GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Nextiva vs CTM Comparison (2026)
Add to Compare
Compare similar apps
Ringover
4.7
RingEX
4.2
3CX
4.4
Good recommendations?
Overview
Cloud-based AI customer experience platform unifying VoIP, omnichannel contact center, video, and team messaging for businesses of all.
CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.6
919
5
4
3
2
1
729
101
38
10
41
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this app4.7
159
5
4
3
2
1
118
32
6
1
2
- Value for money
- Ease of use
- Features
- Customer support
83%
would recommend this appPros
“Routine tasks — sending a multi-page fax, copying a configuration — turn into multi-hour or multi-day ordeals. If your workflow depends on faxing or on managing your own phone configuration, look elsewhere before you commit.”
CG
Chris G.
Owner
“I explained that I was sold the account with the understanding that all 5 of my phone numbers could use SMS at the same time.”
Bob W.
owner
“The ability to call customers from the app where my personal cell phone number will not show up.”
AL
Amy L.
Office Manager
Pros
“I create high quality conversion goals on Google Ads linking to Call Tracking Metrics with ease. If clients ever have concerns about their phone call quality, i'm able to log into Call Tracking Metrics easily to analyze these phone calls to find potential patterns & issues.”
CM
Corey M.
Digital Strategist
“Even when we had some issues with the app they were very patient in helping understand the problem and fixed it for us. Since they have a ton of features like call handling, forwarding, routing, whispers, call queues and IVRs and we use almost all of them, billing can be a headache. But you can get around it by again calling their billing support and they have helped me understand billing in an easy way.”
Loganathan V.
MIS Infrastructure Support Engineer
“Furthermore, CTM is constantly putting out new feature such as Voice AI, Smart Routers, LeadReactors, and AI Texting agents.”
OV
Owen V.
API Integrations Specialist
Cons
“I contacted support (each time I spent time with the AI agent and frustrated, would give up, ask for a live agent and be on hold for some time.”
Bob W.
owner
“Literally 20+ emails to close my account and they still charged my credit.card the momth after i closed my account.”
JS
Jason S.
President
“However, despite this, Nextiva continued charging our credit card for five additional months, without our authorization.”
JS
Joseph S.
HR Adminstrator
Cons
“The only concern I had with CTM was that agency accounts can't have more than one sub accounts open and reports at the same time.”
Loganathan V.
MIS Infrastructure Support Engineer
“Th learning curve is steep for some, and it has a ton of settings that you might not ever touch.”
MM
Mitchell M.
Director of Paid Media
“It's hard to narrow down the exact cost.”
EX
Emilio X.
Marketing
- Vendor responds to reviews
- Last review2 months ago
- Vendor responds to reviews
- Last review2 months ago
Key features
- Total features112
- 2-Way Messaging
- 360 Degree Feedback
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Audio Calls
- Audio Capture
- Audio/Video Recording
- Auto-Dialer
- Automated Attendant
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Benchmarking
- Blended Call Center
- CRM
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Screening
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Canned Responses
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Complaint Monitoring
- Computer Telephony Integration
- Conferencing
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Surveys
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Security
- Drag & Drop
- Email Marketing
- Employee Coaching Tools
- Employee Directory
- Employee Recognition
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- Feedback Management
- File Sharing
- File Transfer
- For Cloud Phone Systems
- Gamification
- Generative AI
- Goal Management
- HIPAA Compliant
- Help Desk Management
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Knowledge Base Management
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Live Results Sharing
- Manual Dialer
- Mass Texting
- Mobile Access
- Mobile Survey
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- Offline Form
- Offline Response Collection
- On-Demand Recording
- One-to-One Messaging
- Online Polling
- Online Voice Transmission
- Outbound Call Center
- PBX
- Performance Management
- Performance Metrics
- Phone Key Input
- Post Scheduling
- Predictive Analytics
- Predictive Dialer
- Proactive Chat
- Quality Assurance
- Quality Management
- Question Library
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- Response Validation
- Ring Groups
- Role-Based Permissions
- SIP Trunking
- SMS Messaging
- SSL Security
- Scheduled Messaging
- Screen Sharing
- Self-Service Search
- Sentiment Analysis
- Shortcodes
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Spam Blocker
- Speech-to-Text Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Tagging
- Text to Speech
- Third-Party Integrations
- Transcripts/Chat History
- Transfers/Routing
- Two Way Audio & Video
- URL Customization
- Unified Communications
- Video Conferencing
- Virtual Call Center
- Virtual Extensions
- Virtual Voicemail
- Visitor Tracking
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- Workflow Automation
- Workforce Management
- Total features126
- 2-Way Messaging
- 360 Degree Feedback
- AI Copilot
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Agent Interface
- Alerts/Escalation
- Alerts/Notifications
- Answering Machine Detection
- Archiving & Retention
- Audio Calls
- Audio Capture
- Audio/Video Recording
- Auto-Dialer
- Automated Attendant
- Automated Responses
- Automated Routing
- Automatic Call Distribution
- Automatic Outbound Dialer
- Automatic Transcription
- Autoresponders
- Benchmarking
- Blended Call Center
- CRM
- Calendar Management
- Call Center Management
- Call Conferencing
- Call Disposition
- Call List Management
- Call Logging
- Call Monitoring
- Call Queues
- Call Recording
- Call Reporting
- Call Routing
- Call Scheduling
- Call Scoring
- Call Screening
- Call Scripting
- Call Tagging
- Call Tracking
- Call Tracking Metrics
- Call Transcription
- Call Transfer
- Callback Scheduling
- Caller ID
- Caller Profiles
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Scheduling
- Campaign Segmentation
- Campaign Specific Caller ID
- Canned Responses
- Chat/Messaging
- Chatbot
- Collaboration Tools
- Commenting/Notes
- Communication Management
- Complaint Monitoring
- Computer Telephony Integration
- Conferencing
- Contact Database
- Contact Management
- Content Management
- Conversion Tracking
- Cross Channel Attribution
- Customer Experience Management
- Customer Journey Mapping
- Customer Surveys
- Customizable Fields
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Import/Export
- Data Security
- Drag & Drop
- Email Marketing
- Employee Coaching Tools
- Employee Directory
- Employee Recognition
- Engagement Tracking
- Event Triggered Actions
- FCC Compliance
- FTC Compliance
- Fax Management
- Feedback Management
- File Sharing
- File Transfer
- For Cloud Phone Systems
- Gamification
- Generative AI
- Goal Management
- HIPAA Compliant
- Help Desk Management
- IVR
- Inbound Call Center
- Integrations Management
- Interaction Tracking
- Keyword Tracking
- Knowledge Base Management
- Lead Capture
- Lead Generation
- Lead Management
- Lead Nurturing
- Lead Qualification
- List Management
- Live Chat
- Live Results Sharing
- Manual Dialer
- Mass Texting
- Mobile Access
- Mobile Survey
- Monitoring
- Multi-Campaign
- Multi-Channel Communication
- Multi-Channel Distribution
- Multi-Channel Marketing
- Multi-Touch Attribution
- Multi-User Collaboration
- Multiple Scripts
- Natural Language Processing
- Offline Form
- Offline Response Collection
- On-Demand Recording
- One-to-One Messaging
- Online Polling
- Online Voice Transmission
- Outbound Call Center
- PBX
- Performance Management
- Performance Metrics
- Phone Key Input
- Post Scheduling
- Predictive Analytics
- Predictive Dialer
- Proactive Chat
- Quality Assurance
- Quality Management
- Question Library
- Queue Management
- ROI Tracking
- Real-Time Analytics
- Real-Time Chat
- Real-Time Data
- Real-Time Monitoring
- Real-Time Reporting
- Real-time Consumer-facing Chat
- Real-time Conversations
- Recording
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Request Assignment
- Response Validation
- Ring Groups
- Role-Based Permissions
- SIP Trunking
- SMS Messaging
- SSL Security
- Scheduled Messaging
- Screen Sharing
- Self-Service Search
- Sentiment Analysis
- Shortcodes
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Spam Blocker
- Speech-to-Text Analysis
- Support Audio/Images/Video
- Survey Builder
- Survey/Poll Management
- Tagging
- Text to Speech
- Third-Party Integrations
- Transcripts/Chat History
- Transfers/Routing
- Two Way Audio & Video
- URL Customization
- Unified Communications
- Video Conferencing
- Virtual Call Center
- Virtual Extensions
- Virtual Voicemail
- Visitor Tracking
- VoIP
- VoIP Connection
- Voice Customization
- Voice Mail
- Voicemail Transcription
- Workflow Automation
- Workforce Management
Integrations
- Total integrations12
- AB Tasty
- Acquisio
- ActiveCampaign
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- CallRevu
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Access
- Microsoft Advertising
- Microsoft Outlook
- Microsoft Teams
- MonkeyLearn
- Pipedrive
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Calendar
- Zoom Workplace
- Total integrations56
- AB Tasty
- Acquisio
- ActiveCampaign
- Adobe Analytics
- Adobe Commerce
- AgencyAnalytics
- CAKE
- CallRevu
- Cloudflare
- Dazos CRM
- Dialogflow
- Dynamics 365
- ElevenLabs
- Facebook Business Suite
- Freshpaint
- Genius Monkey
- Gong
- Google Ads
- Google Analytics 360
- Google Calendar
- Google Contacts
- Google Data Studio
- Google Forms
- Google Marketing Platform
- HubSpot CRM
- HubSpot Marketing Hub
- HubSpot Sales Hub
- Instapage
- Kissmetrics
- LeadSquared
- Make
- Marin Software
- Marketo Engage
- Marketo Measure
- Meta for Business
- Microsoft Access
- Microsoft Advertising
- Microsoft Outlook
- Microsoft Teams
- MonkeyLearn
- Pipedrive
- Salesforce Marketing Cloud Account Engagement
- Salesforce Sales Cloud
- SendGrid
- Shopify
- Skai
- Slack
- Snapchat for Business
- Stripe
- Sunwave
- Swydo
- Twilio
- Unbounce
- VWO Testing
- ValueOps
- Whatagraph
- Wix
- WordPress
- Yalla
- Yext
- Zapier
- Zendesk Suite
- Zoho CRM
- Zoho Calendar
- Zoom Workplace
