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CleverTap vs MoEngage Comparison

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Overview

Category Leaders

CleverTap helps you retain your mobile users. It brings together user data with an omnichannel approach on a centralized...

MoEngage is an insights-led customer engagement platform for consumer brands, that empowers marketers and product owners...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

ic-pricetag

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.4

56

5

4

3

2

1

30

21

4

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.3

58

5

4

3

2

1

20

36

2

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
98%
would recommend this app

Pros

They have a fantastic customer success team that has been very responsive to all our calls and emails. The results have been amazing.
Additionally, we find the ability to drill down into the user's timeline of app events pretty useful to identify issues with the work flow and how to improve the UX.
The initial free package is generous and allows to do much before paying the first time. Customer support is fantastic.

Pros

Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.
The overall experience is nice with this product. It's feasible for every kind of user and also doesn't contain any kind of complex features.
The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past.

Cons

Expecting things to be more fast and furious 😅 (being greedy).
Error with real time data - a lot of times data for last 1-2 hrs is incorrect. It needs a certain value of events to be fired to be shown on dashboard.
It's just become a bit costly now for smaller companies.

Cons

The database structure and lack of readability of names was difficult to get used to.
The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time.
The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data.
  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review9 months ago

Key features

  • Total features83
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Authentication
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • In-App Events Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • Total features86
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • App Notifications
  • Authentication
  • Automated Scheduling
  • Autoresponders
  • Behavior Tracking
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Channel Management
  • Churn Management
  • Cohort Analysis
  • Communication Management
  • Contact Management
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Activity Tracking
  • Customer Database
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard
  • Data Import/Export
  • Data Source Connectors
  • Data Visualization
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Management
  • Email Marketing
  • Engagement Tracking
  • Event Triggered Actions
  • For Marketers
  • Funnel Analysis
  • Gamification
  • Geotargeting
  • In-App Events Tracking
  • KPI Monitoring
  • Landing Pages/Web Forms
  • Lead Management
  • Lead Nurturing
  • Location-Based Marketing
  • Marketing Automation
  • Mobile Access
  • Mobile Alerts
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Marketing
  • Multivariate Testing
  • Notification Editor
  • Notification Scheduling
  • Performance Metrics
  • Personalization
  • Predictive Analytics
  • Process/Workflow Automation
  • Push Notifications
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • Retention Tracking
  • Revenue Tracking
  • SMS Marketing
  • SMS Messaging
  • SMS Notifications
  • Segmentation
  • Single Sign On
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Surveys & Feedback
  • Template Management
  • Third-Party Integrations
  • Trend Analysis
  • Uninstall Tracking
  • Visual Analytics
  • Visual Workflow Management
  • Web Notifications
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations21
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations22
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter/X
  • WooCommerce
  • WordPress
  • Zapier