content hidden] she quickly noticed the issue and made notes to follow up with sending me the details on how we can correct this.

The only downside is it’s not great to navigate on mobile

Support with real people that responds in real time.

IT Executive

Lucky Orange provides visitor recordings, which allow me to view how individual visitors are interacting with our website.

The screen recording functionality stands out as a particularly useful feature, allowing for an in-depth understanding of user interactions, and I find myself utilizing it frequently.

Product Marketing Specialist

This tool has truly given us a fresh perspective to spot and address those hidden issues.

Marketing Coordinator

I think one area with some room for improvement is the scroll screenshots.

Head of Business Development

Helped to implement positive changes after just a few days using it.

Head of Technology

It's been a good way for us to see where customers might be using the site differently to what we intended as well as a way to easily debug issues customers might have with different screen sizes and browser types.

Director of Marketing

That it integrates with Hubspot so that the website analytics data can be associated with each contact in our CRM.

Lucky Orange lets me see where visitors have been and what interests them most.

I think that even the free plan will help a lot of people get a sense of how their sites are working.

Heatmaps & Funnel Analysis are what I like most.

Inside Sales Manager

Honestly, in this age no mobile app is not going to cut it especially for a paid service.

Smartlook vs Lucky Orange Comparison (2026)

Smartlook

Lucky Orange

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives