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Adaptive from Workday vs Google Analytics 360 Comparison (2026)

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Adaptive from Workday

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Overview

Workday Adaptive Planning is a cloud-first planning software that powers company-wide, continuous planning. At Workday, we are powering a new generation of enterprise planning and analysis to drive business agility in a fast moving world.

Enterprise-level analytics platform for marketers, BI staff, and online businesses to gain insights into customer website interactions.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

No videos yet

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

Free

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

235

5

4

3

2

1

130

90

13

2

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
75%
would recommend this app

4.7

8.1K

5

4

3

2

1

5.8K

1.9K

253

19

4

  • Value for money
  • Ease of use
  • Features
  • Customer support
86%
would recommend this app

Pros

“We can turn around our financial results so much faster than we previously could, and then use those values to project out a rolling forecast easily once the initial formulas are set up.”
EP

Emily P.

Finance Manager

“It has all of the key integrations making the data reliable and in sync with major accounting systems”
PD

Pat D.

Sr. Director, Finance

“Many benefits within the platform cloud based excellent insights backed by your own data takes away the financial guess work gives hard driven facts”
JG

Julie G.

Finance manger

Pros

“It has helped improve website management, campaign tracking, and overall business visibility by providing more accurate and actionable insights. While setup and ongoing optimization require technical knowledge, the long-term benefits in reporting, performance analysis, and strategic planning make it a worthwhile investment for growing businesses and enterprise teams.”
SP

Sonu P.

Systems Analyst

“It has given us a fresh perspective and insight into our customer's online behavior that we were missing before, thus helping us to tailor specific marketing campaigns on-the-fly as needed. ”
Verified reviewer profile picture

John J.

CEO

“Integration with the rest of the Google Marketing Platform (Search Ads 360, Display & Video 360) is seamless if you're already in that ecosystem.”
BD

Bharati D.

Director

Cons

“The only thing I had an issue with was after the update of the workday; there was not a clear enough explanation of how to navigate the apps.”
JM

J'moris M.

Professional Reviewer

“theres too much competition in software options for any company to not offer a free or trial package one can afford.”
AW

April W.

administration

“Still needs work as many AI tools do, and I think that part was probably deployed too soon, tbh.”
CG

Carrie G.

Data Specialist

Cons

“Customization in the standard UI still feels limited compared to building your own dashboards on top of the exported data.”
BD

Bharati D.

Director

“Some areas of the interface can feel overly technical, and configuration errors may impact reporting accuracy if not monitored carefully.”
SP

Sonu P.

Systems Analyst

“The biggest downside is that it can feel complex, especially for less technical users.”
PG

Parsa G.

Sr AI Analyst

  • Vendor responds to reviews
  • Last review2 months ago
  • Vendor responds to reviews
  • Last review2 months ago

Key features

  • Total features134
  • "What If" Scenarios
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Asset Lifecycle Management
  • Audit Trail
  • Augmented Analytics
  • Bank Reconciliation
  • Behavior Tracking
  • Benchmarking
  • Budget Management
  • Budgeting/Forecasting
  • Business Process Control
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Tracking
  • Capacity Management
  • Cash Management
  • Charting
  • Collaboration Tools
  • Committee Management
  • Competency Management
  • Competitive Analysis
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Correlation Analysis
  • Cost Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Demand Forecasting
  • Donor Management
  • Drag & Drop
  • Dues Management
  • Dynamic Modeling
  • ERP integration
  • Employee Management
  • Event Management
  • Exception Reporting
  • Expense Management
  • Expense Tracking
  • Financial Analysis
  • Financial Consolidation & Close Management
  • Financial Management
  • Financial Reporting
  • For Manufacturers
  • For Nonprofits
  • Forecasting
  • Fund Accounting
  • Fundraising Management
  • Funnel Analysis
  • General Ledger
  • Goal Setting/Tracking
  • Grant Management
  • Graphical Data Presentation
  • Historical Reporting
  • Idea Management
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • Journal Entry Processing
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Calendar
  • Marketing Reports
  • Member Database
  • Membership Management
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Multiple Data Sources
  • Multiple Projects
  • OLAP
  • Pageview Tracking
  • Payroll Management
  • Performance Management
  • Performance Metrics
  • Planning Tools
  • Predictive Analytics
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Accounting
  • Project Management
  • Project Planning
  • Projections
  • Purchasing & Receiving
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Recruitment Management
  • Referral Tracking
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Resource Allocation & Planning
  • Resource Management
  • Resource Scheduling
  • Roadmapping
  • Sales Forecasting
  • Sales Reports
  • Sales Trend Analysis
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self-Service Reporting
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Skills Tracking
  • Statistical Analysis
  • Strategic Planning
  • Succession Management
  • Succession Planning
  • Supply Chain Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Third-Party Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Volunteer Management
  • Website Analytics
  • Widgets
  • Workflow Management
  • Total features64
  • "What If" Scenarios
  • A/B Testing
  • AI/Machine Learning
  • API
  • Access Controls/Permissions
  • Accounting
  • Accounts Payable
  • Accounts Receivable
  • Activity Dashboard
  • Ad hoc Analysis
  • Ad hoc Reporting
  • Alerts/Notifications
  • Analytics
  • Asset Lifecycle Management
  • Audit Trail
  • Augmented Analytics
  • Bank Reconciliation
  • Behavior Tracking
  • Benchmarking
  • Budget Management
  • Budgeting/Forecasting
  • Business Process Control
  • CRM
  • Calendar Management
  • Campaign Management
  • Campaign Tracking
  • Capacity Management
  • Cash Management
  • Charting
  • Collaboration Tools
  • Committee Management
  • Competency Management
  • Competitive Analysis
  • Consolidation/Roll-Up
  • Conversion Tracking
  • Correlation Analysis
  • Cost Tracking
  • Customer Database
  • Customer Journey Mapping
  • Customer Segmentation
  • Customizable Dashboard
  • Customizable Reports
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Capture and Transfer
  • Data Connectors
  • Data Discovery
  • Data Import/Export
  • Data Integration
  • Data Management
  • Data Visualization
  • Demand Forecasting
  • Donor Management
  • Drag & Drop
  • Dues Management
  • Dynamic Modeling
  • ERP integration
  • Employee Management
  • Event Management
  • Exception Reporting
  • Expense Management
  • Expense Tracking
  • Financial Analysis
  • Financial Consolidation & Close Management
  • Financial Management
  • Financial Reporting
  • For Manufacturers
  • For Nonprofits
  • Forecasting
  • Fund Accounting
  • Fundraising Management
  • Funnel Analysis
  • General Ledger
  • Goal Setting/Tracking
  • Grant Management
  • Graphical Data Presentation
  • Historical Reporting
  • Idea Management
  • Income & Balance Sheet
  • Indexing
  • Intelligent Search
  • Interactive Reports
  • Journal Entry Processing
  • KPI Monitoring
  • Key Performance Indicators
  • Keyword Tracking
  • Machine Learning
  • Marketing Calendar
  • Marketing Reports
  • Member Database
  • Membership Management
  • Modeling & Simulation
  • Monitoring
  • Multi-Channel Data Collection
  • Multi-Company
  • Multi-Currency
  • Multi-Department/Project
  • Multiple Data Sources
  • Multiple Projects
  • OLAP
  • Pageview Tracking
  • Payroll Management
  • Performance Management
  • Performance Metrics
  • Planning Tools
  • Predictive Analytics
  • Product Data Management
  • Profit/Loss Statement
  • Profitability Analysis
  • Progress Tracking
  • Project Accounting
  • Project Management
  • Project Planning
  • Projections
  • Purchasing & Receiving
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Recruitment Management
  • Referral Tracking
  • Relational Display
  • Reporting & Statistics
  • Reporting/Analytics
  • Reporting/Project Tracking
  • Resource Allocation & Planning
  • Resource Management
  • Resource Scheduling
  • Roadmapping
  • Sales Forecasting
  • Sales Reports
  • Sales Trend Analysis
  • Scenario Planning
  • Scheduled/Automated Reports
  • Scorecards
  • Search/Filter
  • Self-Service Reporting
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Skills Tracking
  • Statistical Analysis
  • Strategic Planning
  • Succession Management
  • Succession Planning
  • Supply Chain Management
  • Tagging
  • Task Management
  • Task Progress Tracking
  • Third-Party Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Trend/Problem Indicators
  • Usage Tracking/Analytics
  • User Interaction Tracking
  • User Management
  • Version Control
  • Visual Analytics
  • Visual Discovery
  • Visualization
  • Volunteer Management
  • Website Analytics
  • Widgets
  • Workflow Management

Integrations

  • Total integrations6
  • Dynamics 365
  • Google Ads
  • Google Search Console
  • Google Tag Manager 360
  • Microsoft 365
  • Microsoft Excel
  • Oracle Cloud Financials
  • Sage Intacct
  • Salesforce Sales Cloud
  • Shopify
  • WordPress
  • Total integrations5
  • Dynamics 365
  • Google Ads
  • Google Search Console
  • Google Tag Manager 360
  • Microsoft 365
  • Microsoft Excel
  • Oracle Cloud Financials
  • Sage Intacct
  • Salesforce Sales Cloud
  • Shopify
  • WordPress