Salesforce Marketing Cloud vs MoEngage Comparison

Easy to use Good customer support Single point contact for all customer needs

Data mismatch interns of other marketing platforms

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

We felt MoEngage is priced little high compared to others in the market

They really are the Sherpas of advertising they will basically guide you through what to do and where to advertise and what's going to be most effective for your business.

There's not many complaints as with all marketing campaign campaigns you doing have to invest some time into it to make sure it's successful.

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Plethora of options for Marketing Automation and Helps with the Machine learning aspect to target and analyse user behavior

Nothing Particularly. Have sometimes faced certain issues while targeting and segmenting my audience

The marketing campaigns can be better manager by using this software by using targeting and waterfall and funnel reporting

Bugs are present as this is a new product and changes are happening daily

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

Ease of using the platform to segment the customers, messaging templates for push notifications, and the options to customize my CTA. For Email Marketing too, MoEngage is really easy to use.

At times, we had issues with the slowness of the platform and the data that was being captured through our app but then everything was fixed quite quickly.

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.

None noticed yet. Tough to find a flaw so far.