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Aircall vs CTM Comparison (2026)
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Good recommendations?
Overview
Make every phone conversation count and give time back to your reps with 100+ CRM, Helpdesk, and software integrations.
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.2
467
5
4
3
2
1
251
135
42
6
33
- Value for money
- Ease of use
- Features
- Customer support
72%
would recommend this app4.7
159
5
4
3
2
1
118
32
6
1
2
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“VR, call routing, business hours, shared inboxes, call tagging, and analytics provide everything a growing team needs to manage calls professionally.”
Ls
Louis s.
CTO
“What I liked most about Aircall is that it allows me to make and receive work-related calls without using my personal phone number.”
Aleah H.
OSS
“Aircall delivers a premium, highly efficient experience for B2B sales and support teams heavily reliant on CRM automation.”
Maria L.
Executive Assistant
Pros
“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”
Loganathan V.
MIS Infrastructure Support Engineer
“I love the feature that eventhough I did returned my number, it still allows me to create reports and get the number of calls I got when I had that number.”
Loganathan V.
MIS Infrastructure Support Engineer
“I could not imagine going back and losing insights like customizable reporting, agent stats, live call listening, automated text messages, and ease of purchasing new numbers.”
SM
Sean M.
Director of Admissions
Cons
“This went on for over 3 months with about 5 exchanges back and forth until I had enough and asked to cancel. When I go to cancel they basically said too bad, you signed a year long contract and have continued to charge me even though I ported all my phone numbers back to old service provider. ”
BM
Brian M.
Founder
“We're moving to a different provider mainly because of this lack of flexibility around contracts, not the calling product itself.”
Peter W.
CEO
“Aircall does not have the feature to recall your frequently used speaker and microphone device and you have to select it every time you login.”
JM
Joseph M.
Customer Concierge
Cons
“The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.”
Loganathan V.
MIS Infrastructure Support Engineer
“Th learning curve is steep for some, and it has a ton of settings that you might not ever touch.”
MM
Mitchell M.
Director of Paid Media
“It's hard to narrow down the exact cost.”
EX
Emilio X.
Marketing
- Vendor responds to reviews
- Last review4 days ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features101
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Assignment Management
- Audio Capture
- Auto-Dialer
- Automated Attendant
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- CRM
- Call Center Management
- Call Conferencing
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Screening
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Computer Telephony Integration
- Conferencing
- Contact Database
- Contact Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customizable Fields
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Security
- Donor Management
- Employee Activity Monitoring
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- For Nonprofits
- Fundraising Management
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Multiple User Accounts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Online Voice Transmission
- Outbound Call Center
- PBX
- Performance Management
- Performance Metrics
- Phone Key Input
- Power Dialer
- Predictive Analytics
- Predictive Dialer
- Preview Dialer
- Prioritization
- Progressive Dialer
- Purchasing & Receiving
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Conversations
- Recording
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SIP Trunking
- SMS Messaging
- Scheduled Messaging
- Scheduling
- Self-Service Search
- Shortcodes
- Social Media Integration
- Softphone
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Task Management
- Text to Speech
- Third-Party Integrations
- Time Zone Tracking
- Unified Communications
- User Management
- Video Conferencing
- Virtual Call Center
- Visitor Tracking
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- Workforce Management
- Total features126
- 2-Way Messaging
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Assignment Management
- Audio Capture
- Auto-Dialer
- Automated Attendant
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Blended Call Center
- CRM
- Call Center Management
- Call Conferencing
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Screening
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Computer Telephony Integration
- Conferencing
- Contact Database
- Contact Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer History
- Customer Journey Mapping
- Customizable Fields
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Security
- Donor Management
- Employee Activity Monitoring
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- File Transfer
- For Nonprofits
- Fundraising Management
- HIPAA Compliant
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Manual Dialer
- Mass Texting
- Mobile Access
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Multiple User Accounts
- Natural Language Processing
- On-Demand Recording
- One-to-One Messaging
- Online Voice Transmission
- Outbound Call Center
- PBX
- Performance Management
- Performance Metrics
- Phone Key Input
- Power Dialer
- Predictive Analytics
- Predictive Dialer
- Preview Dialer
- Prioritization
- Progressive Dialer
- Purchasing & Receiving
- Quality Assurance
- Quality Management
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Real-Time Updates
- Real-time Conversations
- Recording
- Reminders
- Remote Access/Control
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- SIP Trunking
- SMS Messaging
- Scheduled Messaging
- Scheduling
- Self-Service Search
- Shortcodes
- Social Media Integration
- Softphone
- Spam Blocker
- Speech-to-Text Analysis
- Tagging
- Task Management
- Text to Speech
- Third-Party Integrations
- Time Zone Tracking
- Unified Communications
- User Management
- Video Conferencing
- Virtual Call Center
- Visitor Tracking
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- Workforce Management
Integrations
- Total integrations28
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- Agentforce
- Apollo.io
- CAKE
- Cloudflare
- Crisp
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Fin
- Fivetran
- Freshpaint
- Freshservice
- Front
- Genius Monkey
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- Gorgias
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Instapage
- Jiminny
- Kissmetrics
- Kustomer
- LeadSquared
- MK
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- MonkeyLearn
- Outreach
- Pipedrive
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Shopify Plus
- Skai
- Slack
- Snapchat for Business
- Snapsheet Claims
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WooCommerce
- Woodstock Optimization Studio
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk AI
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- parcelLab
- Total integrations56
- AB Tasty
- Acquisio
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- Agentforce
- Apollo.io
- CAKE
- Cloudflare
- Crisp
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Fin
- Fivetran
- Freshpaint
- Freshservice
- Front
- Genius Monkey
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Data Studio
- Google Forms
- Google Marketing Platform
- Gorgias
- HubSpot Agent Hub
- HubSpot CRM
- HubSpot Content Hub
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot Service Hub
- Instapage
- Jiminny
- Kissmetrics
- Kustomer
- LeadSquared
- MK
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Advertising
- Microsoft Teams
- MonkeyLearn
- Outreach
- Pipedrive
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Shopify Plus
- Skai
- Slack
- Snapchat for Business
- Snapsheet Claims
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WooCommerce
- Woodstock Optimization Studio
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk AI
- Zendesk Suite
- Zoho CRM
- Zoom Workplace
- parcelLab
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