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Qualtrics Market Research vs Pendo Comparison (2026)
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Good recommendations?
Qualtrics Market Research
4.7
(430)5
327
4
92
3
11
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Pendo
4.5
(238)5
142
4
86
3
7
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Identify invisible friction, accelerate adoption, and improve software experiences with analytics. Start collecting app and user data immediately with little to no engineering effort.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
430
5
4
3
2
1
327
92
11
0
0
- Value for money
- Ease of use
- Features
- Customer support
87%
would recommend this app4.5
238
5
4
3
2
1
142
86
7
1
2
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this appPros
“Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.”
Melissa R.
Administrator
“The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.”
Ginger S.
Graduate Student Academic Advisor
“Advanced survey logic: Handles complex skip logic and branching seamlessly.”
Melissa R.
Administrator
Pros
“The segmentation options are strong, so we can target messages by account tier, behavior, or region instead of blasting everyone. And the last one THE DARK THEMING, allowing teams to support any theme personalization without needing of code change.”
DK
Dhavalkumar K.
Principal User Interface Engineer
“The only draw back is that feature and page tagging can be tedious and take awhile. But I do like that I control what is tagged or not tagged and tracked.”
EC
Emilee C.
VP Product
“The ability to gather feedback directly within the app has streamlined our decision-making process and improved customer satisfaction.”
FM
Felicity M.
Project Manager
Cons
“Steep learning curve: Setting up advanced projects can be overwhelming for beginners.”
Melissa R.
Administrator
“Reporting (even the Results Dashboard) is lacking in functionality.”
Michael C.
Director of Survey Research
“It is a little hard to figure out what the program can do at first.”
VW
Victoria W.
Sole proprietor
Cons
“Some of the more advanced dashboards and exports feel a little rigid, and customizing reports beyond the built-in templates can be tedious.”
DK
Dhavalkumar K.
Principal User Interface Engineer
“Most things do not require any code updates on my end, but some do which can be annoying for my specific industry who upgrade slowly.”
EC
Emilee C.
VP Product
“Additionally, the pricing can be a barrier, especially for smaller teams or organizations looking to scale.”
AD
Antoine D.
Product Manager
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review4 months ago
Key features
- Total features118
- A/B Testing
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Agile Methodologies
- Alerts/Notifications
- Assessment Management
- Asynchronous Learning
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Blended Learning
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Compliance Management
- Conditional Logic
- Content Creation
- Content Library
- Content Management
- Contextual Guidance
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Linking
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Visualization
- Deadline Management
- Drag & Drop
- Electronic Forms
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Employee Onboarding
- Employee Portal
- Employee Profiles
- Employee Recognition
- Engagement Tracking
- Event Triggered Actions
- Face-to-Face
- Feedback Management
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Funnel Analysis
- Gamification
- Gantt/Timeline View
- Goal Setting/Tracking
- Guest Access
- HR Management
- Heatmaps
- Idea Management
- In-App Events Tracking
- In-App Training
- Interactive Content
- Interactive Reports
- Issue Management
- Issue Tracking
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Launch Management
- Learning Management
- Live Chat
- Machine Learning
- Market Data Analysis
- Media Analytics
- Milestone Tracking
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- Natural Language Processing
- Negative Feedback Management
- Offboarding
- Offline Access
- Offline Response Collection
- Orientation Workflow Management
- Pageview Tracking
- Panel Management
- Paper-Based
- Performance Metrics
- Personalization
- Phone-Based
- Planning Tools
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Prioritization
- Product Data Management
- Product Lifecycle Management
- Product Roadmapping
- Profitability Analysis
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Prospecting Tools
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Release Planning
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Requirements Management
- Resource Management
- Response Quotas
- Response Validation
- Retention Tracking
- Revenue Tracking
- Role-Based Permissions
- SSL Security
- Screen Activity Recording
- Search/Filter
- Self Service Portal
- Self Service Tools
- Self-paced Learning
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Site Search Tracking
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Software Testing Management
- Split Testing
- Statistical Analysis
- Status Tracking
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Timeline Management
- Training Management
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Onboarding
- User Research Analysis
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Monitoring
- Widgets
- Workflow Management
- Total features164
- A/B Testing
- API
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Agile Methodologies
- Alerts/Notifications
- Assessment Management
- Asynchronous Learning
- Audience Targeting
- Behavior Tracking
- Behavioral Analytics
- Benchmarking
- Blended Learning
- Brand Guidelines
- Brand Tracking
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Churn Management
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Competitive Analysis
- Compliance Management
- Conditional Logic
- Content Creation
- Content Library
- Content Management
- Contextual Guidance
- Conversion Rate Optimization
- Conversion Tracking
- Customer Database
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Portal
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Dashboard Creation
- Data Analysis Tools
- Data Coding
- Data Collection
- Data Import/Export
- Data Linking
- Data Modeling
- Data Quality Control
- Data Security
- Data Storage Management
- Data Visualization
- Deadline Management
- Drag & Drop
- Electronic Forms
- Email Management
- Email Marketing
- Email Reminders
- Employee Management
- Employee Onboarding
- Employee Portal
- Employee Profiles
- Employee Recognition
- Engagement Tracking
- Event Triggered Actions
- Face-to-Face
- Feedback Management
- For Mobile
- For Sales Teams/Organizations
- For Websites
- Funnel Analysis
- Gamification
- Gantt/Timeline View
- Goal Setting/Tracking
- Guest Access
- HR Management
- Heatmaps
- Idea Management
- In-App Events Tracking
- In-App Training
- Interactive Content
- Interactive Reports
- Issue Management
- Issue Tracking
- Knowledge Base Management
- Knowledge Management
- Landing Pages/Web Forms
- Launch Management
- Learning Management
- Live Chat
- Machine Learning
- Market Data Analysis
- Media Analytics
- Milestone Tracking
- Mixed Methods Research
- Mobile App
- Mobile Survey
- Monitoring
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multimedia Support
- Multiple Data Sources
- Multiple Site Management
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- Natural Language Processing
- Negative Feedback Management
- Offboarding
- Offline Access
- Offline Response Collection
- Orientation Workflow Management
- Pageview Tracking
- Panel Management
- Paper-Based
- Performance Metrics
- Personalization
- Phone-Based
- Planning Tools
- Predictive Analytics
- Predictive Pricing Models
- Pricing Analytics
- Prioritization
- Product Data Management
- Product Lifecycle Management
- Product Roadmapping
- Profitability Analysis
- Progress Tracking
- Project Management
- Project Planning
- Project Templates
- Prospecting Tools
- Prototype Creation
- Pulse Surveys
- Qualitative Comparative Analysis
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Release Planning
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Requirements Management
- Resource Management
- Response Quotas
- Response Validation
- Retention Tracking
- Revenue Tracking
- Role-Based Permissions
- SSL Security
- Screen Activity Recording
- Search/Filter
- Self Service Portal
- Self Service Tools
- Self-paced Learning
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Site Search Tracking
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Software Testing Management
- Split Testing
- Statistical Analysis
- Status Tracking
- Support Audio/Images/Video
- Survey Builder
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Task Management
- Template Management
- Text Analysis
- Third-Party Integrations
- Time on Site Tracking
- Timeline Management
- Training Management
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Management
- User Onboarding
- User Research Analysis
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visual Editor
- Visualization
- Web Tracking
- Web Traffic Reporting
- Website Analytics
- Website Monitoring
- Widgets
- Workflow Management
Integrations
- Total integrations38
- Adobe Analytics
- Amazon Redshift
- Annex Cloud Loyalty Experience Platform
- Calendly
- Chattermill
- ChurnZero
- ClickTale
- Confluence
- Contentsquare
- DataGrail
- Domo
- Dynamics 365 Business Central
- Elastic Enterprise Search
- Fivetran
- Freshdesk
- Fuel Cycle
- Fullstory
- Gainsight CS
- Genesys Cloud CX
- Glassbox
- Grade.us
- HelpDocs
- HubSpot CRM
- Igloo
- Infegy Starscape
- Jira
- Kantata
- LaunchDarkly
- LogRocket
- Looker
- Make
- Marketo Engage
- Medallia Agent Connect
- Pendo
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Slack
- Snowflake
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- TrustRadius
- Twilio Segment
- UserTesting
- Voxpopme
- WordPress
- Xoxoday
- Zapier
- Zendesk Suite
- Total integrations28
- Adobe Analytics
- Amazon Redshift
- Annex Cloud Loyalty Experience Platform
- Calendly
- Chattermill
- ChurnZero
- ClickTale
- Confluence
- Contentsquare
- DataGrail
- Domo
- Dynamics 365 Business Central
- Elastic Enterprise Search
- Fivetran
- Freshdesk
- Fuel Cycle
- Fullstory
- Gainsight CS
- Genesys Cloud CX
- Glassbox
- Grade.us
- HelpDocs
- HubSpot CRM
- Igloo
- Infegy Starscape
- Jira
- Kantata
- LaunchDarkly
- LogRocket
- Looker
- Make
- Marketo Engage
- Medallia Agent Connect
- Pendo
- Quantum Metric
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Slack
- Snowflake
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- TrustRadius
- Twilio Segment
- UserTesting
- Voxpopme
- WordPress
- Xoxoday
- Zapier
- Zendesk Suite
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