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Totango vs Custify Comparison (2026)

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Totango logo

Totango

Custify logo

Custify

Overview

Totango offers automated customer engagement management to drive conversions, boost retention and grow lifetime value. It enables you to close bigger deals faster by focusing on the right opportunities. It drive renewal rates up by ensuring customer success. It allows you to record events from your applications in real time and then analyze them. The solution is integrated with Saleforce and Marketo among others.

Custify is a cloud-based customer success platform designed to help SaaS businesses manage customer engagement and churn rate in the recurring revenue model. Key features include KPI tracking, activity creation, task assignment, client communications, and audience segmentation.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

3.7

33

5

4

3

2

1

7

18

3

2

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
41%
would recommend this app

4.9

135

5

4

3

2

1

118

16

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

“It´s possible to integrate other platforms with it and use it as input data”
JC

Julio C.

Communications Coordinator

“pricing tiers make confusions and Limited advance analytics”
Verified reviewer profile picture

Ranula G.

Software Engineer

“What makes or breaks it is how invested your line of business is in the solution, my peers from other lines of business saw great value in using Totango, but as my LoB didn't invest fully as we had our own self built tool, we never realised the full value.”
RH

Robert H.

Customer Success Partners

Pros

“Custify gives our CS team a single, clear view of account health, combining usage data, engagement, and risk signals in one place.”
VC

Veronica C.

Project Manager

“The health score framework, playbooks, and automation help CSMs stay proactive instead of reactive, while the intuitive UI makes it easy to onboard both new and experienced team members.”
Verified reviewer profile picture

Deeksha K.

Senior Customer Success Manager

“Good fit for a mid-sized CS team that has outgrown spreadsheets but doesn't need the cost or complexity of an enterprise suite.”
Verified reviewer profile picture

Juan M.

Responsable de Infraestructura

Cons

“The combination of a confusing setup, limited functionality in key areas, slow performance, and extremely slow support responses makes it difficult to rely on the platform.”
OY

Olivia Y.

Head of Customer Success

“The UX is unintuitive and outdated, which makes basic workflows more time-consuming than they should be.”
OY

Olivia Y.

Head of Customer Success

“Integrations are clunky and harder to configure than they should be.”
OY

Olivia Y.

Head of Customer Success

Cons

“Sometimes we have issues with delayed email sends.”
JM

Juan M.

Consultant

“The way our subscriptions are setup causes some issues with health scores if there are multiple subscriptions for the same customer.”
JB

Justine B.

Head of Sales and CS

“I don't enjoy how the UI is organized on the company 360 with each type of record ordered by group. ”
NR

Nicole R.

Chief Customer Officer

  • Vendor responds to reviews
  • Last review8 months ago
  • Vendor responds to reviews
  • Last review3 months ago

Key features

  • Total features33
  • AI/Machine Learning
  • API
  • Account Alerts
  • Account Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • CSAT Survey Structure
  • Campaign Management
  • Cancellation Management
  • Churn Management
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Configurable Workflow
  • Contact Management
  • Conversion Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Health Score
  • Knowledge Management
  • Lead Management
  • Lifecycle Management
  • Messaging
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • NPS Survey Structure
  • NPS of Customers
  • Negative Feedback Management
  • Onboarding
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-time Alerts
  • Renewal Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Onboarding
  • Visual Analytics
  • Widgets
  • Win/Loss Analysis
  • Workflow Automation
  • Workflow Management
  • Total features67
  • AI/Machine Learning
  • API
  • Account Alerts
  • Account Management
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • CRM
  • CSAT Survey Structure
  • Campaign Management
  • Cancellation Management
  • Churn Management
  • Cohort Analysis
  • Collaboration Tools
  • Communication Management
  • Complaint Monitoring
  • Configurable Workflow
  • Contact Management
  • Conversion Tracking
  • Customer Data Management
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Integration
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Email Campaign Management
  • Email Management
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Health Score
  • Knowledge Management
  • Lead Management
  • Lifecycle Management
  • Messaging
  • Monitoring
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • NPS Survey Structure
  • NPS of Customers
  • Negative Feedback Management
  • Onboarding
  • Performance Metrics
  • Predictive Analytics
  • Product Data Management
  • Real-Time Data
  • Real-Time Notifications
  • Real-time Alerts
  • Renewal Management
  • Reporting & Statistics
  • Reporting/Analytics
  • Revenue Management
  • Review Monitoring
  • Search/Filter
  • Sentiment Analysis
  • Survey/Poll Management
  • Surveys & Feedback
  • Task Management
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Usage Tracking/Analytics
  • User Onboarding
  • Visual Analytics
  • Widgets
  • Win/Loss Analysis
  • Workflow Automation
  • Workflow Management

Integrations

  • Total integrations11
  • Chargebee
  • Dropbox
  • Freshdesk
  • Freshsales
  • GoodData.AI
  • Google Docs
  • HappyFox Workflows
  • HubSpot CRM
  • Jira
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • NetSuite
  • Pipedrive
  • Recurly
  • RudderStack
  • Salesforce Nonprofit Cloud
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Skilljar Customer Education
  • Slack
  • Stripe Payments
  • Twilio Segment
  • Wootric
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho CRM
  • Total integrations19
  • Chargebee
  • Dropbox
  • Freshdesk
  • Freshsales
  • GoodData.AI
  • Google Docs
  • HappyFox Workflows
  • HubSpot CRM
  • Jira
  • Microsoft 365
  • Microsoft Outlook
  • Microsoft Teams
  • NetSuite
  • Pipedrive
  • Recurly
  • RudderStack
  • Salesforce Nonprofit Cloud
  • Salesforce Sales Cloud
  • Salesforce Service Cloud
  • Skilljar Customer Education
  • Slack
  • Stripe Payments
  • Twilio Segment
  • Wootric
  • Xero
  • Zapier
  • Zendesk Suite
  • Zoho CRM

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