Lemax Pricing, Features, Reviews & Comparison of Alternatives


Complete solution for travel agencies and tour operators

4.27/5 (11 reviews)

Lemax overview

Lemax (formerly iTravel Software) is an advanced cloud-based software that helps travel companies to automate their business processes and increase sales. The system covers the entire business process and includes features that help manage accommodation, reservations, finances, online bookings, tour organizations, document creation, and more.

Lemax supports input and creation of various tourism products including hotels, flights, apartments, villas, tours, etc. All products can be described or presented through the attributes and photos, price lists, the basic and additional services, and discounts and available capacity.

Products can be published online, allowing visitors to find and book suitable accommodation or a tour. Guests can pay though direct reservation and credit card processing online. Lemax enables users to create and review various reports (income, price difference, the number of reservations, the number of guests) on a daily, weekly, monthly or yearly basis and gain a real insight into the business.


Pricing options
Value for money
View Pricing Plans


Business size



United States, Asia, Australia, Brazil, Canada and 7 other markets, Europe, Germany, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

Lemax screenshot: Easily create and manage your travel products. Use travel components to create complex travel packages or groups, book flight tickets directly and use 3rd party supplier to book accommodation, transfers and activities.Reservation ManagementLemax screenshot: Online booking - allow your passengers or travel agents to find for all your products on your B2B or B2C website.Lemax screenshotLemax screenshot: Win more sales with quick responses and beautiful itineraries. Our powerful engine helps you save your time by fast quoting and invoicing of your customers.

Lemax reviews

Value for money
Ease of use
Customer support
Chris Atkins

iTravel Review

Reviewed 2014-07-14
Review Source: Capterra

I was working in the travel industry in Costa Rica for 8.5 years before I decided to start my own company, so I knew what was needed to start a successful travel agency. I knew how to do sales & marketing, website and the operations ' the only question was if I could find a system to help me with our data entry and custom made itineraries. I found iTravel online within the first two weeks of starting the business and without doubt this has been the most integral part of the process. Anyone can build a website and we have lots of experience in the Sales & Operations side of a travel agency, but iTravel and the ability to custom build our itineraries was the most crucial part of putting this all together. It isn't perfect, but it's pretty close and we are very happy with it. From the start the system has been just about everything we needed, but the ability, willingness and flexibility from Lemax to customize it even more for our specific company has been amazing. It is incredible how much we are able to customize someone else's system to our specific needs. IMPLEMENTATION: The information provided and the personal training sessions were immensely helpful as we got started. As mentioned before, the more we played in the system the more we wanted to customize things and Lemax was always willing to do it. USABILITY: The iTravel system isn't perfect, but it's pretty darn close. Overall it has been very easy to add rates, build customized itineraries and run reports in the system. We LOVE how much we can customize the itinerary itself to the custom fields we use in the background to track things. The ability to create and save templates is a HUGE time saver. It would be useful to find a way to integrate it with Quickbooks. I think that could be a huge opportunity for iTravel and the clients (including us) would love it. The ability to customize your dashboard would be nice too ' display graphs of certain metrics we track as opposed to the standard graphs that we are all shown. SUPPORT: The ability to customize the system to our needs has been incredible. It's always scary to work with an online company you've never met and that is so far away, but we are so glad we found them. In any business customer service is the most important part of the job, and great customer service can be hard to find in any culture and any country. We've had constant questions and requests and the service we've received from Lemax has been nothing but outstanding.

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Jason Bateman

Great Travel Agency Software!

Used daily for 2+ years
Reviewed 2018-07-12
Review Source: Capterra

Generate itineraries and price quotes quickly and accurately. Generate Receipts and have insights into bookings and accounting. The days of making itineraries for clients are gone! If you can't generate itineraries and quotes quickly and accurately you can't compete. LEMAX and their "iTravel" Software has been essential for helping our travel business to grow. It has so many features and can help us to automatize many aspects of our business.

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Elaine Durr

Very user friendly product with an amazing support team.

Used daily for 2+ years
Reviewed 2018-06-17
Review Source: Capterra

We improved our operational efficiency and icreased the ability to sell Online to B2C and B2B customers.Lemax support team never fails to assist. They continuously develop and provide solutions for the customer - an ever evolving system. Implementation was one of the smoothest we have ever been through. The entire project was effectively managed from their side and only handed over once us (customer) was completely satisfied.

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Daniela Martinze

Great tool, with a lot more features than what I expected

Used daily for 6-12 months
Reviewed 2018-04-20
Review Source: Capterra

I found this system very easy to learn and to implement. The learning process was very easy and the people that teach you are great, with great disposition and patience to teach you. The system has many more capabilities that what I expected, more options to help you have lots of information and data to make reports and evaluate your sales. The support has been very helpful we have gotten responses very fast to all of our questions, even with the very large time difference. I have very high expectations about how this system will help my business thrive and develop. It was definitely a wise investment. The possibility of clients to access directly to make inquiries and check cost of services. All of the B2B functionality.

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Jennifer Dunn

Great Investment

Used daily for 1-2 years
Reviewed 2018-04-27
Review Source: Capterra

We solved our biggest challenges of doing manual calculations and creating quotes, invoices manually. Lemax increased our operational efficiency!Lemax is easy to use and a time saver. The implementation was fast and the support staff excellent with training us on how to use the software. Support is great. Any question is answered within a day if not the same day.

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Lemax pricing

Pricing options
Free trial
View Pricing Plans

Lemax is a subscription based cloud software with the subscription being paid annually.
The price of annual subscription depends on the number of users and modules needed.

Lemax features

Online Booking Integration
Reporting & Statistics
Website Integration

Activity Dashboard (34 other apps)
Automatic Notifications (32 other apps)
Availability Management (38 other apps)
Billing & Invoicing (34 other apps)
Billing Rate Management (32 other apps)
Booking Management (67 other apps)
Calendar Management (57 other apps)
Channel Management (51 other apps)
Credit Card Processing (44 other apps)
Electronic Payments (37 other apps)
Invoice Management (37 other apps)
Multi-Channel Management (28 other apps)
Price Management (35 other apps)
Reservations Management (48 other apps)
Room Booking (45 other apps)
Third Party Integration (43 other apps)

Security and privacy


Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options

Data policy

Data backup in multiple locations/GEO regions
This will ask you to sign in with LinkedIn

Additional information for Lemax

Key features of Lemax

  • Booking Notes
  • Guest Management
  • Single / Group Reservations
  • Multiple Rate Plans
  • Online Booking
  • Payment Processing
  • Onsite Payment Processing
  • Revenue Reporting
  • Third Party Booking
  • Accommodation Booking
  • Central Reservation System
  • Custom FIT Bookings
  • GDS / OTA Integration
  • Single / Group Reservations
  • Itinerary Creation
  • Payment Processing
  • Rental Car Reservations
  • Central Reservation System
  • Flight Booking
  • GDS / OTA Integration
  • Single / Group Reservations
  • Itinerary Creation
  • Membership Management
  • Payment Processing
  • Rental Car Reservations
  • Pricing Management
  • Sales Management
  • Activities Booking
  • Mid Office Functionality
  • Waitlist Clearance
  • Outbound Communication
  • Web Service Integration
  • Custom Packages
  • Price / Margin Management
  • For Transportation
  • Coach Booking
  • Payment Plans
  • Administrative Tools
  • Custom FIT Bookings
  • Small Accommodation
  • Activities Booking
  • GDS / OTA Integration
  • Sales Force Tracking
  • Agent & Corporate Contracting
  • Serves Student Tours
  • Serves Cruise Ship Tours
  • Serves Adventure Tours
  • Interactive Mapping
  • Serves Vacation Rental
  • Centralized Management
View All Features


Complete sales automation

Quote and invoice quickly

Maximize revenue

Expand selling channels

Automate upselling and reselling

Automate operations

Business intelligence