CleverTap vs MoEngage

Amplitude

Mixpanel

Fullstory

Amplitude is a mobile analytics platform focused on providing access to the behavioral layer of user data

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Fullstory surfaces the sentiment between clicks so enterprises can create better products and experiences that win lifelong loyalty.

Make the most of your push notifications by reaching the maximum number of users who want to hear from you. With CleverTap Increase push deliverability to 80% for opted in users.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

App Notifications

Automated Scheduling

Behavior Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Campaign Tracking

Channel Management

Churn Management

Cohort Analysis

Communication Management

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Journey Mapping

Customer Segmentation

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Engagement Tracking

Event Triggered Actions

Funnel Analysis

Geotargeting

In-App Events Tracking

Landing Pages/Web Forms

Lead Nurturing

Location-Based Marketing

Marketing Automation

Mobile Access

Mobile Alerts

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Communication

Multi-Channel Marketing

Multiple Data Sources

Multivariate Testing

Notification Scheduling

Performance Metrics

Personalization

Predictive Analytics

Push Notifications

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Reporting/Analytics

Reporting & Statistics

Retention Tracking

Revenue Tracking

ROI Tracking

Segmentation

SMS Messaging

SMS Notifications

Social Marketing

Social Media Monitoring

Template Management

Third-Party Integrations

Trend Analysis

Uninstall Tracking

Web Notifications

Website Analytics

Website Visitor Tracking

Workflow Management

CleverTap

Web-based

Linux

iPhone

iPad

Android

Windows

Braze

MoEngage

OneSignal

Iterable

Firebase

NVECTA

Basic

Tech Lead

handling notification, marketing campaign handling , Native Display handling

Senior Manager - Marketing

The segmentation and targeting across multiple platforms like SMS, WhatsApp, Push Notifications is very easy to use and also very accurate.

Owner

My first lucky I had to pay out 6,900.00 my second lucky came and they want me to pay out 10,100.00.

I’m into it for 10,000.00 USD, but I’m from Canada so that 13,500.00 they owe me and will not pay me.

Mobile application developer 

User tracking, campaign management, notifications,user activity tracking,

Manager Analytics

The interface is very easy to use and helps in setting up a campaigns

I was to do 120 clicks a day and I would be paid to do this.

sensitive content hidden] should be held responsible as well as the customer service girl [sensitive content hidden].

They have scammed me and they should not be able to do this to people.

Learn from my mistake and stay clear or Clever Tap.

Chief Marketing Officer

Clevertap offers a lot of the same features of marketing automation platforms like Braze & Leanplum for a much more affordable price, and is startup-friendly for that reason.

Director product

Your product documentation is not always updated "we recently wanted to implement web push feature of yours but due to stale documentation and poorly informed custom service team it took us a quarter .

The response from the Clevertap team is excellent.

Senior Analyst

Clevertap has been essential part of business  since last five years to target users basis their journey and nudge at the right time in their journey to convert to customers.

Product Analyst

Versatility of Features - there are a lot of things which can be done from a single platform - right from measuring success of a feature to launching a campaign

I've been relying on Clevertap for about 3 years now, mostly because it's an affordable option for what I need, which is email marketing automation & push notifications/user engagement.

Sr. Executive Content Writer 

If we want to send single push notification on several times, we need to schedule it manually.

Data anaytics

customer awareness, increased conversion from download to full log, journey tracking, etc.

Campaign Specialist

Once a journey is published, you will not be able to change any of the trigger or segmentation node within it.

Sr Android Developer

User segmentation and journey tracking is a very best feature of this platform.

Software Engineer

The website sometimes is laggy and does not respond especially when multitasking while looking into user activity.

Product Manager

User logs via CleverTap events are not present much like Mixapanel.  

Business Analyst

Sometimes the platform is super slow and does not load at all out of working hours.

Product Owner

UI and labels can still be improved, sometimes the terms they use get me confused.

SDE III

Pricing is slightly on the higher side when scale of events is very huge.

Product manager 

Tech specs csn be improved and documentation csn be

I liked that campaign segmentation and analytics becomes easy to execute using Clevertap.

Interface is easy to use .Best thing I like about CT is it's simple interface to create funnels

It's easy to integrate, has a clean and user-friendly dashboard and tons of other features that are really useful.

Manager Marketing

Push Notifications reachable to consumers is good

Operations

Very buggy, and load times need to improve to have a better experience

it is easy to use when you already have the practice and knowledge, and also of all the insights it gives you to know your customers better

I also have appreciated the customer support team offering timely assistance whenever I need it.

Software Engineer 2

Impact could be easily visualised from the very first day itself.

Head of Product

Was hard to implement when using hybrid languages

Data Engineer

Co-CEO & Co-Founder

We are more than happy with current product and future roadmap.

Expecting things to be more fast and furious 😅 (being greedy).

Is a software that can grow with your business

CTO/Founder

CleverTap is a great entry-level customer engagement platform.

Email Marketing Specialist

It take more time to segment data when you work on large database.

CleverTap is far more expensive tool than others.

Pricing

Customer Support

Training and Learning Curve

User Journey

User Interface

Ease of Use

Team Reports

Website and Web

Freelancers

Large Enterprises

Small Business

Mid-size Business

WebEngage

WebEngage is a customer data platform & marketing automation suite that makes user engagement & retention simplified and highly effective for consumer tech enterprises and SMBs.

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized platform. It is a comprehensive and user-friendly solution to all your behavioural app analytics, user engagement and retention needs.

Marketo Engage

Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.

MoEngage Marketing Platform helps businesses grow their customer lifetime value by engaging them throughout their lifecycle with personalized communication.

CleverTap vs MoEngage Comparison (2026)

CleverTap

MoEngage

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives