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WebEngage vs MoEngage Comparison
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Overview
WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and...
MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners...
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
Starting from
199
/user
Per year
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
Starting from
No pricing info
- Free trial available
- Credit cardless trial
- Free account
- Subscription based
User reviews
Pros
Overall it's brilliant, I will recommend WebEngage if you want to automate customer journeys and send hyper-personalised cross-channel communications to customers.
Sushant K.
Co-Founder
It will then help you in creating automated workflows to build efficiencies. This is a great tool for marketers and will go a long way in boosting your organization's digital capabilities.
WebEngage is a seamless easy-to-integrate, easy-to-grasp peace of mind that yields great engagement with effortless execution, highly recommend to all business sizes.
Pros
Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.
The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past.
Cons
I don't see any ROI in this, it's too costly compared to features it provides. If you have decent tech team, you can custom build most of the features directly.
The UI is a bit complicated to understand and needs a proper walkthrough from experts. Notification Delivery rates suffered when we achieved scale.
Any user level has access to customer data which could pose a risk at any time. This needs to be looked into.
Cons
The database structure and lack of readability of names was difficult to get used to.
The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.
SAURABH P.
Business Analyst
The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data.
Deepa K.
Campaign Specialist
Key features
- Total features125
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Attribution Modeling
- Authentication
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Connectors
- Data Import/Export
- Data Integration
- Data Source Connectors
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Monitoring
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Experience Management
- Feedback Management
- For Marketers
- Funnel Analysis
- GDPR Compliance
- Gamification
- Geotargeting
- In-App Events Tracking
- Interaction Tracking
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- List Management
- Live Chat
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Mobile Survey
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multivariate Testing
- Negative Feedback Management
- Notification Editor
- Notification Scheduling
- Offline Response Collection
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Process/Workflow Automation
- Push Notifications
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Retention Tracking
- Revenue Tracking
- Review Monitoring
- Review Notification
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Sales Pipeline Management
- Scheduled/Automated Reports
- Segmentation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Text-to-Win
- Third-Party Integrations
- URL Customization
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
- Total features86
- A/B Testing
- AI/Machine Learning
- API
- Abandoned Cart Saver
- Access Controls/Permissions
- Action Management
- Activity Dashboard
- Activity Tracking
- Alerts/Notifications
- App Notifications
- Attribution Modeling
- Authentication
- Autoresponders
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting
- CAN-SPAM Compliance
- CRM
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Tracking
- Channel Management
- Churn Management
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Communication Management
- Contact Database
- Contact Management
- Content Analytics
- Content Creation
- Contextual Targeting
- Conversion Rate Optimization
- Conversion Tracking
- Coupons
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Surveys
- Customizable CTAs
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Connectors
- Data Import/Export
- Data Integration
- Data Source Connectors
- Data Visualization
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Email Campaign Management
- Email Management
- Email Marketing
- Email Monitoring
- Email Tracking
- Engagement Tracking
- Event Triggered Actions
- Experience Management
- Feedback Management
- For Marketers
- Funnel Analysis
- GDPR Compliance
- Gamification
- Geotargeting
- In-App Events Tracking
- Interaction Tracking
- KPI Monitoring
- Landing Pages/Web Forms
- Lead Capture
- Lead Generation
- Lead Management
- Lead Qualification
- List Management
- Live Chat
- Location-Based Marketing
- Marketing Automation
- Mobile Access
- Mobile Alerts
- Mobile Optimization
- Mobile Survey
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multivariate Testing
- Negative Feedback Management
- Notification Editor
- Notification Scheduling
- Offline Response Collection
- Performance Metrics
- Personalization
- Predictive Analytics
- Predictive Modeling
- Process/Workflow Automation
- Push Notifications
- Question Branching
- Question Library
- Question Piping
- ROI Tracking
- Randomization
- Real-Time Analytics
- Real-Time Data
- Real-Time Notifications
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Response Management
- Response Quotas
- Response Validation
- Retention Tracking
- Revenue Tracking
- Review Monitoring
- Review Notification
- SMS Marketing
- SMS Messaging
- SMS Notifications
- Sales Pipeline Management
- Scheduled/Automated Reports
- Segmentation
- Sentiment Analysis
- Single Page View
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Template Management
- Text-to-Win
- Third-Party Integrations
- URL Customization
- Uninstall Tracking
- Visual Analytics
- Visual Workflow Management
- WYSIWYG Editor
- Web Notifications
- Website Analytics
- Website Visitor Tracking
- Workflow Management
Integrations
- Total integrations19
- Constant Contact
- Gmail
- Google Analytics 360
- Google Calendar
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Outlook
- PayPal
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twilio
- Twitter/X
- WooCommerce
- WordPress
- Xero
- Zapier
- Zendesk Suite
- Total integrations23
- Constant Contact
- Gmail
- Google Analytics 360
- Google Calendar
- HubSpot CRM
- Mailchimp
- Meta for Business
- Microsoft Outlook
- PayPal
- Salesforce Sales Cloud
- Shopify
- Slack
- Stripe
- Twilio
- Twitter/X
- WooCommerce
- WordPress
- Xero
- Zapier
- Zendesk Suite
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