Carta Pricing, Features, Reviews & Alternatives

Carta

Equity management solution for public & private firms

4.44/5 (41 reviews)

Carta overview

What is Carta?

Carta is a cloud-based equity management solution that helps investors, law firms, and public and private companies manage valuations, equity plans, cap tables, and investments. The solution enables users to track employee and non-employee equity on a unified platform, enabling them to handle employee stock purchase plans and administration efficiently.

Primary features of Carta include shareholder management, form 3921 generation, audit-based expense accounting, real-time metrics, a visual dashboard, venture fund administration, board meeting management, rule 701 management, ASC 820 valuations, custody, safekeeping, and more. The platform allows investors and employees to accept exercise options, electronic securities, and monitor vesting schedules. Plus, the solution lets users administer liquidity programs, leveraging a centralized dashboard, progress tracker, and transaction manager.

Carta comes with an integrated compliance module, enabling users to be compliant while issuing equity to get 409A valuations. Carta offers an API and integrates with third-party finance and HR applications such as Quickbooks, Xero, and Betterment.
carta.com

Pricing

Starting from
$2800/year
Pricing options
Free
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States

Supported languages

English
Carta screenshot: Cap table management enables private companies to access ownership, share, and more on a centralized dashboardThe Carta StoryCarta screenshot: The platform allows companies to generate Form 3921 for the IRSCarta screenshot: The platform lets users access real-time venture fund administration and accounting information

Carta user reviews

Value for money
Features
Ease of use
Customer support
  3.8
  4.3
  4.1
  4.1
Mallory R.

Super easy to keep track of my stock options

Used occasionally for 2+ years
Reviewed 2019-12-13
Review Source: Capterra

Overall it is simple and easy to use and makes it easy for a company with a large number of employees to keep track of which people have which vested stock options.

Pros
Love how Carta automatically updates me as to when I have more vested options and shows a progress bar as to how far I still have to go for all of my stock options to vest.

Cons
No complaints but I probably haven't used this software at a deep enough level to truly find anything difficult or something to dislike about this software.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Zeah S.

Eshares to Carta

Used occasionally for 2+ years
Reviewed 2018-08-29
Review Source: Capterra

We started with Carta when it was Eshares. Prior to using this software we were tracking everything in an excel spreadsheet which was a complete cluster. Now we can easily pull reports for information on the shareholders. The only difficulty I have encountered is the lack of a report that my auditors will accept without manipulation from myself. Still way better than manual tracking.

Pros
The ease with which data can be entered

Cons
Reports for Audit purposes can be painful

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Sho L.

Love-Hate Relationship with Carta

Used daily for 6-12 months
Reviewed 2021-01-10
Review Source: Capterra

I have nothing else to compare Carta to, so I don't even know how to respond. On a positive note, I suppose I can list 'Carta' as a skill on my resume, though I don't know whether I would want to deal with Carta ever again if I seek different employment.

Pros
When I have issues with this software (which is often), Carta's support team is usually very responsive and will work with me on the issue. The software itself works fine, I guess, as it rarely has technical problems. The offered tutorial does help, and I appreciate the Carta team for putting the tutorial together.

Cons
Not very intuitive to use! A major part is requiring a good foundation in securities and stock options knowledge, which I clearly do not have. One HUGE gripe I have with Carta is that there is no quick way to bulk update a set of option grants, but rather I have to go into EACH option grant, upload the document I need to upload, add a note of what I am updating, wait for 5 seconds for the update to occur, and repeat with the rest of the 1000+ option grants. I have been uploading/updating these option grants for a few days now while trying to do my other work, and I am still updating as I write this review on a Saturday evening. I don't know whether to keep on updating while cursing at the Carta screen, or just call it quits for the day. Also, the update generates an email notification for the option holders, and of course a good amount of them send me questions afterwards despite our team having already prepared a mass message for our Chief Sales Officer to send out that explains these notifications. I'm at the point where I'm inclined to curse out the next sales employee that asks me what these Carta notifications are for.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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Anonymous

Great equity management system

Used monthly for 2+ years
Reviewed 2021-02-26
Review Source: Capterra

Overall, this system makes it really easy to understand your equity.

Pros
Overall, Carta makes it really easy to not only view your holdings, but each individual grant and what has vested. It also allows you to exercise options that are available to you.

Cons
Our company went through a re-price so all old grants had to be cancelled and reissued. It's not easy to tell which grants are active vs which ones are voided.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 9/10

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Anonymous

Stock Options Made Easy

Used weekly for 2+ years
Reviewed 2018-11-14
Review Source: Capterra

Pros
Carta helps us track all of our company's stock options in one place, providing simple reports and instant changes to our cap table.

Cons
Changes to Stakeholders now require more steps than they did in the previous format, it is a bit more time consuming when making a lot of changes.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Carta pricing

Starting from
$2800/year
Pricing options
Free
Subscription
View Pricing Plans

Contact Carta for pricing details.
Pricing is based on number of stakeholders, cap table complexity, services, and products.

Carta features

API
Accounting
Activity Dashboard
Audit Trail
Compliance Management
Data Import/Export

Accounting Integration (237 other apps)
Alerts/Notifications (335 other apps)
Billing & Invoicing (367 other apps)
Customizable Reports (261 other apps)
Electronic Payments (242 other apps)
Expense Tracking (261 other apps)
Invoice Management (311 other apps)
Invoice Processing (239 other apps)
Multi-Currency (323 other apps)
Recurring/Subscription Billing (233 other apps)
Reporting & Statistics (430 other apps)
Reporting/Analytics (371 other apps)
Third Party Integrations (351 other apps)
Workflow Management (275 other apps)

Videos and tutorials

Additional information for Carta

Key features of Carta

  • 409A Valuations
  • ASC 820
  • Agent Transfer
  • Approval Process Management
  • Cap Table Management
  • Collaboration
  • Debt Valuation
  • ESPP
  • Electronic Signature
  • Enterprise Risk Management
  • Equity Plan Administration
  • Equity Plan Management
  • Financial Risk Reporting
  • Fund Administration
  • Investor Updates
  • Liquidity Analysis
  • Liquidity Risks
  • Member Directory
  • Minutes Management
  • Operational Risk Management
  • Portfolio Insights
  • Portfolio Modeling
  • Rate of Return Analysis
  • Secondaries
  • Trade Tracking
  • Transfer Agent Services
  • Valuations
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Benefits

• Carta helps private companies manage cap tables by automatically updating itself with every transaction through electronic signatures, shared access, automated checks, and restricted stock awards.

• The platform comes with three products including investor updates, board resolutions, and board management to streamline investor and board management.

• Carta provides public companies with an SEC-acknowledged transfer agent with features comprising proxy services, annual meeting support, and access to stakeholder information.

• Carta's equity plan administration functionality supports most equity plans and award types.

• The solution offers safekeeping and a custody feature, helping users digitize their security and update their data on the platform.