SmartSurvey Pricing, Features, Reviews & Comparison of Alternatives


Online survey & questionnaire tool

4.57/5 (49 reviews)

SmartSurvey overview

SmartSurvey is tool which allows users to create, distribute, manage, and analyze responses to an unlimited number of surveys and questionnaires. The software is suitable for use across a range of organization types, including education, government, business, and not-for-profit, and can be used to gather responses from clients, partners, suppliers, students, patients, and more.

SmartSurvey includes a range of question types, allowing users to select from basic multiple choice, text box, ranking, and choice matrix questions, and advanced Likert scale, net promoter score (NPS), continuous sum, and semantic differential questions. Users can customize the fonts and text sizes of questions, add ‘other’ choice fields and comment boxes, apply text and answer validation, randomize answer choices, and more. Frequently-used questions can be saved into a question library, from which they can be instantly added to new surveys. Skip logic can be utilized to hide irrelevant pages based on previous answers, and response piping automatically inserts previous responses into upcoming questions.

SmartSurvey allows users to distribute survey invitations via bulk email and SMS, with the ability to send reminders and track invite statuses, open rates, views, opt-outs, and failures. Surveys can also be embedded in web pages with a copy-and-paste embed code, and shared across social media. Response quotas and end dates can be set to manage the number of responses for each survey, and emails can be sent out to users every time a new response is received. SmartSurvey’s analytics and reporting tools allow users to view responses in real-time, export data for further analysis, analyze text, filter responses using specific criteria, create custom charts, and more.


Starting from
Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

SmartSurvey screenshot: SmartSurvey includes a range of question typesSmartSurvey screenshot: Users can edit and customize questionsSmartSurvey screenshot: Surveys can be distributed by email, SMS, social media, and embedded in websitesSmartSurvey screenshot: Survey responses can be viewed in real-timeSmartSurvey screenshot: Users can create custom charts and graphs in SmartSurvey

SmartSurvey reviews

Value for money
Ease of use
Customer support
Nicholas Buchanan

Quick to start, good support, but it can also take some time to figure out all the details

Used daily for less than 6 months
Reviewed 2017-11-01
Review Source: Capterra

I've been using SmartSurvey for social science research for about 6 weeks now, and agreed to write a brief review and first impressions of the product and my experience using it in return for a not-for-profit discount on the product. I'm using the service to conduct open-ended social scientific questionnaires about how online communities help people care for those with chronic health conditions, and have so far found SmartSurvey to be quite a nice way for doing so. It allows me to post links to surveys within online communities and efficiently each a globally distributed population. I was originally attracted to the product because I needed a service provider that adhere to EU data privacy laws but offer a product that is in English (since this my native language and the common language of my respondents). A lot of the US providers could not meet the requirements, especially regarding data deletion. SmartSurvey quickly responded to a question I had on this account and told me they could guarantee that upon request, survey data would be deleted from active servers within a week and from backups within 30 days. Most US providers could not come close to guaranteeing this. While you can get a basic survey going quickly, there is a lot of customizability on the back end, and this can take some time to learn. My experience is that documentation is good and support tickets I have submitted have always been answered promptly and helpfully.

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Pamela Clark

Fantastic! Exactly what we need to be able to collate information effectively.

Used other for 1-2 years
Reviewed 2018-02-13
Review Source: Capterra

The ease of use and simplicity of the programme. I am creating the surveys on behalf of Local Authority Building Standards Scotland. We are currently looking at our membership and require to see if we are currently meeting their needs and where we need to improve. Smart survey as a tool to be able to collate this information is fantastic and the fact that it produces the tables and diagrams for you and makes us as a group move on from the spreadsheet and having to interrogate the information provided saving on valuable man hours as the admin and management team are put together from staff from the 32 Local Authorities and this is not a job we are paid to do this is just for us to hopefully in Scotland improve the services we provide to the customer. We issued our 1st survey at the beginning of February and still have 2 weeks for it to run but it is brilliant seeing the information coming in and being able to see we are making progress and that we are not to far of the mark. The way it is presented is very easy to analysis with lots of tools available to assist. If stuck customer helpline is exactly what is says on the tin question to small or silly.

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Charles Sharp

Extremely easy to use questionnaire software, suitable for both small and large organisations

Used weekly for less than 6 months
Reviewed 2017-07-05
Review Source: Capterra

Affordable, flexible questionnaire design, administration and managementIt is very easy to set up a questionnaire, and there is a very good range of question types and answers. Images and video can be embedded in a question, broadening the design. The design-test-redesign cycle is well implemented. The whole questionnaire can be easily branded to give a unique look. Deployment is simple, and with multiple versions easily set up. Usefully for a forum, it is possible to produce a print copy of on-line survey with ease, so that the same questionnaire can be used on street stalls or visiting where online use is not possible or low. There is also support for publishing links to the survey via social media such as Twitter or Facebook. Analysis facilities are good, with basic summaries and a frequency count of answers immediately available. This aids continuous tracking of the survey. There are good export features, so data can be moved to Excel or R for more detailed review. I found this a very useful software suite and can wholeheartedly recommend it. The speed at which a survey can be prepared and sent out, and distributed via a variety of means such as email lists, social media or web sites makes it a very effective tool for carrying out a wide variety of consultations, such as in planning and community surveys. Local authorities would benefit from a slightly more expensive version that could allow them to get to know their community views in greater depth.

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Robin Rajan

Satisfactory surveys with verified information

Used daily for 1-2 years
Reviewed 2018-04-04
Review Source: Software Advice

This is the only survey which verifies the demographic information of the attendee of a survey that is created thus making it more legitimate.

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Suzanne Moore (nee Hodgson)

Easy to use product, with great customer service

Used weekly for less than 6 months
Reviewed 2017-11-14
Review Source: Capterra

High quality surveys are straightforward to put together and send to a large number of people.We are using SmartSurvey to gather views from both our employees and our customers. We have set up a few surveys now, collecting responses in the form of free text boxes, radio buttons and drop downs. The dashboard is easy to navigate. It is helpful to have the option to use pre-programmed questions and our own corporate template. The response formats are professional and the skip logic is easy to implement. There are comprehensive online guides for each stage of creating and using the survey. Where we needed additional help, the customer service was prompt.

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SmartSurvey pricing

Starting from
Pricing options
Free trial
View Pricing Plans

14-day free trial, no credit card required.

Basic: free
Pro: £25/month or £270/year
Business: £50/month or £540/year

Custom enterprise plans are also available.

Discounted plans are available for nonprofit organizations.

SmartSurvey features

Automatic Notifications
Automatic Reminders
Calendar Management
Custom Fields
Customizable Branding
Customizable Templates
Data Import/Export
Email Integration
Reporting & Statistics
Social Media Integration
Third Party Integration

Activity Dashboard (182 other apps)
Activity Tracking (132 other apps)
CRM Integration (118 other apps)
Contact Database (113 other apps)
Customer Database (126 other apps)
Customizable Reporting (135 other apps)
Electronic Payments (118 other apps)
Mobile Integration (121 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Category Leaders ranking


#10 in Survey

View full ranking

GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.

SmartSurvey also features in these categories:

Additional information for SmartSurvey

Key features of SmartSurvey

  • Survey templates
  • Multiple question types
  • Real-time results
  • Data export to Excel, CSV, PDF & Word
  • Advanced filtering & cross-tabulation
  • Bulk email
  • Custom tracking links
  • Skip logic & response piping
  • Customizable branding
  • Scheduled reports
  • Survey authentication
  • Text analysis
  • API access
  • Multiple languages
  • Question randomization
  • SMS distribution
  • Text & answer validation
  • Rich media questions
  • Automatic scoring
  • Survey response notifications
  • Theme designing tool
  • Scheduled invitations
  • Email reminders
  • Email status tracking
  • Contact management
  • Question library
  • Theme library
  • Response quotas & limits
  • IP blocking
  • Results summary
  • Result filtering
  • User permissions management
  • Branching
  • Role-Based Permissions
  • Third Party Intergration
  • Template Management
View All Features


Multiple question types are included, including ranking, rating, and open-ended questions, and users can randomize answer options, add custom validation prompts, mark questions as mandatory, set word count limits, and create ‘other’ choice fields to reduce incomplete, inaccurate, and invalid responses.

Surveys can be customized with brand logos, background images, colors, and fonts, with the ability to adapt built-in themes or create designs from scratch using HTML and CSS.

Users can distribute their surveys via SMS, email, social media, or by embedding forms into their website using SmartSurvey’s survey embed code.

Response quotas and survey end dates can be set, and users can track the completion rate for each survey.

Customized themes and frequently-used questions can be saved into libraries in SmartSurvey, and users can also upload documents and images to be used in surveys.

Responses can be viewed in real-time, and users can create custom charts and graphs to summarize results.