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SmartSurvey vs Trustpilot Comparison (2026)

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Good recommendations?

SmartSurvey

Trustpilot

Overview

The UK-based & secure survey management tool for creating, distributing, managing, and analysing responses for unlimited surveys.

A customer review management tool that brings businesses and consumers together through reviews.

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

/user

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

299

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.6

114

Value for money

Ease of use

Features

Customer support

94%

would recommend this app

4.5

1.2K

789

300

Value for money

Ease of use

Features

Customer support

74%

would recommend this app

Pros

“We use SmartSurvey for a variety of functions (assessment tools, customer feedback, key documentation) and it's adaptable enough to work in all these situations.”

Nicole Y.

Administrator

“Looks professional for users.”

Gill H.

Marketing and Fundraising

“All of my concerns were answered very clearly by [sensitive content hidden]. When the time comes for the live survey I'm planning I will definitely use Smart Survey it beats Survey Monkey by miles. ”

David P.

Webmaster

Pros

“Dispute processes can be time‑consuming, and many advanced features—such as deeper analytics and customization—are tied to paid plans. Despite this, Trustpilot remains a strong and widely recognized review platform, especially useful for businesses focused on credibility, visibility, and customer trust.”

Radha S.

Legal Assistant

“No control over our brand's reviews, prioritizes brand reviews rather than product reviews, can't group reviews to populate on one product page which was important for our business as we have lots of different prints available in the same product but they are all different skus and not variants.”

Cameron M.

Graphic Design and Ecommerce Manager

“What I liked least about Trustpilot was the limited control businesses have over negative or misleading reviews. While transparency is important, disputing or removing reviews that appear inaccurate or unfair can be challenging and time‑consuming.”

Radha S.

Legal Assistant

Cons

“The verification for logging in every time, the difficulty sending test emails and the time taken to get an automated support response are all very disappointing.”

Gill H.

Marketing and Fundraising

“It's really hard to think of what I like least about Smart Survey but perhaps exporting data could be improved”

Trevor H.

Product Trainer

“One of the most negative things about it are some of the free features that require upgrading to the Professional version.”

Joshua F.

File Clerk/ Receptionist/Office Services

Cons

“The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.”

Karen M.

Managing Editor

“My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers.”

Stefanos L.

CEO

“Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.”

Suzanne L.

Head of CRM