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Mouseflow vs Hotjar Comparison (2026)
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Good recommendations?
Overview
With Mouseflow, you get 6 types of heatmaps built automatically for all your pages to truly understand what get your visitors' attention, where they click, how they move on your site, their geo location, how far they scroll your page and a live heatmap revealing dynamic elements interaction.
See how people are really using your site, and uncover insights to make the right changes. With Hotjar's all-in-one digital experience insights platform, you'll get to know your users at every step of their journey, through interviews, behavioral insights, and frequent feedback.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
No videos yet
Pricing
User reviews
4.7
122
5
4
3
2
1
90
25
6
1
0
- Value for money
- Ease of use
- Features
- Customer support
85%
would recommend this app4.6
546
5
4
3
2
1
368
160
15
1
2
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“The funnel and form analytics features are especially helpful for identifying conversion drop-offs and improving UX.”
Stacey N.
COO
“It provides clear, visual insights into user behavior that help us continuously improve website performance and conversion rates.”
Stacey N.
COO
“It truly gives you X-ray vision into user behavior, transforming guesswork into data-driven decisions.”
Luciano A.
Operations Manager
Pros
“Hotjar provides solid insights into user interactions on your website and converts that into data you can use to increase conversion rate optimization.”
David V.
Lead Developer
“We have gained much better insights about customer behaviour, identifying web friction points, and enhancing lead generation and retention strategies.”
Peter C.
Regional Director of Business Development
“Great for getting a pulse on the busy parts (and the dead parts) of your pages. and browsing paths of your vistiors).”
Samuel P.
PPC Analyst
Cons
“I really have nothing that made me dissatisfied about the customer support.”
Luciano A.
Operations Manager
“I'm still trying to figure out why some known visits recorded from other tags on my website are not showing up as a recording”
BO
Bill O.
President
“Frequently I'll click on a recording to watch it and receive an error that the recording had trouble loading.”
DP
Dawn P.
owner
Cons
“We were disappointed when their pricing model changed to require more investment to cover the same number of domains.”
Sarah F.
Marketing Technologist
“Screen recording is not perfect, many of our dom interactions were not recorded leading to us identify them as bugs.”
BG
Bharat G.
VP, Enginnering
“The cost is way too high to scale up for an enterprise company.”
Sarah F.
Marketing Technologist
- Vendor responds to reviews
- Last reviewa year ago
- Vendor responds to reviews
- Last review4 days ago
Key features
- Total features180
- 360 Degree Feedback
- A/B Testing
- AI Copilot
- AI Text Generation
- AI Text Summarization
- API
- API / Integrations
- Access Controls/Permissions
- Account level Analytics
- Account-Level Analytics
- Action Management
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Attribution Modeling
- Audience Targeting
- Automated insights
- Autonomous Task Execution
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brainstorming
- Brand Design Consistency
- Brand Optimization
- CRM
- CSAT Survey Structure
- Campaign Analytics
- Campaign Insights
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Stickiness
- Campaign Tracking
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conditional Logic
- Contact Database
- Contact Management
- Content Management
- Conversion Opportunities
- Conversion Rate Optimization
- Conversion Tracking
- Conversions
- Cross System integrations
- Cross-system Integration
- Custom Event Tracking
- Custom Reports and Dashboards
- Customer Activity Tracking
- Customer Database
- Customer Demographics
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis
- Data Analysis Tools
- Data Collection
- Data Import/Export
- Data Linking
- Data Quantification
- Data Segmentation
- Data Source Connectors
- Data Storage
- Data Visualization
- Decision Making
- Demographic Data
- Device Responsiveness
- Diagramming
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Element Analytics
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Embeddable
- Embeddable Widget
- Engagement
- Engagement Tracking
- Entry and Exit Pages
- Error and Bug Tracking
- Event Marketing
- Event Triggered Actions
- Exporting
- Feedback Aggregation
- Feedback Collection
- Feedback Management
- Floor Plans & Maps
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Form Analytics
- Frustration Tracking
- Funnel Analysis
- Funnels
- GPS
- Generative AI
- Geographic Maps
- Geotargeting
- Heatmaps
- Hierarchical Mapping
- Hover Maps
- Image Overlay
- Integrations
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Machine Learning
- Map Creation
- Map Sharing
- Mobile Access
- Mobile Device Analysis
- Mobile Reporting
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Mouse Movement
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Product Analytics
- Multi-User Access
- Multi-step Planning
- Multi-user Access and Collaboration
- Multichannel Tracking
- Multiple Personas
- Multiple Site Management
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Interaction
- Negative Feedback Management
- Notes
- Performance Metrics
- Performance and Reliability
- Personalization
- Predictive Analytics
- Proactive Assistance
- Problem Area Alerts
- Product Data Management
- Promotional Messages
- Prototype Creation
- Pulse Surveys
- QA Testing
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- ROI Tracking
- Radial Mapping
- Randomization
- Ratings/Reviews
- Real-Time Analysis
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reports
- Retention
- Return
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search Box
- Search/Filter
- Security
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
- Total features108
- 360 Degree Feedback
- A/B Testing
- AI Copilot
- AI Text Generation
- AI Text Summarization
- API
- API / Integrations
- Access Controls/Permissions
- Account level Analytics
- Account-Level Analytics
- Action Management
- Activity Dashboard
- Activity Tracking
- Adaptive Learning
- Alerts
- Alerts/Escalation
- Alerts/Notifications
- Annotations
- Anonymous Feedback
- Attribution Modeling
- Audience Targeting
- Automated insights
- Autonomous Task Execution
- Autoresponders
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Brainstorming
- Brand Design Consistency
- Brand Optimization
- CRM
- CSAT Survey Structure
- Campaign Analytics
- Campaign Insights
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Stickiness
- Campaign Tracking
- Channel Management
- Charting
- Click Tracking
- Cohort Analysis
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Conditional Logic
- Contact Database
- Contact Management
- Content Management
- Conversion Opportunities
- Conversion Rate Optimization
- Conversion Tracking
- Conversions
- Cross System integrations
- Cross-system Integration
- Custom Event Tracking
- Custom Reports and Dashboards
- Customer Activity Tracking
- Customer Database
- Customer Demographics
- Customer Experience Management
- Customer History
- Customer Insights
- Customer Journey Mapping
- Customer Profiles
- Customer Segmentation
- Customer Touchpoints
- Customizable Branding
- Customizable Fields
- Customizable Forms
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis
- Data Analysis Tools
- Data Collection
- Data Import/Export
- Data Linking
- Data Quantification
- Data Segmentation
- Data Source Connectors
- Data Storage
- Data Visualization
- Decision Making
- Demographic Data
- Device Responsiveness
- Diagramming
- Drag & Drop
- Drip Campaigns
- Dynamic Content
- Element Analytics
- Email Management
- Email Marketing
- Email Reminders
- Email Templates
- Embeddable
- Embeddable Widget
- Engagement
- Engagement Tracking
- Entry and Exit Pages
- Error and Bug Tracking
- Event Marketing
- Event Triggered Actions
- Exporting
- Feedback Aggregation
- Feedback Collection
- Feedback Management
- Floor Plans & Maps
- For Mobile
- For Sales Teams/Organizations
- For Science
- For Websites
- Form Analytics
- Frustration Tracking
- Funnel Analysis
- Funnels
- GPS
- Generative AI
- Geographic Maps
- Geotargeting
- Heatmaps
- Hierarchical Mapping
- Hover Maps
- Image Overlay
- Integrations
- Interactive Reports
- Issue Tracking
- KPI Monitoring
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Machine Learning
- Map Creation
- Map Sharing
- Mobile Access
- Mobile Device Analysis
- Mobile Reporting
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Mouse Movement
- Multi-Campaign
- Multi-Channel Attribution
- Multi-Channel Communication
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Language
- Multi-Product Analytics
- Multi-User Access
- Multi-step Planning
- Multi-user Access and Collaboration
- Multichannel Tracking
- Multiple Personas
- Multiple Site Management
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Interaction
- Negative Feedback Management
- Notes
- Performance Metrics
- Performance and Reliability
- Personalization
- Predictive Analytics
- Proactive Assistance
- Problem Area Alerts
- Product Data Management
- Promotional Messages
- Prototype Creation
- Pulse Surveys
- QA Testing
- Qualitative Comparative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- ROI Tracking
- Radial Mapping
- Randomization
- Ratings/Reviews
- Real-Time Analysis
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Reports
- Retention
- Return
- Sales Trend Analysis
- Screen Activity Recording
- Scroll Maps
- Search Box
- Search/Filter
- Security
- Sentiment Analysis
- Session Recording
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Software Testing Management
- Statistical Analysis
- Survey Builder
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Template Management
- Templates
- Text Analysis
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Usability Testing
- Usage Tracking/Analytics
- User Interaction Tracking
- User Journeys
- User Research Analysis
- Video Support
- Video recording/Transcriptions
- Visitor Tracking
- Visual Analytics
- Visualization
- Web Traffic Reporting
- Website Analytics
- Widgets
Integrations
- Total integrations10
- AB Tasty
- Adobe Analytics
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Ads
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- MacOS Big Sur
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Platform
- Shopify
- Shopify Plus
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- Woodpecker.co
- WordPress
- Zapier
- Zendesk Suite
- Total integrations63
- AB Tasty
- Adobe Analytics
- Aha!
- Airtable
- Amplitude
- Appcues
- Asana
- Basecamp
- BigCommerce
- ClickFunnels
- ClickUp
- Contentsquare
- Drip
- Drupal
- Firebase
- Freshdesk
- Freshpaint
- Google Ads
- Google Analytics 360
- HelpDocs
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Jira
- Joomla
- Kajabi
- Kameleoon
- Kartra
- Kissmetrics
- Kit
- Leadpages
- Linear
- MacOS Big Sur
- Microsoft Excel
- Microsoft Outlook
- Microsoft Teams
- Miro
- Mixpanel
- MySQL
- Omniconvert
- Pipedrive
- Podio
- PrestaShop
- Productboard
- QuickSilk
- RudderStack
- Salesforce Platform
- Shopify
- Shopify Plus
- Slack
- Smartsheet
- Squarespace
- Tealium Customer Data Hub
- Todoist
- Tray.io
- Trello
- Trustpilot
- Twilio
- Twilio Segment
- Unbounce
- Webflow
- Weebly
- Wix
- WooCommerce
- Woodpecker.co
- WordPress
- Zapier
- Zendesk Suite
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