App comparison
Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.
GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.

CTM
5
117
4
32
3
6
2
1
1
2
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Conversation analytics for marketing attribution
Table of Contents



Is this product right for your business?
Find out with a
CTM - 2026 Pricing, Features, Reviews & Alternatives


All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: July 2026
CTM overview
Based on 158 verified user reviews
What is CTM?
By industry, CTM reviewers are most commonly professionals in marketing and advertising (38%). The most frequent use case for CTM cited by reviewers is call tracking (70% of reviewers).
What are the most popular integrations for CTM?
The CTM integration most frequently cited by reviewers is Google Ads, a campaign management product rated 4.7 out of 5 for its integration with CTM.
Starting price
per month
Alternatives
with better value for money
Pros & Cons
Call Metrics
Call Tracking
Customer Support
Training and Learning Curve
CTM’s user interface
CTM review summaries overview

To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
4.5
Features
4.6
Ease of use
4.5
Customer support
4.6
Reviews sentiment
What do users say about CTM?
Reviewers appreciate CTM for its robust call tracking, detailed attribution, and strong integration with marketing tools, which help them optimize campaigns and measure ROI. They find the platform feature-rich, customizable, and easy to use once familiar, with efficient lead tracking and reporting that support both small businesses and agencies. They also value the responsive and knowledgeable customer support, though some mention delays or extra costs for advanced help.
Users say CTM’s pricing can be higher than alternatives, and some find the initial setup complex due to the wide range of features. They note occasional bugs, reporting limitations, and a learning curve, but feel the platform’s flexibility and depth outweigh these challenges.
Select to learn more
Who uses CTM?
Based on 158 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
CTM's key features
Most critical features, based on insights from CTM users:
All CTM features
Features rating:
CTM alternatives
CTM pricing
Pricing plans
Pricing details:
User opinions about CTM price and value
Value for money rating:
To see what individual users think of CTM's price and value, check out the review snippets below.

Loganathan V.
MIS Infrastructure Support Engineer

Loganathan V.
MIS Infrastructure Support Engineer
CTM integrations (58)
Integrations rated by users
We looked at 158 user reviews to identify which products are mentioned as CTM integrations and how users feel about them.
Integration rating: 4.8 (18)
Integration rating: 4.6 (11)
Integration rating: 4.8 (8)
“We use Salesforce Sales Cloud with Compass to keep customer information in sync, give support agents better context during conversations, and track interactions more efficiently.”
“Keeps comercial data and product data together”
Abrar R.
Executive Director
Integration rating: 4.7 (5)
“Due to us having posters and manuals that need to be uploaded to the EventsAir app it's very important to have this integration in place.”
“Integrating with the CRM is necessary for tracking touch points. Having to manually enter information reduces critical time which should be used in active outreach and prospecting.”
Kurt J.
Operations and fulfilment Coordinator
Integration rating: 5.0 (3)
“IMportant to connect data”
“For enrichment and updating the records”
Christopherq B.
CTO
Integration rating: 4.3 (3)
CTM customer support
What do users say about CTM customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of CTM customer support.
Widely noted by reviewers, CTM support is responsive, knowledgeable, and quick to resolve issues when contacted.
A significant portion of users appreciate having dedicated reps and easy access to helpful, friendly support staff.
A minority of users report difficulty reaching support, with some citing slow responses or limited help for complex issues.
Support options
Training options
To see what individual users say about CTM's customer support, check out the review snippets below.
“Most grateful for their excellent customer service and account management. Whenever we have questions or run into trouble, they are responsive and very helpful.”
Miesje C.
Marketing Consultant
“The support team is also consistently helpful and responsive as is our dedicated account representative.”
Stephen K.
Content Marketing Supervisor
“The system was very buggy and customer support was all but useless when the system failed to operate basic functionality”
Kathleen P.
COO
CTM FAQs
Q. What is CTM used for?
CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. The platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations. CTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. Contact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions. The system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. The platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights
Q. Does CTM support mobile devices?
CTM supports the following devices:
iPad, Android, iPhone
Q. What level of support does CTM offer?
CTM offers the following support options:
FAQs/Forum, Knowledge Base, Chat, Email/Help Desk, Phone Support














