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Nicereply vs SmartSurvey Comparison (2026)

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Good recommendations?

Nicereply

SmartSurvey

Overview

Online customer satisfaction survey software, including CSAT, Net Promoter Score & Customer Effort Score.

The UK-based & secure survey management tool for creating, distributing, managing, and analysing responses for unlimited surveys.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.7

283

218

Value for money

Ease of use

Features

Customer support

87%

would recommend this app

4.6

114

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

Pros

“allows us to see our own mistakes or what we are doing wrong and serves to improve each day more and fight because customers feel satisfied with the service and the product they acquire”

Renata H.

business administrator

“I'd say best thing about Nicereply is its variety when it comes to the surveys, it provides everything you need for your department, to get every feedback from your customers.”

Emily M.

Customer Service Director

“Really user-friendly platform that gets you all the necessary data needed and lets you drill down easily where you want to find more information.”

Stella H.

Customer Care Supervisor

Pros

“We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations.”

Nicole Y.

Administrator

“Looks professional for users.”

Gill H.

Marketing and Fundraising

“All of my concerns were answered very clearly by [sensitive content hidden]. When the time comes for the live survey I'm planning I will definitely use Smart Survey it beats Survey Monkey by miles. ”

David P.

Webmaster

Cons

“We currently read and manipulate everything manually in a SQL tool as NiceReplys reporting isn't as robust as we need.”

Tess B.

Business Operations

“The rating sometimes can be unfair sometimes”

Marina B.

BSA

Cons

“The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing.”

Gill H.

Marketing and Fundraising

“It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved”

Trevor H.

Product Trainer

“One of the most negative things about it are some of the free features that require upgrading to the Professional version.”

Joshua F.

File Clerk/ Receptionist/Office Services