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Website Optimization Tools Software

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Last updated: April 2026

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172 software options

Adobe Experience Manager logo

Enterprise content management system

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Adobe Experience Manager Sites is a flexible, intelligent content management system that enables teams to deliver omnichannel experiences. With both marketing-friendly templates and developer-facing tools in the same platform, teams can create, manage, and deliver personalized experiences.

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CustomerHero logo

Online survey creator and feedback collection

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Startquestion is a web-based tool for creating surveys, quizzes, and forms to collect orders or registrations, study customers, evaluate employees, and more

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Gumlet logo

Video and Image Management and Optimization

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With Gumlet Image, you can reduce CDN costs by 30%, get perfect web vitals, and publish optimized images automatically.






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AccuRanker logo

SERP rank tracker platform for enterprises & SEO agencies

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AccuRanker is a SERP rank tracker platform for enterprises & SEO agencies. We provide over 32,000 customers with SEO features that lets them do in-depth analytics. Combined with a powerful infrastructure, AccuRanker takes guesswork out of the equation by providing accurate, fast and up-to-date data.

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PageOptimizer Pro logo

Advanced on page SEO made simple

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A powerful suite of tools for SEOs and content teams to help create, optimize and maintain high performing content for Google with speed and accuracy.

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WiserNotify logo

Social Proof Solution for eCommerce, marketing, and SaaS

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Wisernotify is a tool that helps you automate your social proof. We have been transforming the brand experience of 6000+ websites with social proof. This platform is customizable and user-friendly.

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Divi logo

Website and online content building tool for WordPress user

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Divi is a WordPress theme and web page builder used primarily by freelancers, agencies, and e-commerce retailers, but professionals in other sectors also use it. It integrates with WordPress CMS to create custom themes, reusable pages, and SEO-friendly content, optimizing them through split testing.

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Screpy logo

AI-enabled website monitoring solution

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Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

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Fomo logo

Social proof marketing & conversion optimization platform

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Fomo is a cloud-based, no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native app integrations in addition to a developer API.

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Shogun logo

Page Builder & A/B Testing

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Build high-converting pages, test smarter, and turn more visitors into customers with powerful visual editing and A/B testing tools using Shogun for Shopify.

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Landingi logo

AI Landing Page Operation System for modern marketing teams

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Landingi’s optimization tools combine A/B testing, behavioral insights, AI optimization tool (Solis), EventTracker, and DTR to help marketers identify issues, improve page performance, and support better conversion outcomes.

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Searchanise logo

Site search engine for eCommerce stores

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Searchanise is an ecommerce extension to enhance stores' search, navigation, selling, and more.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Polypane logo

Stand-alone web browser for developers

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Polypane is a stand-alone web browser for developers with built-in tools for responsive design, accessibility, performance and meta info. Polypane shows your site in multiple viewports and gives you all the information you need to create high-quality web experiences.

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GTmetrix logo

Online Website Performance Monitoring

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Test and monitor your website speed with GTmetrix. Get Lighthouse data, Core Web Vitals, and global testing to optimize performance.

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IMGHaste logo

Website optimization tool for small businesses

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IMGHaste is a website optimization tool that helps small businesses improve website performances by optimizing images for faster loading times. The platform enables managers to resize, crop, and compress images without losing quality.

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Conductor logo

End-to-end, enterprise AEO / SEO platform

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Conductor helps businesses increase visibility, authority, & conversions across LLMs and traditional search engines through AI content generation, enterprise SEO/AEO, and website optimization.

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Ahrefs logo

Ahrefs—AI Marketing Platform Powered by Big Data

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Ahrefs gives you the tools and data to make your brand discoverable: in search, AI, and beyond.

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ConvertCart logo

Website optimization tools

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ConvertCart helps businesses optimize their website's user experience and enhance sales through automated features.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Clixtell logo

Google Ads Click Fraud Detection & Protection Software

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Clixtell provides advanced Google Ads automated click fraud protection and detection services, call-only ads tracking & click monitor, live reporting, web analytics, and PPC click fraud protection tools for businesses & advertising agencies.

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KeyClusters logo

Keyword grouping software for SEOs and agencies

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KeyClusters is a keyword grouping software for SEO agencies, consultants or just about anyone doing keyword research. The tool uses real-time Google SERP data to identify which pages and keywords are ranking and then clusters keywords together that share common ranking pages.

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Wix Studio logo

Cloud-based and AI-enabled website design & development tool

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Wix Studio is a cloud-based and AI-enabled website design and development software that enables teams to manage their projects and clients from a centralized workspace.

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ClickCease logo

Prevent Click Fraud in Real-Time

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Prevent click fraud on your Google, Meta or Bing Ads campaigns. Stop bots and competitors from clicking on your ads automatically. We only block bad bots

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UXtweak logo

Cloud-based UX research platform

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UXtweak is a multifunctional UX research platform that allows you to conduct usability studies of your website, app, and prototype.

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